If you’ve been wondering where Deliverr went, you’re not alone. For years, Deliverr was a top choice among ecommerce sellers looking for a fast, flexible alternative to Amazon FBA. But as of 2023, Deliverr is no longer available as a standalone service.
That’s because Shopify acquired Deliverr in May 2022 for $2.1 billion, one of its largest acquisitions ever. Today, Deliverr has been fully absorbed into what’s now known as the Shopify Fulfillment Network (SFN) — a logistics and warehousing platform built directly into Shopify.
Let’s break down what happened, why it matters, and what it means for sellers.
A Quick Recap: What Was Deliverr?
Before the acquisition, Deliverr was a third-party logistics (3PL) provider built specifically for ecommerce. It was known for offering:
- 2-day and next-day shipping across the U.S.
- No contracts or setup fees
- Flat, predictable pricing
- Seamless integrations with major marketplaces like Walmart, Shopify, eBay, and Amazon
- Multi-channel fulfillment from a single dashboard
Deliverr became especially valuable for sellers on Walmart Marketplace, where fast-shipping tags could dramatically boost visibility and conversions. It gave growing brands a way to offer Prime-like speed without being locked into Amazon FBA’s restrictions.
Why Did Shopify Acquire Deliverr?
Shopify's goal has always been to make ecommerce simpler and more scalable for merchants. Before buying Deliverr, Shopify had already launched its own logistics project — the Shopify Fulfillment Network — but it lacked the infrastructure and expertise to compete with Amazon-level delivery speeds.
By acquiring Deliverr, Shopify instantly gained:
- Access to 50+ U.S. fulfillment centers
- Deliverr’s advanced software for inventory routing and demand forecasting
- A ready-made network that could handle 2-day delivery at scale
This gave Shopify a huge leg up in its battle to control the entire ecommerce funnel — from storefront to checkout to doorstep.
What Happened to Deliverr After the Acquisition?
After the deal closed, Shopify began phasing out the Deliverr brand. By mid-2023, Deliverr no longer operated independently. Its:
- Website now redirects to Shopify’s logistics product pages
- Support system and documentation were folded into Shopify’s Help Center
- Fulfillment services were rebranded and run entirely under the Shopify Fulfillment Network (SFN)
For existing Deliverr users, Shopify handled account migrations. Merchants who weren’t using Shopify as their storefront were encouraged to migrate or explore other 3PL options.
What Is Shopify Fulfillment Today?
The current Shopify Fulfillment Network, powered by Deliverr’s infrastructure and technology, offers:
- 2-day delivery across most of the U.S.
- Automatic order routing to the nearest fulfillment center
- Real-time inventory tracking from within the Shopify dashboard
- Integrated returns handling
- Fast-shipping badges on eligible listings (especially on Shopify and Walmart)
- Deep integration with Shop Pay and Shopify’s checkout
It’s built specifically for Shopify sellers. If you sell on another platform (like Amazon, Etsy, or eBay), SFN is not currently positioned as a multi-channel fulfillment solution.
What Sellers Need to Know
If you’re trying to sign up for Deliverr today, you won’t find it. But you can still access the benefits of what Deliverr offered — through Shopify Fulfillment, if your store is built on Shopify.
Here’s a quick breakdown:
| Feature | Deliverr (Pre-Acquisition) | Shopify Fulfillment (Post-Acquisition) |
|---|---|---|
| Standalone Service | Yes | No — Shopify only |
| Multi-Channel Fulfillment | Yes | Limited to Shopify orders |
| 2-Day Delivery | Yes | Yes |
| International Shipping | No | No |
| Custom Packaging | No | No (standard only) |
| Real-Time Inventory Tracking | Yes | Yes |
| Onboarding Availability | Open to all | Shopify sellers only |
If you're a Shopify merchant, SFN is now a native fulfillment solution you can apply for. But space is limited — eligibility depends on order volume, product types, and inventory turnover.
Is Shopify Fulfillment Still Worth It?
Yes — for the right store.
If your business runs on Shopify and you're doing consistent volume (typically 50+ orders per month), SFN offers:
- Competitive delivery speeds
- Streamlined returns
- Inventory distribution and management from a central hub
But there are caveats. If you sell on Amazon, Etsy, or international platforms, or need branded packaging, Shopify Fulfillment may fall short. It’s a strong, but Shopify-specific, option.
Final Thoughts
Deliverr helped revolutionize fulfillment for fast-growing ecommerce brands, especially those selling on Walmart and Shopify. While it no longer exists as a standalone brand, its technology and infrastructure now power Shopify’s own fulfillment engine.
If you’re already selling on Shopify and need a scalable shipping solution that competes with Amazon’s speed, the new Shopify Fulfillment Network could be a great fit — even if Deliverr is now just part of the backend.
Does Deliverr require you to send inventory to multiple locations in order to get 2-day shipping coverage? Can we pick and choose only one location?
Don’t do it! I have been a Deliverr client for 16 months. Their service is a great concept and prices are great, and it started out OK, but they are growing way too fast or something. The service has seriously gone downhill in the last few months. For example:
– Orders over Cyber Monday took 2 weeks to ship out and almost got canceled by Walmart. Despite what Deliverr claims, this still hurts your Walmart delivery metrics.
– They are CONSTANTLY losing inventory now – both inbound and inventory in their warehouse. They sit on orders for a few days and then email you saying you should manually fulfill it, because they lost the inventory, leaving you to scramble to ship it out yourself. This is happening for 30-50% of orders lately.
– Their support is helpful but EXTREMELY slow. It takes WEEKS and multiple messages to hear back from them. Several times, I had to email their executive team directly to get any kind of response.
– They don’t add any bubble wrap or protective packing to boxes. They literally stick your product inside a big cardboard box and seal it up. Absolutely indefensible for a reputable fulfillment company like them. I emailed about this multiple times, but they didn’t seem at all concerned about it and didn’t promise they would change anything.
I do not recommend them anymore!
Isn’t that terrible, I lived outside US and wan deliverr to fulfill orders for me…but that was such a bad experience you had.
Im considering Shipbob too, which company are you using now?