Wat is B2B?

Wat beteken B2B?

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Vinnige antwoord:

In short, B2B is a common abbreviation for the term ‘business-to-business.’ This is when companies sell to one another, rather than a business selling to individubbele verbruikers.

Tradisioneel is dit waarskynlik dat groothandels-transaksies B2B is, terwyl B2C (besigheid tot verbruiker) geneig is om 'n sakemodel in die kleinhandelstyl na te boots.

Voordele van B2B

If you’re still considering a target market, don’t rule out businesses. On the whole B2B transactions average a higher price per sale than B2C merchandise. This isn’t surprising when you consider companies usually have more capital to spend than the average consumer.

wat is B2B?

B2B teen B2C

U sal miskien verbaas wees om te hoor dat die e-handel in B2B-styl baie gemeen het met B2C-e-handel, naamlik dat die grootste deel van die proses dieselfde is. Daar is egter nog 'n paar belangrike verskille:

Traditionally, B2B buyers are what we’d call ‘professional’ shoppers, i.e., they’re held to a higher level of accountability when it comes to spending company money. Whereas B2C purchases are primarily based on personal preference because the consumer only has to worry about pleasing themselves. This means, on the whole, B2C consumers aren’t usually as well-informed as B2B buyers- making them easier to sell to as they’re more likely to buy on a whim.

Benewens hierdie, probeer om 'n B2B-koper te kry om oor te skakel vendors, can be tricky. More often than not, they’re set in their ways because for them changing providers (in some cases) can cause a great deal of upheaval to the day to day running of their business. This means buying decisions often take more time, effort, and in some cases more money to commit to in comparison to B2C sales.

Dus, B2B-bemarkers het 'n bietjie geduld nodig en moet daarop fokus om 'n premium gebruikerservaring te bied. As deel van hul bemarkingstrategie moet sake-eienaars die voordele van hul produkte en dienste baie duidelik bekend maak (meer hieroor later).

If you’re running a B2B-centred company, and want to improve the overall quality of your service, consider hiring a mystery shopper. Although this is something traditionally associated with consumer brands, there’s no reason these methods can’t be used in B2B markets.

It’s often hard to critique our own work, so a fresh pair of eyes is a massive benefit. Instruct the mystery shopping company to provide feedback on the following areas:

  • Die gebruikersvriendelikheid van u webwerf,
  • Die waarde verkry uit u lidmaatskapsgebied,
  • Die gladheid van jou go-verkooptrechter,
  • Die hulpvaardigheid van u kliëntediensspan,

Hierdie aantekeninge is van onskatbare waarde om u dienste te verbeter.

Hoe verskil B2B-verkope van B2C?

Dit is byna vanselfsprekend dat verkoop aan ondernemings ietwat anders is as verkoop tot individubbele klante.

As we’ve already alluded to, the B2B sales process is far more complicated. Namely, because it’s not uncommon for B2B companies to have more than one person who needs to approve the sale before the purchase can go ahead, this means building a rapport with the prospect(s) can take time, which drastically slows the speed at which marketers move through the sales cycle.

More often than not, transactions can take months! This may seem tedious when you first start running your business, but unfortunately, it’s just the nature of the industry. Be prepared to keep your leads engaged with your brand over an extended period of time.

We often forget that when we’re selling to businesses rather than traditional consumers, the money at stake isn’t there’s- it’s the companies. Splashing the cash on something that isn’t deemed a wise purchasing decision by their colleagues can result in losing their jobs- the steaks are high! This is especially true if you’re selling high-ticket products and services they’re not familiar with.

This is why it’s even more important you make the benefits of your goods well-known, i.e., how does what you’re offering help your prospects make a return on their investment? Plaster glowing customer testimonials, case studies, and other accolades all over your website. This kind of social proof works wonders for communicating your reliability and trustworthiness of the brand and the products and services you provide.

In some cases, sellers have to go through a bidding-style process to secure the sale. This usually occurs if a potential customer publishes a request for proposals. If you’re selling in an industry that requires the submission of various quotations and plans, you’ll want to ensure you turn them around quickly, and have something competitive to offer. Otherwise, you don’t stand a chance of securing the business!

