One of the most important parts of a website is without a doubt the photos that are being used on the website. Images are important if you want social sharing, visitors, ‘likes’ and center stage in the virtual world. A website with images of a poor quality is doomed to get fewer visitors and conversions than a website with stunning images. If you are worried that finding amazing images for your website might seem like a time consuming chore, then fear not, there are tons of tools to help you fix this aspect too and here are my favorite 40 such sites:
On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.
Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?
One of the best free data analysis tools out there is without a doubt Google Analytics. It's also a favorite topic of conversation, so, before we proceed further, you might want to check out our previous “discussion” about how to use analytics and research before and after opening an online shop.
What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send.
One of the most important trends in ecommerce is to empower the consumer more and more. Naturally, empowering people will win their loyalty and social media is the perfect venue for consumers to connect with vendors and complete transactions.
Why the uproar about content marketing? Hasn’t content always been center-stage?
The truth is, before there was anything else, there was content. In fact, content was the basis of what propelled the internet into the most important invention of modern technology.
There’s a lot of talk about Facebook and Twitter and quite a couple of other social media networks out there, but rarely we talk about Pinterest for ecommerce in the same sentence. And yet, if you think about it, a social platform filled to the brim with beautiful, eye-catching, good quality images might actually do the trick. There are more and more reasons that should convince you this one is a winner. You can see them with your own eyes. Below, I just want to share some useful info, and dispose of tips I came across recently. They should help you improve (or set up) a Pinterest marketing strategy:
Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?