Shopify Reviews 2016: The Ultimate Ecommerce Platform?


Lots of people ask us which ecommerce platform is the best suited for a company just getting started with an online store. If we gave you the long answer it would be a little more complicated. However, a short answer to that question is that Shopify should be able to offer all the functionality you need. It’s filled with tools for launching a site within minutes, and you don’t have to worry about self hosting or buying a domain name from a third party. You’ll find my full review below and for more Shopify reviews  from our readers check out the comments area.

In that respect, one could call it the perfect out of the box solution, built with pricing plans that cater to small starter stores as well as shops that are bringing in millions of dollars in sales.

The reason we like Shopify so much is that it’s not like WordPress or Magento, which are great as well!, but you need some sort of development knowledge to keep your site running smoothly. On the other hand, it’s not like some of the more simplified solutions like WIX and Weebly, where you’re going to have a tough time scaling up.

Shopify is right in the middle, where complete beginners can create products, manage inventory and create promotions, all without having to take a development class. In addition, more advanced designers gain access to CSS and HTML files, and you can upgrade to gain more advanced features as your store grows. Overall, it’s a beautifully constructed ecommerce platform with plenty of themes that look modern and stylish.

Shopify was founded in 2006 by Tobias Lütke (CEO of the Year in Canada), Scott Lake and Daniel Weinand. Since the launch, the platform has quickly grown from a small player to one of (if not the) leading ecommerce solutions. The company is currently powering more than 200,000 online retailers. Some of their most notable customers include General Electric, Amnesty International, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and many more. If you are looking for an ecommerce solution with a lot of great features that still remains easy to use for the novice users, then you should definitely give them a try.

The Platform’s Top Features: Shopify Reviews

I have tested quite a few ecommerce platforms in the past, and I must admit, Shopify has the most thought-out feature set I have ever encountered. Almost everything you need to run your own online store is taken care of by a distinct feature. It doesn’t matter if you are planning to run your store fully online or from a brick and mortar setting, there is something for everyone. The reason Shopify manages to achieve such a strong feature-set is because they either have a tool built-in, or they let you install it with an app.

For example, taxes and shipping are included in the Shopify interface, yet for most of the themes you’re going to have to find a free app for social media buttons. Both options work, and you generally don’t have to pay any extra money when opting for an app.

Shopify reviews: shipping

The company has one of the most complete dashboards or control panels I have ever seen. All tasks, from processing orders to managing inventory, are given to you on the backend. If you have any familiarity with WordPress, it actually looks pretty similar to that interface, with the tabs on the left side for you to access quickly. You can also use the dashboard for generating discount codes, or for examining the latest reports. (In fact the reports on Shopify are my favorite out of all the ecommerce platforms. They’re organized, clean and simple, with options like sales by billing address, sales by traffic referrer and gross sales by product title).

Shopify reviews: reports

If you are looking to sell your products in an actual retail setting, then you can opt for the Shopify POS. This includes everything you need to sell your products offline, both on the software and hardware side. The software includes an iPad app, which makes selling your products in a retail setting much easier. With the app you can use the credit card reader to swipe the customer’s credit card right there. You can even purchase additional hardware from the company such as a cash register, a receipt printer and even a barcode scanner.

Shopify also offers one of the biggest App Stores out of all the ecommerce solutions; they provide hundreds of free and paid apps that will enhance your store. These have been divided into different categories such as Marketing, Sales, Social Media, Shipping and Customer Service. Thanks to their formidable content management system (CMS) you can easily create additional pages, as well as pages through which your clients can easily contact you. Furthermore, Shopify makes running your own blog super easy, since everything is handled from a single dashboard.

Keep in mind that the entire Shopify feature-set is hard to walk through in a single section, but it’s worth mentioning that each of the Shopify themes are responsive with mobile ready checkouts. The responsive checkout means that your site automatically adapts to the size of your screen, whether it be through a tablet or smartphone. Along with direct Facebook and Pinterest integration, gift cards, discount codes and a decent custom profile, the company has pretty much perfected the built-in features.

In general, if you need a feature that’s only in the app store, you can test it out, and move onto another option if it’s not working out on your website.  

