What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send.
After researching for more than two weeks, it's finally done! Here are the best 100 business blogs about ecommerce, SEO, conversions and marketing, and the most popular articles from each one. It's a comprehensive list of tremendous resources, so please make sure you bookmark it for later reference if you don't have 48h straight to binge it right now. Also, please consider to tweet or share it on Facebook if you think it's a valuable resource.
One of the most important trends in ecommerce is to empower the consumer more and more. Naturally, empowering people will win their loyalty and social media is the perfect venue for consumers to connect with vendors and complete transactions.
LemonStand has one of the best names in the ecommerce market, and the company also has the powerful platform to go with it. They have released various new updates, so we decided to give the platform a fresh new start from our initial review.
Why the uproar about content marketing? Hasn’t content always been center-stage?
The truth is, before there was anything else, there was content. In fact, content was the basis of what propelled the internet into the most important invention of modern technology.
So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you're at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None).
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
So, you’ve decided to start an online business. You’ve decided on idea for a product niche, you’ve done some research into the logistics of where you’ll source your products, you've found a logistics company like United Van Lines to transport your goods, you’ve done some market research into who the typical buyers are for your products, and you’ve looked at competitive options. With that, all the hard work is done right? Well it might not be. You still have to build your website.
There’s a lot of talk about Facebook and Twitter and quite a couple of other social media networks out there, but rarely we talk about Pinterest for ecommerce in the same sentence. And yet, if you think about it, a social platform filled to the brim with beautiful, eye-catching, good quality images might actually do the trick. There are more and more reasons that should convince you this one is a winner. You can see them with your own eyes. Below, I just want to share some useful info, and dispose of tips I came across recently. They should help you improve (or set up) a Pinterest marketing strategy: