I’ve been working in the content world for more than ten years now – and during that time – a lot has changed. Back in my beginner days we didn’t have AI shaking up search results, or tools that could churn out a keyword-optimized blog post in minutes.
One thing hasn’t changed though – I’ve always valued a good SEO toolkit – and I’ve often struggled to find something that delivers consistent results.
That’s why, over the years, Semrush has become my favorite platform. Sure, it hasn’t always been the most user-friendly tool. Plus, other options like Surfer SEO, Moz, and Ahrefs have stolen my attention from time to time.
But Semrush is the toolkit I keep coming back to – for keyword research, competitor analysis – these days, I’m even using it for content ideas (with Contentshake).
So, why do I love Semrush right now, in 2025, when SEO is a minefield? Hopefully, this hands-on review will tell you everything you need to know.
Continue reading “Semrush Review: Why it’s My Favorite SEO Tool”