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Shopify Ease of Use

Shopify reviews: dashboard

Is it intimidating to handle all of the features in Shopify? Not really at all. In fact, we like the feature-set for companies that are just getting started with web design, since a few steps are given to you for getting your site up and running.

So, you could simply stick to the handful of steps offered in the dashboard (adding a product, customizing the look of your website and finding a custom domain,) or you could expand your store with the help of apps and custom coding.

Shopify reviews: app_store

The apps install within seconds, so it doesn’t take a genius to handle those. However, if you are more of an advanced developer, Shopify has the tools for you as well. The only area that may be of concern for people with more advanced coding and development skills is that an FTP client is not included with the ecommerce platform, somewhat hindering the control you have over the site.

In terms of pre-publication, Shopify gives you the opportunity to test your store before it goes public, and the live editor is pretty nice for dragging and dropping elements onto your site.

The company is pretty much hell-bent on making their interface the easiest in the industry. What’s interesting is that they are walking a fine line, since it’s still a platform that can satisfy those with more experience with coding and what not. Overall, importing hundreds of products is simple, and making an item from scratch uses quick tools and settings for things like images, videos, titles, pricing, discounts and more.

I don’t really see any beginner or intermediate developer having a problem with Shopify. At the same time, most advanced developers are going to be just fine. There’s the select few who are planning on scaling up incredibly fast who might get a little bogged down with the Shopify interface.

Shopify Pricing Makes Sense

Shopify offers four different pricing plans, and the lowest starts at just just $9 a month. While their other plans range from $29 (for their basic plan) to $179 (for their biggest plan,) you do have the opportunity to try out a free, 14 day trial before committing to anything.

Shopify reviews: Pricing Plans

If you want to sell your products both online and offline, then Shopify offers plans that you must call in and speak to a rep to setup. Furthermore if you wish to only sell your products offline, then they also offer a plan for that, which can be quite handy.

The cheapest offline plan starts at $49/month while the most expensive costs $199/month. Unlike with the other platforms, all plans come with unlimited bandwidth and, with the exception of the starter plan, an unlimited number of products you can sell in your store.

That said, let’s outline some of the online plans for you to understand which one is best for you:

  • Lite – $9 per month for credit cards rates of 2.9% + 30¢, a Shopify buy button (not a real online store,) Facebook selling, POS integration, fraud analysis, manual order creation and shipping codes.
  • Basic – $29 per month for everything in the previous plan, credit card rates of 2.9% + 30¢, an actual online store, Pinterest and Twitter selling, a website and blog, and a free SSL certificate.
  • Pro – $79 per month for everything in the previous plan, credit card rates of 2.6% + 30¢, an actual online store, gift cards, professional reports and abandoned cart recovery.
  • Unlimited – $179 per month for everything in the previous plan, credit card rates of 2.4% + 30¢, an actual online store, advanced report builder and real time carrier shipping.

If you want to learn more about this, check out my full guide on Shopify pricing.


Shopify Templates and Design

One area where Shopify really excels at is its themes and design. The company offers some of the most professional looking themes of any ecommerce platform. As of this article,  the company has around 21 free themes for you to choose from. On the other hand, you can pay for a theme, and select from over 100 options. The nicer ones start at around $100, but you may be able to locate a few that are cheaper.

As we talked about above, CSS and HTML modules are given for you to make more advanced customizations to the themes you buy. In my experience, the free themes aren’t as easy to customize, and Shopify probably does this to get you to purchase premium options. The theme selection includes categories like clothing, electronics, food, toys and much more. I’ve had my eye on Shopify for quite some time now, and the company seems to share new themes on a consistent basis, and the designs are looking more and more modern.

Shopify reviews: theme store

My main concern with a theme design is how quickly people can checkout and get through the shopping cart process. The Shopify themes have a mainly two or three step checkout, and you can tryout tools for things like social and guest checkouts.

Once you have found the right theme, you can easily customize the look and feel to your heart’s desire, simply by opening the template editor and editing your theme until you feel like it’s exactly what you are looking for. If you have created a theme that you would like to use for your store, then you can upload your own template.

