Despite the multitude of ways companies can invest in marketing today, email advertising is still one of the most effective choices. Email give you a direct line to your target audience, ensuring that you can reach them when theyโre at work, at home, and on the go. More importantly, with the right automated campaign, you can use your email strategy to nurture customers, and generate repeat sales.
Of course, handling all of the components of a full email campaign alone would be practically impossible โ particularly as your business continues to grow. Thatโs why itโs crucial to have the right email marketing automation software in place.
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