You’ve gone trough the trouble of setting up your first online eCommerce business, and things are feeling pretty good, right? Well, they only feel good when you’re making actual progress, or in other words – when you’re making sales, and reaching new heights for customers.
Your web design, in many cases, is the determining factor for a lot of customers – whether to buy from you or not. A broken web page will usually scare people off, the credibility and trust disappears and people are worried that you might process the orders with the same types of faults as your designed pages.
I had to find my own writing voice, nobody else volunteered to do it for me. I’ve built several online communities, blogs and web pages in the past to know how a different medium requires a different voice, but in the end it comes down to being able to take that voice and apply it to everything you write. Continue reading
I recently spoke to Carl Thompson from pincollarshirts.co.uk. Carl quit his day job and was able to replace his income with sales from his online store. Carl’s store sells a particular niche of men’s dress shirts that have a pin connecting the collar where a tie would normally go. Click here to listen to Carl’s journey. Continue reading
SEO, we just can’t stop talking about it, I know. But the truth is that all this talk, and all those dozens of lists with rules can be sometimes overwhelming, especially to SEO and ecommerce newbies. So, I would take small steps and, to begin with, focus on a couple of essential rules before digging into other great resources. Yes, I discovered that some are more important than others (blame it on experience). I pay more attention to these 5 SEO rules for ecommerce in 2014, which should help you increase organic traffic to your online shop. Here they are: