Selecting the right analytics software for your business is essential. It goes without saying, you want to understand your customers and prospects better. That’s why you need to track their online behavior, more specifically their engagement and purchasing patterns, so you can use this data to fuel your sales and marketing strategies. Here we take a look at one such analytics software, Mixpanel, and in particular, we’re going to zone in on Mixpanel pricing plans.
But before we do that, let's outline precisely who Mixpanel is, in brief.