Go to the Theme page and scroll down until you find the Upload Theme button, then just add your own theme.

No Shopify themes are covered in branding from Shopify. In fact, it’s not that easy to find any trace of the Shopify brand on your own site. This is a wonderful thing for beginners, since it’s not going to affect your search engine rankings, and people will think you designed the website yourself. 

Shopify reviews: frontend

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Shopify Inventory

Inventory management is an important part of running your store, and Shopify has you covered in this area too. Once you are ready to add inventory to your store then all you need to do is press the Products tab in the sidebar on the dashboard. You will then automatically be taken to the following page:

Shopify reviews: add product

As you can see in the image above, everything from product title to description and price is customizable. In addition, you can give each product a distinct SKU, as well as a bar code.

Transfers, Inventory, Collections and Gift Cards are seen as tabs in this area as well. I like the Inventory tab because it features all of the items in your store, all organized into a clean and manageable list. The product page also offers several options for things like SEO, shipping and the imagery that users are going to see when landing on this product page.

Shopify SEO & Marketing

Shopify reviews: gift cards

If you have an amazing store but your customers are unable to find it, then chances are you will be very disappointed with the sales figures. Shopify offers great features for both SEO and Marketing. Thanks to the built in Search Engine Optimization (SEO) features, your site will easily be found on all major search engines such as Google, Bing and Yahoo.

What’s cool is that even though the SEO settings are automated, you can go into each product page and customize your own target keywords, URLs and more.

If you really want to customize your store further, the company offers customizable H1, title and mega tags. Also, the URLs are all SEO friendly. Shopify has partnered with Google in order to occasionally give you advertising money for a new AdWords account. I certainly wouldn’t base my decision on which ecommerce platform gives me money to advertise on Google, but I guess it’s a nice bonus.

As you can see from the screenshot at the beginning of this section, gift cards are not only possible, but pretty darn easy to work with. Not all of the plans have gift card options, but when activated, you can sell them right on your store and give out gift card codes to be passed around as presents.

The discount codes are generated on the backend as well.

Shopify reviews: discount code

To help boost your marketing, Shopify created a discount code coupon generator to promote your products on different social networks.

Along with selling options on Twitter, Facebook and Pinterest, your marketing game is in good hands with Shopify. However, you should know that social media following and sharing buttons are only in the app store. Yes, you can create an online shop through Facebook, but the buttons are in the app store.

Finally, the email collection form is pretty simple. It certainly does the job and integrates with the major email options like MailChimp, but many ecommerce stores tend to look towards the app store to find something more suitable.

Read this post if you want to learn more on which is the best ecommerce site builder for SEO.

Shopify Payments

Traditionally if you wanted to accept payments you would have to use a third-party payments processor like Stripe, PayPal, or others that would charge a certain fee per transaction. Shopify has created their own payment processor called Shopify Payments, if you decide to sign up for this program then all transaction fees will be lifted regardless of your plan.

Shopify reviews: payments

We covered credit card fees in the pricing area earlier, but it’s worth noting that you do have the option to integrate with over 70 different payment gateways.  These include accepting payments from credit cards, Google Checkout, PayPal and many more.

The gateways all come with their own transaction fees. Since these can get a little confusing, I strongly recommend that you familiarize yourself with these before signing up, as you might otherwise be surprised at just how much you’ll have to pay.

In short, Shopify has one of the biggest lists of supported payment gateways out there. This doesn’t mean you’ll use them all, but it opens up more opportunity for people from all over the world. It also gives you a chance to research which of the payment gateways are going to work for your particular business.

Shopify Security

Security is taken very seriously when you run an ecommerce site. Therefore Shopify has its shopping cart hosted on a Level 1 PCI DSS compliant server. In other words, your data, and the data of your customers, is secure. In addition, all pricing plans (besides Lite) offer 128-bit Free SSL certificate at no added cost.

While data security is very important to retailers, many also worry about their store always being available, and Shopify provides their customers with a 99.94% uptime guarantee. Furthermore, the company creates secure backups of all your data, so even if your store should crash, it will be backed up for restoration later.

