Smartphones and tablets have completely changed the game for the ecommerce industry. In the last few years, the strategies of large and small companies alike have shifted to become more mobile focused as consumers have rapidly embraced mobile shopping. For instance, 70 percent of consumers shopped via their smartphone this past holiday season.
A few years ago designing an app or a mobile site for your company was a luxury, but now it's becoming more and more of a necessity. Ecommerce business owners, take note. Following are the must-have apps that will make mobile business easier and more useful for both consumers and owners.
Shopify lets a business reach its customers on one platform, whether it be through online, in-store, or even through social media. You can sync orders, products, and customers across all your sales channels, and Shopify Mobile is making the experience even easier.
In one simple app, you can capture payment, fill orders, adjust product inventory, track sales, and create new products. Just make sure you're using a device, like the Galaxy S6 edge, on a powerful 4g network to receive notifications for a new sale and fill the order even while on the go. People will be raving about your shop's customer service and how quickly your product arrived on their doorstep.
Also, the updated Shopify mobile app also allows you to do stuff like responding to chargeback disputes directly in-app, reviewing all inventory changes made to products in the last 30 days, and more like fulfilling items by fulfillment services.
Tracking page views, interactions, and click rates are second nature to ecommerce business owners. Google Analytics helps you figure out which parts of your website and marketing strategy are driving the most conversions. This app lets you track your pay-per-click (PPC) campaigns as well as sign ups from different platforms and search engines. This free app is critical for helping you determine a successful strategy for the upcoming months.
Working in ecommerce often means stressing about how you compare to your competitors for certain keywords. Having data about how you rank can change everything, and the SEO Search Ranking app can help. When you know where your business stands, you can better craft effective strategies for building backlinks, incorporating the right anchor text, and more. If your competitor is a retail giant, for instance, trying to corner niche keywords can end up benefiting your business more than trying to compete for the more general keywords and rankings.
People who do business online use the Facebook app for a variety of reasons. Facebook is a great place to advertise sales, boost brand awareness, and respond to questions quickly on your business's fan page. With this app, you can easily offer online customer service by responding to comments, whether they are negative or positive. Keeping customers engaged is the name of the game in building brand loyalty.
The WordPress app is great for ecommerce business owners who are always on the run. Now you can use your mobile device to update your website with breaking news, new photos, and blog posts. Thanks to the app's social media plugins, you can even alert your followers to new website updates as you make them. WordPress is user-friendly, so even the technically challenged can have a website that looks like it was built by an expert.
Hootsuite allows business owners to see everything going on with their company's social media feeds. This makes answering questions, responding to comments, and engaging with customers easy. As many business owners know, a well-developed social media presence can do wonders with cultivating a community and generating repeat customers. This also allows you to schedule your tweets and Facebook posts in advance, making social media easier than ever. Hootsuite allows you to schedule days, weeks, or even months of posts at a time, making your social media manager's job much less difficult.
Apps are plentiful in online business today, and if you're not using the best ones for your business, you could already be behind your competition. From organization to process optimization to social media to analytics, there's something to help every business person get ahead. These myriad apps help ecommerce business owners stay connected, competitive, and engaged, all of which are increasingly critical in today's mobile business world.
Feature image curtsey of Marco Goran Romano