Salesforce CRM Review: The Complete Guide for 2019

When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM.

Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of the most unbeatable tools on the market. Not only that, but Salesforce is incredibly easy to use too, with a speedy powerful, and easy-to-customize UI.

Many of the companies that turn to Salesforce for their marketing solutions use it because they've outgrown their more lightweight or simplistic CRM software. While there are plenty of alternative options out there, few offer the same comprehensive functionality that comes with Salesforce. After all, for years, the software has been one of the most reliable strategies for comprehensive customer management, sales, and marketing.

Continue reading Salesforce CRM Review: The Complete Guide for 2019

Marketo Review: Your Must-Have Marketing Solution (October 2019)

Converting customers is tough.

You need a lot more than just an awesome website and a great product.

With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market.

So, how do you show them how amazing you are?

Simple. Use a comprehensive marketing tool.

Marketo is more than just your answer to easy email marketing. It's a comprehensive solution designed to cover all the components of your consumer journey.

Continue reading Marketo Review: Your Must-Have Marketing Solution (October 2019)

SHOPPIES: Best Shops of The Week [March 15-21, 2015]

best online shops

Check out our new sister site: SHOPPIES, the ecommerce awards offered to the best up-and-coming online shops for excellence in user experience and web design.
This is the fourth installment of the end of the week roundup featuring the best shops, what platforms they’re using, the SHOPPIES grades (for UX, identity & content), and a short description. Hopefully this will inspire you to create your own online shop (or grow it if you already have one) and get your very own SHOPPIES award!

Continue reading SHOPPIES: Best Shops of The Week [March 15-21, 2015]

An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters.

But here's the deal.

You need an executive summary of everything you're about to do in order to convert your objectives into actual results. From the onset, you must put your thoughts on paper. It doesn't matter how smart you are. I'm pretty sure that Jeff Bezos of the retail giant, Amazon, sat down to sketch his master plan at some point during the initial stages.

What does this imply?

Continue reading An In-depth Guide on Creating an Ecommerce Business Plan in 2020

OptinMonster Black Friday / Cyber Monday – 35% OFF all plans

Admit it. It’s not surprising that 65% of businesses feel that traffic and lead generation is, by far, their biggest challenge when it comes to marketing. It’s not a walk in the park.

What makes it worse is the fact that even when you invest heavily in traffic generation, your visitors don’t automatically translate to leads. In essence, 96% of your site’s traffic is not ready to buy yet. That’s why we’ve grown fond of taking them through the corresponding lead generation systems.

Continue reading OptinMonster Black Friday / Cyber Monday – 35% OFF all plans

WordPress.com Review: For Hobbyist Bloggers and Those Who Want to Practice WordPress

WordPress.com comes up quite a bit considering WordPress is the most common website builder people use to run their websites. That said, there are some things that need to be cleared up before moving forward. The first part is that you have two options to choose from: WordPress.com and WordPress.org. This article is reviewing the WordPress.com website builder, but most people are going to want to know what makes these two systems different.

Continue reading WordPress.com Review: For Hobbyist Bloggers and Those Who Want to Practice WordPress

How to rescue a logo that has been saved as a bitmap

Every designer at some point will encounter the client who brings in a blurry, pixelated JPEG copy of their logo (the only copy they have) and requests for changes to the logo.

Redesigning the logo entirely from scratch is one option, but it can be hard work, as you'll have to figure out exactly how the original designer achieved the result. This isn't always so difficult with simple logos, but it's definitely an issue with logos that have non-standard fonts or very complex artifacts.

As a designer, you know that clients should always have a vector copy of their logo with transparency in the background, but clients don't know that. They also don't always know how terrible it looks when a logo is recycled for different purposes using anything other than the vector copy.

Continue reading How to rescue a logo that has been saved as a bitmap

Become an ecommerce expert

Enter your email to get the party started