If you run an online store using BigCommerce, you will know that it is a great platform to get a pretty store up and running in no time. BigCommerce has solid built in marketing features, and you also probably have a great marketing plan in place, but there are also a lot of BigCommerce marketing apps and extensions available that make the process a lot easier and more streamlined. Here are my favorite apps to supercharge your marketing (in no particular order).
The Cart Closer
The Cart Closer is a brilliant app that addresses a huge problem that most ecommerce stores face: cart abandonment. If a customer is about to leave your shopping cart page, this app will display a little message with an offer for a freebie or discount to save the sale. The best part? Their pricing! They charge 5% of each sale, so there is no upfront cost to you unless you make a sale.
Retail Tower is a powerful app that lets you upload your product feed to multiple shopping comparison engines all from one interface. When you are advertising and promoting yourself, you want to be as diverse as possible with your sales channels – and Retail Tower does a fine job of making that process easier and simpler.
Referral Candy uses email marketing to turn your existing customers into brand ambassadors. Whenever somebody places an order with you, they get an email with a special code that they can share with their friends – their friends receive a discount, and the customer gets a referral bonus – so everyone wins! This is a great way to instill trust in your potential customers since a referral is a strong way of building trust.
Klaviyo is supercharged email marketing for ecommerce. Instead of sending all of your customers the same boring newsletter, Klaviyo lets you target your customers by behaviour patterns – what they ordered, how much they spent, how many times they ordered(and a lot more) and send each of those groups targeted emails. The more targeted you can be with your communication, the better you will do.
Sellbrite is a multi-channel listing software that synchronizes your inventory across different sales channels like Amazon, eBay, and your own store. You can upload inventory, manage, and every time you make a sale on one channel, your inventory is update across all of your channels so there is no confusion. Sellbrite is always adding new features, so they are something exciting.
Zopim is a live chat software that integrates effortlessly into your store. You can then talk to customers and help them out as they are browsing and in the sales process. Live chat is a great way to alleviate customer tensions, and orders after live chat are significantly larger than regular orders. Zopim is free for up to one user, and they have reasonable payment plans upwards.
InStockAlerts is an app coming soon to the BigCommerce app store which lets your customers receive notifications for when out of stock products are available again. Now, when a customer likes a product but you don’t have it available, you can let them know when it is – saving the sale. To install InStockAlerts, go to their Bigcommerce app store page here
Webtise Category and Product Filter
Webtise adds a much needed feature to your BigCommerce store – the ability to filter products by certain criteria! This is especially useful if you sell lots of similar products that have only slight differences – like eyeglasses. You can use Webtise to let your customers filter by size, color, shape, material, and so on. Otherwise, who is going to scroll through a thousand frames?
JustUno is a great way to build your email list and social following. After you install it, JustUno will show a little popup on the side of your website. When a customer clicks it, they will receive an offer to get a discount or freebie – if they share your site on their social channels or give you their email address. Neat, right?
These are some of my favorite apps to really ramp up your sales and marketing. Do you have any favorites? Share with us in the comments!
Shabbir Nooruddin is an ecommerce entrepreneur and blogger at Bootstrapping Ecommerce, where he helps people build online businesses on tight budgets and tight schedules. Follow him on Twitter @BootstrapEcom