You've gone trough the trouble of setting up your first online eCommerce business, and things are feeling pretty good, right? Well, they only feel good when you're making actual progress, or in other words – when you're making sales, and reaching new heights for customers.
Building an ecommerce store may have fewer overheads than when you opt for a bricks and mortar store with a physical presence, but it does not make it a whole lot easier to be honest. With the necessity to get your brand or niche product known and visible to a global audience you have to be patient, but most importantly you need to be resourceful. To build up a catalog of repeat and loyal customers will take time, most especially when you are essentially an unknown entity; but there are ways to build confidence that won’t cost you a fortune and that will see your conversion rate begin to rise. Read on!
There’s a much talked about Harvard Business School report these days that states plainly that increasing customer retention rates by 5% increases profits by 25%-95%. Now, something tells me that everyone wants to create a business that manages to grow a dedicated following. That’s why today I put together a collection of ecommerce customer acquisition resources that you might find useful. You can add this collection of ecommerce podcasts too. More steps in the right direction, so to say.
There are tons of resources & tips out there to help you make the most of this pretty amazing ecommerce tool that is Shopify. And they are updated on a daily basis. I talked about this before. Maybe you remember this list of tips for ecommerce websites that I put together a few weeks ago. Today I'll go through some more resources. Small steps in search of more useful online guides and articles to help newbies, as well as the well-versed ecommercers. Check out today's harvest:
There are too many cool things happening in social media not to keep the conversation going. We talked some time ago about social media for ecommerce. Remember Topsy, Buzz Sumo, and Piktochart? Well, today, I'll add 10 more great tools to the previous list.
I bet I’m not the only one telling you that if you’d have to choose only one social media platform, then it should be LinkedIn. Not only is LinkedIn growing faster than most social networks out there, but it’s a hub for professionals who can become either future business partners or precious clients. You're dealing with active followers for the simple reason that they are productive and quite often successful professionals interested in both linkedin & ecommerce.
Strangely enough, it’s not only newbies who want to read a bit more about the #. It seems easy and obvious, but there are more unknowns and details than you might think behind this tiny symbol. I still hear people saying “What? It does that too? I had no idea.” or “You can actually find that?” and so on. It's basically a tool that helps you control (within limits) the constant flows of online information that somehow need to be harnessed by any innocent visitor.
I like podcasts for the simple reason that quite often I can relate much better to other people talking than just words on a page. I can hear their voice, and there is this spontaneity that is hard to find in written texts (not that they don't prepare in advance for the podcasts too).