Dit is interessant dat soveel as 57% van die besluitnemingsproses in B2B-verkope gedoen word nog voordat die bemarker 'n verbinding met die vooruitsig maak. Maatskappye verstaan ​​dikwels die soort produkte en dienste waarin hulle wil belê. Hulle kan byvoorbeeld:

  • 'N Aanlyn-advertensie al gesien,
  • Know someone who’s used and recommended a product or service,
  • Blaai deur u webwerf,

Hoe dit ook al sy, B2B-bemarkers moet sorg dat die inhoud wat hulle publiseer, van die hoogste vlak is. Sowat nege uit tien aanlynkopers beweer nou dat die inhoud wat deur 'n handelsmerk verskaf word, hul aankoopbesluite beïnvloed. Dit is nog net 'n bewys om te ondersteun dat 'n groot deel van die verkoopproses gedoen word via u advertensie-kopie, u sosiale media-teenwoordigheid, u blog, u webbladsye, u hoofmagneet, ens.

wat is B2B?

Image krediete: Freepik.com

Kan B2B-handelsmerke ook aan verbruikers verkoop?

Ja, natuurlik.

Just because your brand prioritizes business, doesn’t mean you can’t verkoop direk aan kliënte. For example, if you’re a greengrocer, you might focus on selling produce to local cafes and restaurants, but that doesn’t mean you can’t sell fruit and veg to home cooks as well!

Dieselfde analogie kan op byna elke nis toegepas word.

Hindernisse B2B-e-handelaars moet oorkom

Die beskikbare bronne en sagteware is 'n beduidende hindernis wat die meeste digitale winkeleienaars ervaar as hulle die B2B-mark verower. Daar is baie programme wat u kan help om u besigheid te laat verloop!

Byvoorbeeld:

  • Agterkantoor sagteware,
  • Rekeningkundige stelsels,
  • Voorraadbestuurstelsels,

Net om 'n paar te noem!

For many, the running and integration of these systems appear like a technical nightmare- especially, for those who hate tech. However, you’ll be pleased to hear, these days, there are loads of user-friendly solutions specifically designed for B2B companies.

Understand the B2B Buyer’s Journey

We’re not for a second saying all B2B buyers go on the same sales journey. For example, some customers require a lengthy quotation process; others prefer a short trial of your products and services, while some might just be upgrading software they already have, etc.

However, you should familiarize yourself with the generic B2B buyer’s journey. This will help you to publish content that better resonates with your target market.

So hier is dit:

  • Aanvanklike bewustheid- die klant word bewus van u onderneming
  • Hul belangstelling is ontlok- die verbruiker is geïnteresseerd in wat u handelsmerk bied
  • Hulle wil nou u produkte en dienste hê- die vooruitsig het nou beweeg van die idee of u produkte en dienste na 'n aankoop.
  • Now they’ll take action-  this is where they’ll reach out to you.

Probeer om dit êrens op hierdie tydlyn te plaas terwyl u 'n voorsprong ontleed. Gebruik dit dan om te lei hoe u met hulle kommunikeer. Elke fase bied verskillende behoeftes en behoeftes; wees dus simpatiek met u bemarking en kliëntediens.

Kommunikasie- en B2B-ondernemings

It’s not uncommon for B2B-focused companies to use a plethora of communication channels. Typically, they’ll have at least all of the following:

  • 'N Telefoonlyn vir kliënteondersteuning
  • E-posadres
  • Live chat

Kliënte het al dikwels 'n soort verhouding met u handelsnaam voordat hulle met u kontak maak. In werklikheid vind soveel as 84% ​​van B2B-verkope plaas as gevolg van verwysings! Dit beteken dat u die beste kliëntediens lewer, en waar moontlik, 'n aansporingskema vir kliënte om meer kliënte op u pad te verwys.

Waar begin ek met die bemarking van my B2B-onderneming?

You need to understand what the client’s struggling with and demonstrate your product or service provides a resolution. If you’re unsure how to get the word out about this, consider focusing your marketing efforts in the following areas:

  • Skep 'n e-poslys vol doelgerigte vooruitsigte
  • Handwerk dwingende e-posbemarkingsveldtogte
  • SEO-optimaliseer al u webblaaie
  • social media: B2B-bemarkers wat sosiale media gebruik, is 79% meer geneig om hul verkoopteikens te bereik of te oorskry! U kan 'n verhouding met u sosiale media ontwikkel deur laser-doelgerigte advertensieveldtogte uit te voer. Facebook is veral nuttig hiervoor!
  • Handelskoue: although some consider trade shows an outdated form of drumming up trade, for B2B businesses they work like a charm. 77% of B2B marketers claim they’ve accumulated a significant number of leads at these events.

