As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.
Do you want access to valuable information about your customers, sales, and business? If so, you're likely already relying on analytics tools to provide that data. After all, knowledge is power – and never is this truer than getting concrete insights to support your sales and marketing automation strategy.
Using analytics unlocks a fair few benefits, including:
- Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service.
- You can track the impact of your marketing strategies and set benchmarks to help improve your results
- Get a proper feel for customer retention and churn