No matter how the marketing landscape changes, email advertising always stays at the top of the pack for nurturing leads. There are few other solutions on the market today that give you the same all-access pass to your customers. Email allows companies to strengthen bonds with their clients one message at a time. It’s hard to overlook a solution like that.
Of course, one of the biggest issues with accessing email marketing, is how difficult it can be to choose the right provider. There are dozens of email marketing services out there. You can find solutions specifically made for developers, as well as simple marketing automation systems that come packed with templates and pre-made workflow options.
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