Shopify Support

If you find yourself in need of support, then Shopify has one of the best teams in the industry. Regardless of which pricing plan you decide on, the company has 24/7 full customer support, which includes phone support as well as chat and email support. Another great form of help offered by Shopify is the access to a sizeable support system directly through their website, including user forums, tutorials and FAQ’s.

If you are just beginning your journey as an online seller, Shopify has created something called Ecommerce University. Here users gain access to eBooks, videos and guides, with the idea of helping customers learn the ins and outs of running their own web store.

Overall, you have the ability to either speak to a professional or learn about the system yourself. Obviously some people hate waiting on the phone for a support rep, so we feel like the forums, courses and videos are enough for you to figure out your own problems if you’d like. So, the support team has something for everyone, and in my experience they’re pretty darn knowledgeable and responsive.


Who is the Shopify ecommerce platform built for?

Beginners, intermediates and advanced users (the ones looking to speed up the development process by not spending much time on coding or more complicated processes).

I would gladly recommend Shopify to everyone, if nothing else then at least give their 14-day free trial a try. I’m certain you will not be disappointed.

Since our initial review of Shopify, they have continued to make improvements to their platform. The fact that customers are no longer redirected to a checkout/Shopify site when completing their purchase is a very big plus. It helps to make the shopping experience more fluid. One thing I would like to see in the future would be a few more free themes, however this is still a minor complaint, and I would still gladly recommend Shopify to anyone who is looking to start their own online store.

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So what do you think of  Shopify? Let me know what’s your opinion by in the comments area, which is dedicated to Shopify reviews. 

Shopify Rating: 5 - Review by

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.

60 Responses

  1. I’m trying to start an online business to market my free lance copy writing services. Since Shopify will provide me with a domain name, will it insist on throwing its adds up on my page, or can I avoid this? How is this reflected in the payment levels? Thanks!

    1. Hi Dani, thanks for stopping by. Shopify would not show any ads on any of the plans they offer. You have complete control over every aspect of the website, even for the starter plan, which is $14 a month.

  2. We would just like to add that although the support is 24/7; support knowledge comes from other Shopify shop owners and a lot of them with limited or no technical skills to resolve issues. (one woman we talked with had a little knitting shop..)

    Suggested a re-review and give accurate points on the support. More time does not equal better support. Have you tried calling support at Shopify? I’d say from our experience, unfortunately only 10-15% are skilled to answer any tech issues you may run into.

  3. I’m thinking of starting a costume jewelry site as an addition to a current wholesale business. We would have approximately 100+ styles with 2-3 digital photos for each style. Would Shopify be the right platform for this online only retail business?

  4. 10 Reasons People Love Shopify
    1. Shopify Is Easy to Use
    2. Shopify Is Hosted
    3. Reliability
    4. Customizable Design
    5. The Shopify App Store
    6. Simple to use
    7.Unlimited, 24/7 toll free Shopify support
    8.Conveniently run your store on the go
    9.1-click integrations
    10.Start selling in no time at all

  5. The transaction fees are the killer – 0.5% on monthly sales of $40k add an extra $200 per month – is it really worth that much more than bigcommerce?

      1. So do I have to pay for Shopify service basic plan at $29 AND pay $29 a month for credit card processing (Shopify payments)? I’m looking at the basic plans. I want them to host and process credit cards.

  6. Just a heads up, if you need multi level categories and/or more details per product, shopify just doesn’t cut it..

    1. I’ve been researching for hours trying to find out where I can move my 3k products to, since my current site provider is not mobile friendly…do you, or does anyone know which sites are:

      mobile friendly
      allow multi-level categories
      allow you to customize title tags (and change them later if you want)
      allow me to enhance meta tags
      have secure checkout
      have great customer support
      are easy to use
      allow me to add a blog
      allow me to own the domain name (and without their domain as the root)
      and are competitively priced?

    2. Hello Jens
      Is this means there option to create product options are limited? If I each my product has multiple option where the price changes with every option and this options are unique to each product, will that not work well for us?

  7. Im hesitating between big cartel and shopify. When you sayf with shopify payments fees are lifted you mean they charge 0% per transaction? Also, is shopify and big cartel compatible with adsense? I cannot find an answer anywhere! Tx a lot!

    1. Hi Marie,

      Yes they don’t take any fees if you go with Shopify Payments.

      You can add the adsense code to both Shopify and Big Cartel but neither would offer this feature out of the box.

  8. Help please! My husband and myself are over 60 years old, and our old online storefront (that we’ve used in conjunction with eBay for over 10 years) has just informed us they’re discontinuing service in a couple of months. I’m lost! We *need) to have a built-in Customer Loyalty program (or an add-on that’s free, or very reasonably priced) and ‘real time shipping’ (from at least USPS, but hopefully UPS & Fedex)….and I just can’t seem to find what I’m seeking. We no longer need eBay integration…but need to be able to accept PayPal (and probably need assistance setting up a merchant account). Any/all information or suggestions would be gratefully appreciated.

  9. Thank you so much for this article. I was almost swayed into going with Big Cartel until I did a little bit of research. Thanks to mainly you, and a few other websites, I have decided to go with Shopify for my upcoming ecommerce site for affordable and stylish women’s clothing and accessories.

    Much appreciated!

  10. I am currently using Office 365 for my entire web presence: website, online store, email, with my domain name hosted by a third party (Melbourne IT) in Australia. I understand that Office 365 are cancelling their website service so I am now looking for alternatives. Can I transfer my entire web presence to shopify whilst keeping the same email (does shopify provide an email service?) and website address? If so, how do I go about transferring the domain from the current host to shopify and can I design my shopify site over a week or so before I actually make the transfer? I am based in the UK. Will buyers from overseas e.g. Japan be able to purchase my goods via the Shopify Payments system? Thanks

    1. Hi David,

      Gotcha! Yeah I can confirm that you can move your web presence over at Shopify and keep your email address. More info on this here.

      Also, your international buyers (Japan etc) will definitely be able to make purchases from your store if you setup Shopify Payments.

      Hope it helps.

  11. Hi there Catalin! Great job you are doing.
    Could you please tell a bit more about Introduced shopify payment?
    Not sure if I understood right what is it? What are the advantages and limitations?
    For example Stripe has quite limited geography of countries to receive payments from, PayPal, well PayPal is PayPal. Third-party gateways have their own pros and cons and it’s another story.
    Getting back to Shopify payment, how does it look technically? Let’s say, how do I link my bank account? I’m from Mongolia.

    1. Hi Artro, currently Shopify Payments is offered in the US, the UK and Canada. If the merchant’s business is based outside of those countries, Shopify Payments wouldn’t be an option at this time. Did you check these guys? I’m pretty sure they cater to Mongolia.

  12. I am leaning heavily on the Shopify platform. However, when it comes to Shopify payments involving Stripe, I am viewing so many, many bad reviews. Can you help me with any persuasion or facts that will help me have more confidence in Stripe gateway?

  13. Hi Catalin, great job on your blog!

    Can you explain what you mean by “The fact that customers are no longer redirected to a checkout.shopify site when completing their purchase”?

    I thought all buyers at Shopify are required to complete their purchase through the checkout.shopify link to which Shopify doesn’t allow access to developers for any customisations?

    Has something changed here?

  14. Is Shopify a good alternative for selling digital downloads to people from mainly US, UK, Canada, and India? Are their add-ons to add memberships and discounts? I am assuming I can move my domain name so this becomes my business’ website, right?

    Thanks. Your information here has helped a great deal.

  15. Hi there: great article! Thorough and very informative. Thanks for sharing!

    I read closely and didn’t see any mention about a dropshipping ecommerce website through Shopify. I am starting a dropshipping business and am wondering if most of what you mention in this post as far as benefits and tools etc would still apply.

    I just rec’d a quote for a website to be developed for my business including adding Shopify and the fee is going to be $4,500:(

    My plan of small costs in setting up this business will have greatly succeeded my budget if I have to spend this so I’m wondering if I can successfully set this up with the support of Shopify fairly quickly to look professional and have all the automation I need?

    Thank you for any other info you can provide !

