Do you want access to valuable information about your customers, sales, and business? If so, you're likely already relying on analytics tools to provide that data. After all, knowledge is power – and never is this truer than getting concrete insights to support your sales and marketing automation strategy.
Using analytics unlocks a fair few benefits, including:
- Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service.
- You can track the impact of your marketing strategies and set benchmarks to help improve your results
- Get a proper feel for customer retention and churn
With so many advantages ripe for plucking, we're providing a round-up of the best Shopify analytics apps on the market. For each, we'll present a brief outline of what the app offers, its pros and cons, and pricing.
There’s tons to get through, so let’s make a start:
Each time a customer visits your eCommerce store, KISSmetrics creates a customer profile.
KISSmetrics provides information about each customer’s behavior, activity, and sales conversion process across all their devices.
KISSmetrics also tracks your marketing channels, including Google Ad campaigns, and charts their success. More specifically, the app displays data on conversion revenues, average ROI, and average revenue per user.
KISSmetrics even tracks the average time it takes to secure a conversion, i.e., from when a customer first visits your online store to when they make their purchase.
You can also access engagement metrics, such as how customers interact with your site, abandoned cart stats, purchases, and so on.
With these insights at your disposal, you're better positioned to finetune your marketing campaigns for success. Best of all, all data is easily accessible from KISSmetrics' easy-to-read dashboard.
- You get access to an easy-to-view dashboard
- There's a free trial
- KISSmetrics tracks every visit to your site and creates a user profile for each website visitor
- There's no real information about its pricing on its website beyond the basics
- Some reviewers say there’s a huge learning curve
Prices start at $34.95/mo, and users are offered a 14-day free trial.
Heap is used by 7,600+ companies, including names like Snapfish, Freshworks, and Esurance. Heap bills itself as an alternative to Google Analytics, offering users data on everything their customers do on their website, including what the app calls the ‘“unknown unknowns” that remain invisible with other tools.”
With just a click, Heap integrates with Shopify. You'll receive analytics on customer behaviors, including when users drop out of the sales funnel or, conversely, if they complete the entire customer journey on your site.
Using this data, you can subsequently determine which customer behaviors drive:
- Encourage repeat purchases
- Brand loyalty
- Whether leaving reviews generate higher order values
You'll also receive data on which marketing channels drive the highest sales conversion and repeat purchase rates.
- There's a 14-day free trial
- You'll enjoy easy integration with Shopify
- No prices are available on the Heap.io website at the time of writing
- There's no information on Shopify about Heap.io
There were no prices available on the Heap.io website at the time of writing. However, there are four price plans: Free, Growth, Pro, and Premier, but these plans refer to Heap's full suite of features, not just its analytics.
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Here’s an app that’s been around since 2005 and is used by 300,000+ websites. This includes Shopify retailers who want to ensure their customers have a good user experience.
Crazy Egg can be installed in one click and provides information on how your paid campaigns perform. More specifically, Crazy Egg provides analytics on your:
- Organic content
- Email marketing
- Social media
- How customers interact with your website and at which point they exit
- What opportunities you're missing in terms of boosting sales.
Crazy Egg integrates with Google Analytics, Survey Monkey, WordPress, Wix, and Segment. Notable features include a web-based heatmap that provides a visual report on where people click, scroll, and spend time on your website.
You can also filter and segment clicks, cross reference clicks in a single table view, and drill down into the detail of every click on your website.
- There's a free 14-day trial
- There are three pricing plans to choose from
- The Basic plan is affordable
- It's easy to install and implement
- Phone support isn't available
- There are only month-to-month pricing plans – yearly discounts aren't available
There are four plans:
- Basic: $24 a month. You get data on 30,000 visits a month, 100 recordings, and three months' worth of recording storage.
- Standard: $49 a month. You get data on 75,000 visits a month, 500 recordings, and a year’s worth of recording storage.
- Plus: $99 a month. You get data on 150,000 visits a month, 1,000 recordings, and two years' worth of recording storage.
- Pro: $240 a month. You get data on 500,000 visits a month, 5,000 recordings, and two years' worth of recording storage.
The SEO Products Optimizer App was created by solo developer Axel Hardy. It's an excellent tool for gaining visibility over your SEO. First, the app shows you a real-time SEO score for each of your products. Next, the score is displayed as an emoji that makes it clear where you stand. From there, a user-friendly interface provides SEO recommendations that make it easy to optimize the score and achieve a better ranking.
