There’s a much talked about Harvard Business School report these days that states plainly that increasing customer retention rates by 5% increases profits by 25%-95%. Now, something tells me that everyone wants to create a business that manages to grow a dedicated following. That’s why today I put together a collection of ecommerce customer acquisition resources that you might find useful. You can add this collection of ecommerce podcasts too. More steps in the right direction, so to say.
Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
There are tons of resources & tips out there to help you make the most of this pretty amazing ecommerce tool that is Shopify. And they are updated on a daily basis. I talked about this before. Maybe you remember this list of tips for ecommerce websites that I put together a few weeks ago. Today I'll go through some more resources. Small steps in search of more useful online guides and articles to help newbies, as well as the well-versed ecommercers. Check out today's harvest:
There are too many cool things happening in social media not to keep the conversation going. We talked some time ago about social media for ecommerce. Remember Topsy, Buzz Sumo, and Piktochart? Well, today, I'll add 10 more great tools to the previous list.
I bet I’m not the only one telling you that if you’d have to choose only one social media platform, then it should be LinkedIn. Not only is LinkedIn growing faster than most social networks out there, but it’s a hub for professionals who can become either future business partners or precious clients. You're dealing with active followers for the simple reason that they are productive and quite often successful professionals interested in both linkedin & ecommerce.
Strangely enough, it’s not only newbies who want to read a bit more about the #. It seems easy and obvious, but there are more unknowns and details than you might think behind this tiny symbol. I still hear people saying “What? It does that too? I had no idea.” or “You can actually find that?” and so on. It's basically a tool that helps you control (within limits) the constant flows of online information that somehow need to be harnessed by any innocent visitor.
I like podcasts for the simple reason that quite often I can relate much better to other people talking than just words on a page. I can hear their voice, and there is this spontaneity that is hard to find in written texts (not that they don't prepare in advance for the podcasts too).