Bemarkingsmetodes om te vermy:

KOUE OPROEP- dit is 'n groot nee-nee. Tradisioneel word B2B-verkope geassosieer met koue oproepe. Dit lei egter selde tot vrugbare resultate - soveel as 90% van die besluitnemers reageer negatief op koue oproepe. Dit is geneig om besluitnemers te irriteer en kan u handelsmerk benadeel.

Doen jou navorsing

Voordat u een van hierdie bemarkingsmetodes in gebruik neem, moet u navorsing doen en die volgende inligting uitvind:

  • Gebruik u leidrade die produkte en dienste van u mededingers? Indien wel, waarom?
  • What are your rivals doing that your consumers can’t get enough of?
  • Hoe bemark u mededingers hulself op sosiale media?
  • What’s their website like?
  • Hoe klink hul handelsmerkstem?
  • Wat information verskaf hulle hul kliënte?
  • Watter loodmagneet bied hulle?

In addition to answering these questions, see what your customers are saying about them on review platforms like Yelp, Google My Business, and their social media pages. This will help you deduce what they’re doing well, and more importantly, what are they’re doing poorly.

Top Wenk: It’s not uncommon for marketers to sign up to their competitor’s email lists- not because they want to see what they’re offering, but because it’s the only way to see how they’re doing things For example:

  • How they’re customizing their emails
  • The kind of content they’re providing their audience
  • Die tipe dienste wat hulle aanbied

U moet ook die beste gebruik maak van sosiale luisterinstrumente soos Buzzsumo, om die melding van u handelsnaam aanlyn en dit van u mededingers op te spoor en te monitor. Dit gee u 'n beter idee van hoe u teen mededingers opweeg.

wat is B2B?

Hoe meet u B2B-verkope?

U kan sagteware soos Google Analytics gebruik om die volledige verkoopproses na te spoor. Hiermee bedoel ons die monitering van die verkoopsiklus vanaf die eerste kontakpunt tot by die klant wat 'n aankoop doen.

Dit is die statistieke waaraan u noukeurig moet let:

  • Koste van die verkryging van klante
  • Reaksie tye van kliëntediens
  • Groei in verkope
  • Die lewensduur van 'n klant

Hierdie syfers is verstommend om sake-eienaars in staat te stel om die kwaliteit van hul dienste te verbeter, toekomstige groei te voorspel, en die belangrikste, om hul bemarkingsveldtogte te verbeter.

Dit is immers die enigste manier om te bepaal watter advertensiemetodes die meeste ROI lewer. Sodra dit vasgestel is, kan bemarkers fokus op die tegnieke wat wins verhoog.

You might be surprised to hear, even if you’ve never communicated with a lead before, it doesn’t mean they don’t know your brand. You can also utilize automation marketing tools like:

  • Marketo,
  • Eloqua,
  • Pardot,

Met hierdie hulpbronne kan u sien wanneer iemand u webwerf besoek, of hy u inhoud afgelaai het, of hy op een van u advertensies geklik het, watter webblaaie hy gekyk het, watter plasings hy gelees het, ens.

As u 'n beter idee kry van die inhoud waarmee u gehoor deelneem; kan u 'n meer persoonlike verband met u vooruitsigte vestig.

wat is B2B

B2B-klante-avatars

As we’ve already said, B2B buyers are far more likely to be ‘rational’ in their approach to shopping. So, factor this into your customer avatar. In addition to all the below:

1. Hulle pynpunte

If you don’t know what your audience is struggling with, how can you help them? Write down all the issues you think your target demographic is facing and use your blog and email marketing campaigns as an opportunity to provide them with actionable advice. Again, this works wonders for building a credible and trustworthy brand.

2. Wat is die aspirasies van u kliënte?

Take a moment to consider the professional aspirations of the people you’re selling to. The more you know about this, the more likely they’ll be impressed by the content you produce and the easier it’ll be to build a relationship with them.

3. Waar hang u teikengehoor uit?

More specifically we mean, where does your target audience hang out online? This is essential for refining your digital marketing strategy- especially if you’re running ads on social media.

Hier is 'n paar dinge wat u moet oorweeg:

  • Watter blogs volg hulle?
  • Watter sosiale media-platforms gebruik hulle?
  • Aan watter forums is dit deel?
  • Watter aanlynmarkplekke gebruik hulle?
  • Is hulle deel van 'n nisgemeenskap - soos 'n spesifieke subreddit?