Recommendations might include writing keyphrases in the product description, creating longer SEO titles, meeting minimum description lengths, and more. In other words, the app provides a simple checklist to ensure you’ve covered all your bases.
You can also use the app to generate structured data for your products in JSON-LD. All that takes is a single click, and your products will be better organized to appear in search engines.
The SEO products optimizer also lets you add ALT text to all your product images in just a few clicks. Plus, it generates SEO tags for your products using Google AI.
Hardy’s SEO optimizer is a simple app and incredibly easy to use. On top of that, it’s inexpensive. More on this below!
- It provides a clear roadmap for your product SEO
- It auto-generates SEO tags
- You can easily add ALT text to all images
- It's easy to use and comes with an intuitive interface
- There's a free plan available
- This plugin only applies to products, so you’ll need another strategy for the remainder of your site.
- Many of the features are locked away behind the premium plan.
The SEO Product Optimizer app has a free plan with limited features, like the SEO score, automatic tag generator, and Google Preview.
You can unlock the remaining features with the Premium Plan, which costs $14 per month.
Snowplow Event Tracker allows Shopify store owners to collect data from the storefront side, i.e., where your customers hang out, and from webhooks, i.e., data from your servers.
You can collect data on the success of your marketing campaigns and create increasingly personalized customer-focused campaigns.
Snowplow creates a single customer profile for each website visitor. Users are provided with store/inventory monitoring, tracked page views and load times, cart abandonment rates, page time performance, and the number of refunds generated.
To use this app, you’ll need to have a working Snowplow data pipeline. Although you don’t need to sign up for the full hosted Snowplow cloud service (which starts at $750/mo), you can use the Snowplow Event Tracker app with your Snowplow installation.
- It’s free to use
- Full details of how this app works and its features were difficult to find and expand upon
At the time of writing, this app was free.
Rather than manually integrating this tool with your Shopify store, you can use the Mixpanel app and install it with a click. Like all these analytics apps, Mixpanel offers data on your customers’ behavior. In this instance, you have access to info on who your users are, their buying habits, where and why you lose customers, and where and which marketing campaigns are the most successful.
Mixpanel also tracks returns, refunds, and order cancellations and then links them back to your customer.
In essence, you have access to data on the complete customer lifecycle of each website visitor.
This app wasn't created by Mixpanel, which doesn't have an official plugin to support Shopify. Instead, FiveThrive has created this Mixpanel. Mixpanel, the data analytics site, says the app: “might be worth checking out if you’re looking for a quick and simple solution.”
- You get access to fast analytics
- Installation is smooth
- There are mixed reviews about support
At the time of writing, the cost of this app was $34.95/mo, and additional external charges may apply, although it’s unclear what these are.
Read our Mixpanel review.
Lucky Orange Heatmaps and Replay by Lucky Orange
The difference with this software is that you’re getting a lot more than just an app. In fact, you get 10 apps for the price of one to help you increase your sales conversions by providing data on the most critical aspects of your store.
This includes information on:
- Why customers aren’t buying
- At what point they leave your store
- Cart abandonment rates
- Where customers most engage with your store
- Their overall journey on your site
Like Mixpanel, you can watch customers interact with your site live and monitor every scroll and mouse click. Customer visits are recorded so you can view them outside of real-time too.
Lucky Orange also has comes with a heatmaps feature, which provides more in-depth info about whether customers see your CTA.
Lastly, you can also engage with customers using live chat and offer polls and special discounts to keep customers on your site and, hopefully, increase sales.
Lucky Orange integrates with Google Analytics, HubSpot, WordPress, Optimizely, and Google Tag Manager.
- There's a 7-day free trial
- A free plan is available
- There's a generous range of pricing options
- You can install live chat on your website
- Website visitor recordings are made in real-time – no snapshots. Instead, you get the whole picture
- Each price plan offers unlimited recordings, funnels, surveys, analytics, and 30 days of recordings
- The free trial is shorter than most apps on this list
- Recordings are only stored for 30 days
There are four price plans:
- Free: This supports 500 page views a month and analytics for one website
- Starter: This costs $10 a month, for which you get 25,000 page views a month and analytics for one website
- Small Business: This sets you back $20 a month and unlocks 60,000 page views a month and analytics for three websites
- Medium: For $50 a month, you get 200,000 page views a month and analytics for eight websites
Segment by Littledata
Created by Littledata, this app integrates with Shopify seamlessly. It offers automated tracking of browsing behavior, checkout steps, and sales and customer data. This goes a long way to help you refine your upsell and cross-selling strategy.
The app automatically connects Google Analytics with Shopify and sends accurate Shopify data to Segment. In addition, users can push data to any Segment destination, including Hubspot and Mixpanel.
Littledata is aimed not only at eCommerce managers, agencies, and business founders. Developers can also use Littledata to help grow their client's eCommerce sites. The overall purpose of Littledata is to improve your KPIs by accurately tracking every customer touchpoint.
- It works with headless setups
- It’s fully automated
- Plus plans include analytics training
- There's a 30-day free trial
- It’s expensive
- The Standard plan only supports 1,500 orders a month
- Headless setup is only available for Pro plan and Littledata Plus customers
There are three plans:
- Standard (from $99/mo or $79/mo if you pay annually) includes unlimited connections
- Pro (from $199/mo or $159/no if you pay annually) has priority support
- Littledata Plus (prices are bespoke) and includes analytics training and Shopify support
Oribi Marketing Analytics
Oribi was built with marketers in mind. Its purpose is to generate analytics that enables you to make quick and sensible business decisions.
With Oribi, it's easy to see which social media ads convert better and which aspect of your site, such as your blog, converts the most sales.
With this info at your disposal, you're better positioned to decide how best to spend your marketing budget. You'll also get a feel for how much money you make on every marketing dollar spent.
You can also:
- Create customized analytics reports set within particular time frames
- Monitor eCommerce funnels to see when people click off your site. Conversely, you can also detect the pages that produce the most conversions.
- Follow specific website visitors to keep track of their entire customer journey.
Orbis Marketing Analytics integrates with Facebook Ads, Google Analytics, Mailchimp, and Google Ads.
- All pricing plans boast one year's worth of data history, which is significantly longer than lots of competitors listed here.
- You get access to quick and easy one-click integration.
- Oribi is built with marketers in mind.
- There's only a 7-day free trial
- It's costly, with prices starting at $400/mo!
There are three price plans:
- Basic: $400 a month (10,000 site visitors a month)
- Standard: $600 a month (100,000 site visitors a month)
- Pro: $800 a month (1,000,000 site visitors a month)
These plans are aimed at high-traffic sites and agencies with multiple clients, so the volume of analytics data produced is far greater. That's why the prices are so high – however, reviewers comment negatively on the Shopify App store about Oribi's costs.
Google Analytics Toolkit
Here’s a toolkit that tells you whether your Google Analytics account is set up correctly and working at its best for your Shopify store. Then, it helps you make any necessary changes.
This toolkit offers enhanced order tracking via Google Analytics. Integration takes just a click.
Other notable features include:
- A free audit of your Google Analytics account, which you can use to help you create an actionable game plan to ensure the full optimization of your website
- An integrated dashboard with live data
- Weekly email reports on visitor demographics, search traffic, which pages are fast or slow to load, and metrics by the hour of the day.
- Access to the support team for help with any issues they've flagged up.
The Google Analytics Toolkit integrates with other Google tools: including Google Search Console and Google Analytics.
- It’s affordable
- It includes a free audit of your Google Analytics account
- There are plenty of reports of users enjoying a positive customer service experience
- None that we can see; it’s a valuable tool for a one-off fee!
You pay a one-off $49 fee to configure your Google Analytics account.
Peel Ecommerce Analytics
This app automates your business analytics, including metrics like lifetime revenue, cohort analysis, LTV, and customer repurchase rates.
Peel pulls in data from your Shopify store, Google, and Facebook ads and automates the reporting of 100+ metrics. This valuable data helps you better understand your customers to produce better marketing materials that increase your bottom line.
Users can take Peel’s automated data and create their own dashboard that shows the information they actually want to see, so nothing is superfluous. It means never using a spreadsheet again to assess your business statistics. For instance, you'll be able to see analytics on customer behavior, engagement with your site, the success of your ad campaigns, and more – all at a glance!
