If you're a returning visitor, you might have realized that this website is filled with various guides to increase your online sales. From improving engagement with your online store to boosting sales during the holiday season, ecommerce professionals are constantly on the lookout for the next best way to make a tweak and pad those margins.
But did you ever think about how that return and refund policy could really help out your customers?
Wouldn't it be nice to have a tested return policy template that's known to help out with sales?
Continue reading A Return Policy Template to Refund & Skyrocket Sales on Your Store
Oh, the wonderful world of Alibaba!
Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction.
Either way, buying from Alibaba can be quite the adventure.
Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are probably wondering if it could happen to you.
Continue reading Buying From Alibaba: How to Have a Secure Buying Experience
If there was ever a task that most ecommerce professionals don't think about before launching a store, it's copywriting.
Small, medium-sized, and large business owners realize that they have to wear multiple hats, from accountant to marketing pro, but copywriter? Sounds a bit tedious, especially if you have dozens of pages on your website paired with hundreds of products.
In this guide, we'll walk you through how to find a copywriter that fits your company culture, even if it's only a freelancer who's going to be working with you on an “as needed” basis.
Continue reading How to Hire a Copywriter For Your Ecommerce Business
As Facebook seems to make changes to its algorithms on a daily basis, it can be tough to keep up with what you can do on your Facebook page and what you can't.
In my opinion, the best plan is to stick to relevant, fun content that's not going to constantly spam people with stuff they don't want. The easiest way to measure this is by seeing how many likes, comments, and shares you get for each post.
The reason we like Facebook for ecommerce advertising so much is because it's a completely free way to test out those ads beforehand. You can send out a feeler for an ad, then see if any of your regular followers find it interesting.
For your well-performing posts, it's a seamless process jumping from a regular Facebook post to a promotion. It certainly helps that Facebook has made it extremely easy for you to give them money.
But that poses the question: what are some of the best Facebook advertising strategies for your ecommerce store?
Continue reading 5 Killer Facebook Advertising Strategies For Your Ecommerce Store
Similar to the jewelry or bottled water businesses, furniture stores have little secrets kept hidden from you in their drawers.
Have you ever wondered what those could be?
Well, there's a good chance they're buying furniture for a few hundred dollars and selling it for several thousand.
It might anger you a bit as a consumer when you see markups like this, but it brings up a wonderful business opportunity.
Historically, furniture stores have had extremely low overhead, and the profit margins pretty much explain why you see so many fine furniture and bedding retail stores.
Yet, when you learn how to sell furniture online, the margins can increase even more.
Continue reading How to Sell Furniture Online: The Epic Guide
More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality.
Yet, it's not too often you hear about selling food online.
And since this is the case, there's a limited amount of information on learning how to sell food online.
Grocery stores are beginning to figure out ways to deliver batches of food to doorsteps.
Continue reading How to Sell Food Online: A Comprehensive Guide
Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.
In general, merchants purchase these product listing ads through Google AdWords. It's the most popular ad network in the world, but there are some smaller ones you can also look into.
You don't have to pay anything to signup for AdWords, so the only costs that come in are when users make those clicks. As for the location of the ads, they're placed on the side of Google search results and on the top.
Here's an example:
Continue reading Product Listing Ads: The A-Z Guide for Boosting Sales Using Ads
This won’t be just another trends article that brushes on speculations.
I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.
In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.
I'll be covering three areas of each trend:
- What the trend is
- The data backing it, and
- How ecommerce marketers can take advantage of them
Let's dive right in:
Continue reading 5 Ecommerce Trends for 2018 & How to Capitalise on Them