I’ll be frank. A/B testing on eCommerce websites is overrated.
Unlike most ‘CROs’ preach, changing colors and tweaking fonts are only going to give you very marginal improvements in conversions and click-through rates. It takes quite a bit of trial and error to understand what creates a positive experience for users on eCommerce websites.
It takes even more effort to identify the standard elements on eCommerce sites and determining how they can be A/B tested to try and improve conversions.
You’re in for a treat today.
I’ve done all the work for you. I’ll show you 5 eCommerce A/B testing ideas that have the most potential to increase your conversion rates, and thereby your revenue.
By the end of this post, you’ll have a solid idea of what to A/B test on eCommerce sites, how to do it, and maybe even have enough ideas to offer this as a service to your eCommerce clients!
Continue reading Ecommerce A/B Testing: The Uber Actionable Step-by-Step Guide
You’ve probably noticed that credit cards are gaining ground, unless, of course, you’ve been on a mission to the moon during the last decade. Not only are they gaining ground, but they are essential in any ecommerce enterprise.
Now that we’ve settled this, it's good to also know that credit cards come in various colors, have several backgrounds, and each has its own special features. Some mightier than others, but all good for commerce. That's why you shouldn't miss to add “We Accept Credit Cards” sign from your online shop.
Continue reading We Accept Credit Cards: 16 Editable Vector Designs for Your Website (Free Download)
Link building today is a disaster.
It is being abused to the core, and bloggers are wary of random strangers asking for links. Although there are legitimate ways to build links, most of them are not scalable.
And with millions of blog posts being published every day, ‘content’ has become a buzzword, and it’s becoming increasingly difficult to be seen in all the noise.
With all that being said, links are still the most important ranking factor. When you have great content, wonderful user experience, and design, the only missing element is links.
Today, I’m going to blow the lid off some link building tactics that have worked very well for us. And yes- these aren’t new tactics. But I’m going to show you how you can scale these processes sky-high, and how you can build links in one of the toughest verticals out there- ecommerce.
Continue reading Ecommerce Link Building: 3 Super Scalable Ways to Build Links to Your Ecommerce Store
Experienced ecommerce pros know the deal.
There's no magic formula when it comes to marketing to customers.
It takes testing, making mistakes and learning what your specific customers want.
One of the best ways to find new customers and bring back the old ones is by retargeting. And the same idea of testing and making mistakes rings true for that.
Continue reading Here Are 5 Big Problems With Your Retargeting Efforts
Marketing tactics for ecommerce stores come in many forms, but none of them compare to the power of a quality referral program. We've done the research and spent several weeks testing out the best solutions. After testing, checking with users and establishing the best value, we've come to the decision that Ambassador is currently the best referral software for ecommerce. With its omnichannel capabilities, beautiful ecommerce integrations and numerous forms of referral programs, the Ambassador referral software beats out the rest of the competition with a strong lead. If you're interested in learning more about why Ambassador is so impressive, along with the other solutions you might be interested in, keep reading to learn more.
Continue reading Best Referral Software for Ecommerce
Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose. We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. This Instapage review outlines all of that.
Continue reading Instapage Review: Killer Ecommerce Landing Pages With Tons of Features
We thought it would be a good idea to compare everything there is to compare between Amazon and Alibaba and see how they stack up against each other – just to get an idea of which company is on a faster growth trajectory, and depict this in a very well detailed infographic.
Continue reading Who is Winning the eCommerce War- Amazon or Alibaba
The time has come.
You've done the product development, built your ecommerce site, worked on marketing and acquired your first customer.
Now it's the moment of truth: Fulfilling the order.
Order fulfillment doesn't come into play during the sales process, but it's arguably one of the most important aspects of maintaining loyal customers. Because if an order ships late or you don't communicate well with the customer, they're probably not coming back.
Continue reading Choosing Between Self-fulfillment, 3rd-party Logistics and Dropshipping