Peel also automatically converts different currencies for you if your store operates in multiple countries. In addition, you receive daily Slack/email reports regarding and trends identified on your website.
Peel integrates with Slack, Facebook Ads, Google Ads, Klaviyo, Recharge, and Bold.
- You get access to a 15-day free trial.
- You can set Peel up in less than two minutes.
- You can create your own dashboard.
- All price plans have access to daily email/Slack reports, unlimited users, stores, metrics, segments, goals, and analysis.
- It’s costly, with minimum prices starting at $149/mo
Users have access to four price plans once their free trial is over:
- Starter: $149 a month; this includes data on up to 1,500 orders per month
- Medium: $199 a month; this includes data on up to 1,501-4,500 orders per month
- Large: $299 a month; this includes data on up to 4,500-7,500 orders per month
- Pro: $399 a month; this includes data on up to 7,500-10,000 orders per month
Peel is aimed at slightly larger businesses generating higher volumes of monthly orders. But, unfortunately, we can’t see many startups having the funds to invest in this type of analytics app.
Glew’s main USP is that it’s an app that connects all sales, marketing, shipping, subscription, and inventory tools in one place. So, that you can access your data from one centralized app.
Business owners receive automated reports and analyses, which can be viewed from easy-to-use dashboards. Reports can be sent to you daily, weekly or monthly, and users can customize what information they receive and when.
Glew helps you monitor data from Facebook, Google, Shopify, and so on. More specifically, you get access to information on customer behavior, including purchase figures, total revenue, cart abandonment, etc. In addition, it's easy to see which products sell best across with which customer cohorts. You also get access to inventory analytics, so there’s no risk of restocking items that aren’t selling as well.
Glew integrates with Bing Ads, Google Analytics, Amazon, Google Ads, Facebook, and Kalviyo.
- There's a 10-day free trial.
- With each pricing plan, you get access to unlimited users and historical data, 100+ platform integrations, and all-inclusive features.
- It’s expensive
- There’s no free plan available
- Only operates on an annual subscription
Glew's pricing is slightly different in that it’s set by revenue. There are four plans to choose from:
- Under $1m revenue: $79 a month, billed annually at $948
- $1-$5m revenue: $249 a month, billed annually at $2,988
- $5-$10m revenue: $499 a month, billed annually at $5,988
- $10m-$15m revenue: $649 a month, billed annually at $7,788
As the name of this app so aptly suggests, it comes with prebuilt segmentation to provide an easier way to increase repeat sales revenue.
Segments are built by former LinkedIn data scientists and offer a comprehensive list of features, including data on:
- Which customers are most likely to buy
- Which consumers are most likely to churn
- Which buyers are one-time vs. repeat buyers
- Which buyers only purchase when there’s a discount on offer
- Which subscribers are the most active
- Consumer demographics
- Average order value
- The average revenue per customer
- Repeat customer rate
…To name a few!
More advanced features include reports on:
- How each customer moves through your store
- Which products are trending
- Seven and 30-day reports on the success rate of your email campaigns based on open rate, click rate, conversion rates, and revenue.
Segments Analytics sells itself as a suitable replacement for Google Analytics, Glew, Kissmetrics, Mixpanel, and Littledata. In addition, it integrates with Facebook Audience, Mailchimp, Klaviyo, Bronto, ReCharge, and ActiveCampaign.
- There's a 14-day free trial
- There's a free plan available
- There may be a free plan, but you only get 30 days of customer insights and can only access basic analytics
There are three plans to choose from:
- Free Forever: This provides basic analytics, 30 days worth of customer insights, and 50 customers per export
- Business: $79 a month; this includes a year's worth of data analysis and 5,000 customers per export
- Growth: $239 a month, here you get two years of data analysis and 25,000 customers per export
The Best Shopify Analytics App: Our Verdict
We hope you’ve found our tour of these apps helpful and that they provide an insight into the best Shopify analytics app for your business.
Clearly, some of the prices are pretty steep. So while we don’t recommend any of the apps, it's wise to ensure you have the budget before committing to an analytics app that offers more functionality than you need. In other words: do your research first. Work out what your requirements are and why.
Are you ready to install the right Shopify analytics app for your eCommerce business? Which app did you go for? Good luck! Let us know in the comment box below.