If you invest time, money and effort into your e-commerce store, then you want to optimise your return on investment by increasing engagement. To do this, you need to make sure that you engage visitors of your website and customers with your brand and with your product or service. There are several ways you can do this, and they can all produce impressive results if you take the time to carry out the processes efficiently.
The best website is a secure website. To be sure, securing a website does require a bit of effort, but failing to secure your website properly can lead to so many problems, it’s actually crazy not to put in the effort.
Having said that, it really doesn’t do a lot of good to just wake up one morning and declaring “Today I am going to secure my website!”, because you need to have a proper plan before you start tinkering with the system.
As you set about doing business on the Web, you’re going to encounter three specific types of people:
• Those who want to buy from you
• Those who want to steal from you
• Those who want to steal from those who buy from you
The paradox that every website owner faces is that you want to welcome the first type of person with open arms, but the others you’ll want to try to shut out. In a traditional offline store, it’s usually easy to sense where trouble is going to come from. Doing business online, however, means you lose that all important intuition.
If you’ve been contemplating running an e-commerce site for a while now, of if you’ve already gone ahead and taken the plunge, you ought to know that your content is by far the most important part of your site. Given this rather obvious fact, it’s surprising how many site owners are under-investing in their content.
With its vibrant still life backdrops, striking illustrated catalogue, and clean design throughout, the online shop for Odd Pears is well-crafted for grabbing your attention and leading you through its creatively patterned avenues from start to finish. We were keen to find out more about the inner workings of the site and the design considerations that went into creating an online platform that could actively drive sales and engage its customers.
Founder of Odd Pears, Brock Sykes was kind enough to answer a few questions we had about Odd Pears and talk us through the process of creating its website.