Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate, it’s less like writing than it is assembling various jigsaw pieces together.
Advertisment ⓘBut fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either. You can artfully (and thoughtfully) build vivid, effective product descriptions without leaving out key elements like search engine optimization.
Continue reading “How to Write Product Descriptions for Your Ecommerce Store”