What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”?
Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites.
Fair enough. But, here’s the thing. Google is not entirely about SEO. While organic marketing has proven to be extremely crucial to your online store’s overall ranking, it’s just one part of the overall traffic generation equation.
Let’s face it. Today’s competitive ecommerce environment requires a much more holistic approach if you intend to maintain a persistent flow of leads. So, have you ever considered supplementing your organic framework with Google’s paid marketing tactics?
Continue reading “Critical Insights About Display Advertising”