Once you’ve got a list of places they’re likely to be, you can attempt to build a brand presence there.

4. Na wie kyk hulle op?

You also need a firm understanding of who your customers look up to, i.e., who influences them? Who do they follow and base their professional goals on? Are they following and sharing anyone’s content in particular?

As you answer these questions, compile a list of influencers your customers aspire to be like. Then do your utmost to build relationships with these people. Once your audience sees people they trust, vouch for you, you’ll gain a massive boost in credibility- which is never bad for business!

Die belang van B2B-marknavorsing

Net soos B2C-marknavorsing, behels dit insig in u teiken demografie deur 'n verteenwoordigende voorbeeld van u ideale klante te ondersoek. Hierdie onderafdeling bevat gewoonlik verteenwoordigers van al die volgende:

  • Bestaande klante,
  • Ontevrede kliënte,
  • Potensiële kliënte,
  • Kliënte van u naaste mededingers
  • Owerhede in u bedryf

Interessant genoeg vorm marknavorsing twee hoofhelftes:

  1.  Data-insameling
  2.  Die ontleding van die data

Data-insameling

Of u kies om self die marknavorsing uit te voer of kies om die dienste van 'n pro-diens te huur - verseker dat u die volgende data versamel:

Kwalitatiewe data- dit is hier waar u monster hul vrye mening gee oor u handelsmerk. Hierdie soort navorsing neem gewoonlik baie tyd en moeite in om dit te versamel en te ontleed. Kwalitatiewe data bied egter 'n dieper insig in die denke van u teikenmark.

Kwantitatiewe data– using this method you can command a higher volume of responses, usually via a questionnaire. Here you’ll ask your sample the same set of questions and compare the answers.

Choosing a cross-section of your audience to form a sample can be a tough task. More often than not, the people you want to interview won’t always be willing to participate- so you might want to offer an incentive for people to fill in your surveys. Perhaps a freebie or a discount?

Ons beste raad is om 'n mengsel van kwantitatiewe en kwalitatiewe data in te samel. Dit sal waarskynlik 'n meer volledige beeld van u teikengehoor gee.

wat is B2B

Wat is die voordele van marknavorsing?

The stats speak for themselves, businesses that conduct quarterly market research grow almost 12 times faster than brands that don’t. They’re also nearly double as profitable!

Die B2B-mark is voortdurend besig om te verander, dus marknavorsing werk wonders om op hoogte te bly. U kan immers u boodskappe, bemarkingstrategieë en die produkte en dienste wat u aan die ontwikkelende verbruikers lewer, aanpas.

Waarvoor word B2B-marknavorsing gebruik?

If you’re unsure how to use B2B market research to your advantage, here’s a quick list of what it can help with:

  • Providing an accurate record of your competitors (often we think we know who we’re competing against, but in reality, we have no idea)
  • Discovering what you’re already doing that sets you apart from the rest. This gives you a better idea of what your competitive edge is.
  • Understanding which of your products and services your clients enjoy and whether they’re likely to recommend your brand to people they know (which as we’ve established is essential in the B2B industry).
  • Onthullende ontluikende markte om aan te tap
  • Bepaal gebiede wat verbeter moet word
  • Getting a feel for how well your target demographic knows your brand and whether there’s a demand for the products and services you’re offering.
  • Begrip waarom potensiële kliënte by u mededingers koop
  • Leer hoe u kliënte die eerste keer van u handelsnaam hoor.

Die meeste besighede wil marknavorsing gebruik om hul huidige diens te verbeter, dus stel vrae wat verskillende gebiede van u onderneming aanpak. Byvoorbeeld:

  • Hoe voel mense oor die koste van u produkte en dienste?
  • Hoe maklik is u as besigheid om met sake te doen?
  • Wat dink hulle oor die kwaliteit van u kliëntediens?
  • Is hulle tevrede met die faktuurmetodes wat u aanbied?

Jy kry die idee! Sodra u die antwoorde op hierdie vrae het, kan u die nodige verbeterings aanbring.

If you’re selling physical products, you’re probably aware that packaging trends in recent years have rapidly changed. Not only is packaging used to ensure your goods arrive in one piece, but they also add to the perceived value of your merchandise.

This has worked wonders in the B2C market, and it’s gradually seeping its way into B2B branding. In our opinion, B2B companies can certainly learn a thing or two from B2C businesses in this area.

Ja, ons weet dat B2B-bemarkers hul energie op die volgende gebiede moet fokus:

  • Kommunikasie van die tegniese punte van u produkte en dienste
  • Die opbou van 'n reputasie as kundige in die bedryf
  • Koesterende verhoudings

U kan egter al die bogenoemde verbeter as u 'n bietjie tyd, moeite en geld in premium verpakking belê. Dink aan hoe u die handelsmerkbewustheid met u bokse kan verhoog, dws hoe kan u voortbou op die verbinding wat u reeds met die koper het?

wat is B2B

B2B Bemarking benodig persoonlike besigheidsverhoudinge

As we’ve briefly touched on, B2B sales thrive on personal business relationships. If you’re unsure how you and your team can develop and nurture said relationships, here’s some sage advice:

  • Maak seker dat u kliëntediens en verkopers toeganklik, vriendelik en toeganklik is vir kliënte om mee te praat.
  • Maak seker dat tegniese en verkoopsverteenwoordigers beskikbaar is en bereid is om kliënte te besoek as dit probleme ondervind.
  • Probeer om die verhouding te bestuur, sodat u span en u kliënte op voornaamvoorwaardes is - dit werk wonderlik om 'n beter verhouding te skep.
  • Verpersoonlik al u e-posbemarkingsveldtogte

Terwyl u besigheid groei, moet u bereid wees om in klante-ondersteuning te belê. Verskaf voldoende opleiding en sorg dat hulle weet hoe om komplekse en lastige scenario's te hanteer. Dit verhoog die waarskynlikheid dat die kliënt 'n aangename ervaring met u handelsmerk het - selfs te midde van die tenser situasies!

You should also try to set aside some of your budget to invest in ‘corporate entertaining.’ Whether its attending a football match or going out for lunch, you can build strong relationships with prospects by showing generosity and getting to know them on a personal level.

Kry die regte gesindheid

Oor die algemeen is die beste verkopers om die regte redes onvergeetlik. Hulle moet nooit as aggressief of opdringerig beskou word nie; dit is 'n onfeilbare manier om vertroue met vooruitsigte te verbreek. In plaas daarvan moet verkopers hard werk om 'n werklike verbinding met die koper te bou.

This means forming an authentic relationship with potential customers. For example, salespeople should remember small facts about the prospect and bring them up in the future. Perhaps if the potential customer said they were doing something interesting at the weekend, you could write it down? Then when you next e-mail them or speak on the phone you can mention it- this shows you’ve listened and cared about what they’ve had to say, and client’s love that!

Videobemarking in B2B-markte

Deesdae is video 'n integrale deel van u strategie vir die bemarking van inhoud. Al hoe meer organisasies het die waarde van video-bemarking besef en het op hul kop gespring.

So, if you’re not already, it’s essential you add video to your arsenal of marketing methods. Otherwise, you’ll get lost in the crowd. On average, companies post between ten and 49 videos per month- in light of that, why not challenge yourself to create and publish one video a month to start with? For marketers unfamiliar with video marketing this seems like a realistic and manageable goal.

Top Wenk: You don’t have to go to the trouble and expense of crafting something with a high production value. Instead, you just need footage that captures the attention and imagination of your target market. A decent smartphone and a small tripod is all the equipment you need to do the job justice!

If you’re unsure how to utilize video marketing to promote your B2B-based business, here are a few surefire tips:

Plaas op weeksdae

If you’ve created a video, we thoroughly suggest publishing it on a weekday. Surprisingly, B2B audiences are far more likely to digest video content during the week than they are on the weekend.

This is probably because people making purchasing decisions would classify watching your videos as ‘work’ and want to make their weekends a work-free zone- after all, we all need to switch off once in a while!

In werklikheid kom gemiddeld slegs 7% van die kyke wat op B2B-video's opgehoop is, op Sondae voor. Terwyl ongeveer 18% van die kyke op Dinsdag, Woensdag of Donderdag plaasvind, plaas dit dus altyd video's een of ander tyd tussen Maandag en Donderdag om maksimum blootstelling en betrokkenheid te geniet.

It’s incredibly common for business owners to create and publish videos about their products. This constitutes as much as 63% of the videos produced in the B2B industry.

Video content is terrific for enabling customers to get a better idea of the products and services you offer. When you show your goods in action, people get a clearer picture of how what you’re selling could make their lives easier.

This doesn’t mean to say demos and explainer videos aren’t important- because they are.

As u byvoorbeeld probeer om 'n produk te bemark wat vereis dat die gebruiker iets moet doen om dit te laat werk, is 'n video wat die proses verduidelik, baie nuttig. Dit kan verwarring en die frustrasie van die klante bestry.

wat is B2B

Hou video's kort en snaaks

If you’re going to start filming videos, make them short and snappy. People surfing the internet and scrolling through social media have tiny attention spans so short videos are preferable for retaining your audiences engagement.

Dit beteken om soveel in te kondenseerformation as moontlik om die inhoud bondig en maklik om te verstaan ​​te maak. Interessant genoeg is ongeveer 75% van B2B-video's minder as twee minute lank. So, volg die skare en sny jou draaiboek af!

Top Wenk: If everything you have to say won’t fit into a shorter length video, consider diviom u inhoud in 'n reeks te deel, dan kan u dit oor 'n paar weke publiseer.

Ander B2B-bemarkingswenke

Benewens videobemarking, is daar 'n paar verskillende tegnieke wat u moontlik wil oorweeg:

1. Hou u bemarkingspogings konsekwent 

It’s essential you keep plugging away at your marketing strategy until you find a winning formula- this is especially true if you’re a startup or a newer company. It’s essential you get your brand out there and generate interest.

It can sometimes take a while to enjoy the results you’re after, but don’t be disheartened- just keep going!

wat is B2B

2. U bemarkings- en verkoopsdepartemente moet met mekaar praat

If you’re a more significant business, there’s a good chance you’ll have a separate sales and marketing department. However, it’s essential the communication between these experts is top-notch.

These two areas will overlap with one another, so ensure you’re using your resources wisely and that they’re implementing strategies that complement one another.

As we’ve previously alluded to, the challenge for B2B companies is to understand the needs of your customers. Once you’ve achieved this, you can craft a sales and marketing strategy that’s far more effective. It’s not enough just to launch generic advertisements to raise awareness.

3. Identifiseer u winsgewendste klante 

If you’re not already, you need to analyze the value of each of your customers. Just because you’re serving a big brand doesn’t necessarily make them the most profitable. However, it does mean they have the potential to be- because often they have more capital at their disposal.

Soms vra u grootste kliënte egter massiewe afslag vir hul herhalende besigheid. Dit kan soms die bedrag wat u by hierdie groter firmas verdien, skeefloop.

More often than not, you’ll have plenty of consumers make small one-off purchases. You should use this as an opportunity to get your foot in the door and to build a relationship. Who knows, maybe one day they’ll buy something more substantial from you?

However, this doesn’t mean to say you need to waste the majority of your energy and resources on these kinds of clients, but they certainly shouldn’t be neglected either.

What you’ll often find is that the medium-sized businesses are actually your best customers. They’re usually in the process of scaling their business which means they’re willing to spend more on products and services that enable them to do that.

Dit is gewoonlik hier waar u fokus moet lê. Identifiseer dus die belangrikste besluitnemers in hierdie organisasies en begin met hulle saamwerk!

4. Meet u ROI

More and more B2B businesses are increasing their online marketing budgets. Like we’ve already said, executives are scrutinized over how they spend their money- so digital marketing is now a popular choice.

Namely because marketers can measure its success, review the analytics and then optimize and refine their strategy. When done correctly, they’ll continually reduce the amount of money spent on lead generation.

wat is B2B

5. As u twyfel - herbegin

As alles anders misluk, kan u vind dat u u handelsmerk heeltemal moet herposisioneer. Dit kan beteken dat u 'n nuwe webwerf herlaai, u e-posbemarkingsveldtogte verfris en herbesoek hoe u uself op u sosiale mediakanale uitbeeld. 'N Herlewing van handelsmerke kan wondere verrig om sake te doen en u reputasie van u onderneming te verbeter.

Harde Gedagtes

Ons hoop dat hierdie bron u 'n beter idee gegee het van wat B2B behels! Het u ervaring in die B2B-industrie? As dit so is, kan u gerus u gedagtes in die kommentaarkassie hieronder publiseer. Ons hou daarvan om insigte van ons lesers te kry. Praat gou weer!

Rosie Greaves

Rosie Greaves is 'n professionele inhoudstrateeg wat spesialiseer in alles wat digitale bemarking, B2B en leefstyl betref. Sy het meer as drie jaar ondervinding om inhoud van hoë gehalte te skep. Kyk na haar webwerf Blog met Rosie vir meer informatioon.