  16. Hi, great site full of useful information!!

    I’m building an online store that will have around 30-50 products with main category and maybe 1 sub-category. I have been told that the best platform to use is BigCommerce followed by 3d cart. The course that I’m following also said that because I’m from the UK and targeting US customers, that PayPal business account would be the best merchant account to use.

    There was no mention of Shopify but having read your review, I’m leaning towards them.

    Would shopify be suitable for me based on the information above and what would be the best option for a merchant/payments processor account?


  17. Hi!

    I went through all the article and all the replies but I am still confused. Can I use my own SSL on shopify or not?


  18. I am looking for an e-commerce solution. Long story short is that I had my own custom designed site for years, my webmaster quit, I couldn’t maintain it, and it was not cost effective to hire someone to figure it out so I scrapped it and started over. I’m currently with weebly but they don’t have real-time shipping based on destination and weight. I’m working around it with USPS flat rate shipping but I am seeking a better solution. I am a VERY small and VERY niche hobby business and cost effectiveness and accurate shipping are the highest priority since my product is heavy. USPS flat rate is generally great but when people want to add on products, it gets complicated and hard to anticipate the shipping expenses. What would be a great platform for mom/pop hobby shops like mine that really rely on automated, real-time, accurate shipping estimators??

  19. Great analysis.

    I would like to launch three software products targeting customers from Europe and US. The intention is to package them within a professional layout providing self training details, possible videos etc Would you recommend Shopify? Would I be able to choose different payment schemes (let’s say through Shopify Payments for US and something more appropiate for the European customers)?

  20. Hi i’m Sammy,
    Living in Australia and wanting to tackle the bikini and swimwear market but also will be featuring other product (beach related and artwork) on my site… will end up having alot of items to sell. I am after a program that is clean and simple but very effective.
    When product title come up I would want them in a pretty large tile as i need my customers to be able to see the intracate details of my products… Needing direction ASAP!

    Can you recommend me a specific website builder as to what you think is best for this type of business.


  21. Thanks for the great article. One thing I am looking for in a new platform, is one that will allow my 2 websites to operate on the same customer and inventory databases. I am not sure if Shopify or any of the others will do that.

  22. Hi

    I already have a website for my online store. Can I easily move/switch to Shopify with current design and content? Moreover, is there a possibility to use shopify payment gateways on my website?

  23. Very helpful article (and website)! Curious about the throttling Shopify performs on product updates though (avg 2 calls/sec, 4o burst)? If we plan on running a portfolio of discrete sites, each having a reasonably large SKU count (5000) and each with volatile inventory levels, we are concerned about our ability to keep assortment fresh and that Shopify isn’t a good fit. Do you know if the same constraints exist with Shopify+ or whether BigCommerce, etc might be a better fit for this type of usage?

  24. I got a love / hate with shopify. Was great starting out, easy and got the job done. Now that I am pushing 1,200 products and $10-30k in sales I feel shopify is limiting my growth.

    Frustrating features I need but they dont have:
    Multiple promo codes per purchase, as I can’t offer free shipping and 20% off to the same transaction.
    All the BOGO sales plugins and standard sale plugins add a duplicate product to account for the discount, this wreak havoc with all the multi channel inventory systems and just doesn’t work if you have product on other channels like Amazon.
    No ability to display variant products (especially colors) on the category page, so a customer must click into the product and then scroll through the variants to see (all my red products). And when they filter by color, it return the parent default images, so again they must click on all the products one at a time to see the red variable for each product.
    Also, working with lots of products is a time consuming nightmare. Wanna sort by SKU, YOU CANT. product title is the only way to sort when editing products, so with 1,000 products in two categories, it’s a nightmare.
    Another big nightmare, export your products to do a bulk edit, then import. DONT, when exporting it don’t export all your data, so you can lose all your meta causing your Google shopping campaign to mysteriously vanish and stop working, not to mention setting your seo back in time.
    Would love to find a developer that could snap their fingers and solve some of these issues but a lot of the shopify gurus I called just wanna do boiler plate fixes that most people can do once the know the system for a few months.

    Anyways, shopify could be amazing if it just went the last mile, but they seeme to quite the race short, because most of these items are complaints that have been raised over and over and over since 2013

  25. Shopify is disappointing us. First they want to hold monies for 30 days because of our business.. High end consignment. We have been using PayPal over two years and they payout in five days. Shopify wants 2% – we wanted out of their Shopify Payments and 30 days payout schedule. so in total we have to fork over 4.9 percent. Secondly if a customer cancels their order after we have shipped it Shopify refunds it back to the customer, fails to pay us and we have to incur a chargeback fee!! …. and we have no clue where our merchandize is! The whole appeal process can take 90 days! With paypal they tell the customer to take up their beef with the seller, or their visa company. We fell PayPal is protecting us .. .esp. as we have shipped the product.

  26. According to the annual report in 2015, Shopify is one of top 10 popular e-commerce platforms, with 9% of market share.

  27. I have a developer working to migrate my store from Big Commerce to Shopify. I am shocked to find out that there is no field to enter your cost basis for each product in Shopify. How are you supposed to run profit reports without the cost basis? For point of reference, I have about 1200 items and do about $520k in sales annually.

  28. This may be a good platform to start your online experience with, despite the high fees.

    However, i’ve run into an unexpected hurdle that I can not seem to resolve. I have had a chargeback (stolen credit card) from an order. It was settled, i had to pay out of my pocket. After I covered the $2,000 chargeback willingly to keep my store operating, they froze my orders and would not let my money out of my account. They have started a fraud investigation on me, and requested my re-seller agreements and shipping and tracking information for my latest orders, which I produced promptly. This is not the frustrating part. I understand the importance of security and fraud prevention, and would assist in any way I can to resolve the issue.

    It has now been two weeks since I submitted all the required information for review, and I have not heard anything back. No “we’ve received it and its in review” no “we need more information”…. NOTHING. I have been calling back and they would not let me talk to the person who requested the information from me, because he is either out of the office, or “we are unable to transfer your call directly to him”. I have sent many emails directly to the “investigator”, starting off with nice and progressively more frustrated, but still professional and non-offensive. I have only requested an update…. and still NOTHING. At this point Shopify is holding $9,000 worth of my orders, and I can not get a simple damn email back from them either requesting more information, or simply to tell me that they’re in the process of review; I just cant reach them.
    My suppliers will not allow me to ship any more items until I pay my account with them (obviously), and I had to put a stop to my store’s advertising and marketing efforts to prevent orders from coming in that I can not fulfill.

    Again, I am all for security and fraud protection, but the lack of communication, and total lack of concern for their customer’s business is unnerving and infuriating. Food for thought.

  29. Hi Dmitri, we are in the same boat after 30 days, why is the seller the one that gets punished after having been scammed. SHOPIFY approved the payment after all.

  30. Hi there, I’m 100% going to use Shopify for my women’s Retail store both on and off line. What I’m finding difficult is deciding which Apps to integrate to help manage my store front and online. There are so many available, I want All of them! I don’t mind paying money if it’s going to save me time, can you recommend a list of Apps for a women’s retail store that would help my business? I really want to be successful right from the beginning. Any help would be wonderful!


  31. Hi Catalin
    We are based in the UK and currently use Volusion as our platform. We’re finding Volusion’s SEO to be weak and also their responsive templates seem old.
    Shopify seems to overcome both these problems.

    However, specific to the UK, :-
    1. we use SagePay as our payment gateway.
    2. we need to be able to display both VAT exclusive and inclusive prices. (we are B to B so main price is VAT exclusive price)

    Not specific to the UK,
    1. Will Shopify allow google shopping data to be uploaded easily? Volusion is good at that.

    Your response will be much appreciated.

    Thanks in advance.

  32. Hi I have a question? I am interested in joining shopify, the problem is I don’t have products but would like to open a store front? Do they offer anything where one can get started or have companies that will let you set up store front selling their products. Or do you know of companies that would be interested in doing this.


  33. Very helpful article, thank you. I’m currently using a free standing cold fusion cart Cartweaver with 1300 download products and a database with over 10k customers. I love the admin but the lack of seo friendly features and content management is killing us lately. How hard/costly is it to move the mysql database to shopify? Is it even possible? I need to keep all the customers’ past purchases available for them to download anytime. Thanks 🙂

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