In the ecommerce industry, where money changes hands, payment processing is one thing which needs precision. Oh, isn't this the truth of the matter? And does iZettle live up to the retailers' expectations? It's the most probable question you'd expect from any merchant who wants to give it a shot.
In light of that, one might want to confirm whether iZettle is up to the task. And there's absolutely nothing wrong with that. After all, it's in the best practice to let things speak for themselves. And it's only possible if we have a run on it to know if it actually deserves the green light.
Besides, the ultimate goal for any retailer is to work with a safe payment method. What seems to make the grass greener on iZettle is its elaborate ecommerce platform.
At this point, iZettle draws so much attention since it's no ordinary payment processor. If I want my business objectives to materialize, I need to get all things steady and constant. Just so you know, this review focuses more on iZettle's card readers, pricing, Point of Sale functionality and most importantly, it's ecommerce integration.
iZettle Review: Brief Overview
Notably, iZettle comes as a wholesome package. It's predominantly used as a payment processor by most entrepreneurs in their various establishments. Over the years, it has proved to be quite beneficial for many merchants across the UK who accept card payments.
PayPal made a bold move to buy iZettle after a long tussle with the UK's Competition and Markets Authority on grounds that it would unfairly dominate the industry.
As a further matter, all transactions made via iZettle's devices are smooth and quick-witted. What's more fascinating, is the fact that users can choose to handle all transactions either via its app, or their reasonably priced card readers. Simply put, small business owners aren't locked out of iZettle's services. In fact, it helps you scale your enterprise to higher levels.
To all retailers with plans to open up an e-commerce store, iZettle lets you make a killing via its all-inclusive tools which are a must have for any serious merchant. In actual sense, iZettle brings forth some sort of flexibility while handling my sales. Thanks to its mobile point of sale(mPOS) facility.
How do I process payments?
First, you need to log in the app and key in the total purchase amount. If the customer pays via a credit card, this is where the card reader comes into play. Use the reader to accept cards or contactless payment. Allow the buyer to enter their PIN. The final step is to print a receipt for the transaction and send it to the customer, either via SMS, or email. As a matter of fact, the entire process takes just a few seconds.
Anyway, this was just a snippet of what iZettle has on board.
So let's delve deeper. Shall we?
iZettle's main features
Surprisingly enough, iZettle knocks out most of its rivals by far. That is to say, it gives you a platform to build an amazing online store and lets you do all customizations to suit your needs.
That aside, the store syncs with iZettle's Point of Sale system quite well. I must say, you can never go wrong with sales and inventory management if you incorporate iZettle in your business. On the dashboard, there's a sales analytics section which allows the user to have clear insights of all actions happening on their online store in real time.
From this end, the user is able to optimize the store's performance and increase the conversions rates. Into the bargain, it notifies me promptly on all abandoned carts. Keep in mind, the bounce rates need to be low. On that account, it helps me know how to build a better shopping experience for all customers who visit my site.
Not forgetting it's social media compatibility. What do I mean? It allows me to add ‘Buy' buttons on my existing website and effectively helps me create a Facebook store to virtually sell my products.
How to get started
The iZettle Go Plus plan is pretty much an impressive starting point for any beginner. Take note, they give you a 14-day free trial experience which has no contracts attached.
So what's more captivating about iZettle's e-commerce platform?
Well, it has stunning templates to choose from. Remember, it's end goal is to suit the demands of retailers from nearly all niches. Also, it's quite easy to set up the store so I need no prior skills. It's drag and drop tools come in handy if I want to customize the site from scratch. That being so, the retailer gains the confidence to work with iZettle, in particular, while handling sales and stock levels.
Talking of which, if you run a Brick and Click store, as in, you run both a physical store and an online website, iZettle lets you integrate stocks from the two ends. On the other hand, it enhances a secure payment process. And this includes Paypal transactions.
But that's not all
iZettle has a flexible integration capacity. Aside from that, there's an Analytics guide on the Support section. This helps the user know how to configure the iZettle Go app and view all transactions in real-time. The reports show the total number of sales, transactions made via credit cards, as well as cash payments.
It substantially lets the merchant have a list of all products which they've sold. In regards to accounting, iZettle easily integrates with tools such as Xero and Debitoor.
iZettle Card Reader
iZettle‘s card reader fulfills all payments in any retail business. One engrossing fact about this device is its portability. A business owner gets to accepts card payments from anywhere. The iZettle 2 card reader only costs £29 and it's built on a hard-wearing body. What makes it a bit distinctive is that a user doesn't necessarily need a merchant account to dip cards.
Opportunely, the company has done a spectacular revamp on this device. The latest version lets you sync it with your mobile device via Bluetooth. Typically, it accepts contactless NFC payments from the following brands;
- Diners Club
- Apple Pay
- Google Pay
- American Express
- Visa Electron
- V Pay
Its battery life can last up to 8 hours which allows the merchant to make about 100 transactions. Not only does iZettle provide transaction protection, but also encrypts all the data by use of stringent measures. They give a cover of up to €250 to set off any possible chargebacks per month and a merchant gets to leverage off this benefit by far.
The card reader has a flat rate transaction fee of 1.75%. Fortunately, there are no setup fees. The GO Plus plan goes for €29 per month plus VAT. This plan allows you to sell products online via iZettle's ecommerce platform. If you accept card payments online, iZettle charges you a fixed transaction fee of 2.5%. Similarly, any retailer who intends to sell to their customers via an invoice pays a transaction fee of 2.5%.
The iZettle Pro which is tailor-made for the hospitality industry costs €39 a month per iPad which includes VAT. If you sign up for the hospitality option, the card reader charges 1.25% transaction fee regardless of the card which you process.
To seal the deal, they give free phone and email support from Monday to Friday between 9 am to 5 pm. This includes daily reports which are sent in real-time.
iZettle POS System
The Point of Sale is quite proficient, for lack of a better word. To optimize its performance, the system syncs the software and hardware to give the user a seamless experience. To be precise, the POS App is available on both Android and iOS platforms.
Take note, you need the App to process all payments with the reader. It's user-friendly and the dashboard has a wide array of tools to help the merchant carry out all the transactions in a businesslike manner. The iZettle Pro POS is suitably designed to meet the needs of business owners who run bars, restaurants, and cafes.
👉 So here are the features on the App;
- It lets a user customize all receipts
- You can create staff accounts
- iZettle App keeps an accurate transaction history
- You get to create reports and track all sales over a specified period of time
- The merchant can upload all products alongside with variants and photos
- It allows you to export the data via Excel
👉 The hardware is convenient for in-store retailers in a number of ways. The iZettle store kit which costs £738 includes:
- A receipt printer
- A card reader
- A cash drawer
- A tablet stand
iZettle Review: Customer Support
The company has a physical office in London and active on Twitter, Facebook, and Instagram. In case of any queries, you can reach the team via their official mobile number (020 3984 8464) on weekdays. Also, a user can drop any quick question on their live chat box.
For customers who use the Go Plus plan, the support hours are extended from 8 am to 8 pm, and on weekends, between 9 am to 5 pm.
- It's affordable
- Easy to use
- The latest version has improved features
- The POS App integrates without any hurdles
- The reader is portable and accepts major card brands
- Contactless transactions are fast
- There's no 24/7 customer support
Taking everything into account, it's true to say that iZettle strives to make a merchant's business transactions flawless and letter-perfect. Not to mention its ecommerce platform which a retailer can use to build an online presence.
The card reader is advanced and fits the needs of most business setups. In conclusion, I strongly encourage any retailer to use iZettle to effectively process all payments from customers.