BigCommerce, a close rival to our top ecommerce website builders, has three price plans ranging from $29 to $299 per month when billed annually, plus a custom-priced Performance plan for large global businesses. It also has a 15-day free trial so you can try it totally risk-free. I'd recommend the Core plan for most new sellers, or the Growth plan if you want the best overall value for money.
I'll be exploring exactly how much BigCommerce costs, explaining each plan in detail and revealing the extra costs you should be aware of.
Core ($29 per month when billed annually): for new online stores
Growth ($79 per month when billed annually): for small, growing online stores
Scale ($299 per month when billed annually): for large online stores
Performance (Custom pricing, starting at $1,499 per month billed annually): for huge global businesses
How Much Does BigCommerce Cost?
BigCommerce has four pricing plans: Core, Growth, Scale, and Performance. If you're more familiar with the old names, those plans were called Standard, Plus, Pro, and Enterprise until the platform renamed everything on June 1, 2026. The first three plans have fixed monthly prices, while Performance is priced on consultation.
You can choose to be billed monthly or annually, with a 25% saving when you pay yearly. That brings the effective cost down to between $29 and $299 per month. A fully functional 15-day free trial is available on all plans, and you don't need to hand over a credit card to start.
Every plan includes unlimited products, file storage, and bandwidth, along with unlimited staff accounts. There are no transaction fees on any plan, and you get real-time shipping quotes, a responsive storefront, single-page checkout, and 24/7 live customer support.
Here's an overview of the key variations between the plans:
| Feature | Core | Growth | Scale | Performance |
|---|---|---|---|---|
| Monthly price (billed monthly) | $39 | $105 | $399 | Custom |
| Monthly price (billed annually) | $29 | $79 | $299 | Custom (starting at $1,499) |
| Credit card processing fees | From 2.59% + 49 cents | Lower than Core | Lower than Growth | Custom rates |
| Open Payment Provider fee | 2.0% | 1.0% | 0.6% | 0% under contract |
| Inventory locations | 4 | 5 | 8 | Custom |
| Storefronts included | 1 | 1 | 1 | Contact sales |
| Additional storefronts (add-on) | $30 per month, up to 3 | $50 per month, up to 5 | $100 per month, up to 8 | Contact sales |
Core Plan: $29 per month when billed annually, for New Online Stores
Price per month when billed annually: $29 per month. Price per month when billed monthly: $39 per month. Annual revenue cap: $30,000 trailing twelve month inclusive GMV.
The Core plan includes every feature from the all-plans list, plus:
- Unlimited products, file storage and bandwidth: sell as many products as you want, without worrying about your store exceeding its limits.
- No transaction fees: save money by only paying processing fees.
- Four inventory locations: ship orders from multiple warehouses.
- One storefront included: additional storefronts are available for $30 per month each, up to three.
- Real-time shipping quotes: offer the lowest shipping price possible to your customers.
- Responsive storefront: looks great on both mobile and desktop.
- Single-page checkout: ensure the checkout process is quick and smooth. The smoother it is, the more sales you make.
- 24/7 live customer support: expert help to answer any technical or business questions.
Who Do I Recommend the Core Plan For?
BigCommerce's Core plan is a great option for brand new or small businesses.
While it doesn't come with the frills of the more advanced plans, it provides you with the foundations needed to maintain an online store, all for a relatively low cost. If you're just starting out and your sales are well under $30,000 a year, it's a sensible entry point.
Growth Plan: $79 per month when billed annually, for Small, Growing Online Stores
Price per month when billed annually: $79 per month. Price per month when billed monthly: $105 per month. Annual revenue cap: $100,000 trailing twelve month GMV.
The Growth plan gives you everything from the Core plan, plus some extra tools to help you increase customer conversions. These include:
- Abandoned cart saver: use automated emails to win back customers who abandoned their carts at checkout.
- Persistent cart: save customers' shopping carts to their account so they can carry on shopping even if they switch devices.
- Stored credit cards: help your customers checkout faster by allowing them to safely store their card details.
- Customer groups: reward frequent shoppers via loyalty programs or set up dedicated pricing for different customer segments.
- Five inventory locations: increases the order fulfillment locations available with the Core plan by one.
- One storefront included: additional storefronts are available for $50 per month each, up to five.
Who Do I Recommend the Growth Plan For?
This plan is for growing ecommerce businesses looking to improve customer experience and boost sales. The abandoned cart saver is the real star of the show.
I'd recommend this plan to all those who are comfortable with the additional $50 per month, as these more advanced sales features give you much better value for money than you get on the Core plan.
Scale Plan: $299 per month when billed annually, for Large Online Stores
Price per month when billed annually: $299 per month. Price per month when billed monthly: $399 per month. GMV cap: $33,333 inclusive GMV per month, then 0.9% on GMV above that.
This plan takes everything from both the Core and Growth plans, and piles on even more features with a focus on taking your business to the next level.
You unlock:
- Google customer reviews: a tool that lets you collect customer feedback and product ratings.
- Product filtering: help customers quickly find the products they're looking for using filters such as size, color, or brand.
- Custom product filtering: use custom product fields as filters in faceted search, which helps customers narrow down their options.
- Eight inventory locations: increases the order fulfillment locations available with the Growth plan by three.
- One storefront included: additional storefronts are available for $100 per month each, up to eight.
Who Do I Recommend the Scale Plan For?
With more inventory locations and the ability to add up to eight additional storefronts, the Scale plan is suited to small-to-medium sized businesses that manage multiple brands and work across several regions.
On top of this, BigCommerce's Scale plan has a few other handy (but by no means necessary) features aimed towards boosting customer experience, like faceted search and Google customer reviews. If your store is serious about scaling and you're already pushing past the Growth plan's revenue threshold, Scale makes sense.
Performance Plan: Custom Pricing, for Huge Global Businesses
Price: custom, starting at $1,499 per month billed annually. GMV cap: $250,000 inclusive GMV per month, then 0.6% above.
For the largest ecommerce stores, the Performance plan lets you max out on everything BigCommerce has to offer. In addition to the features on the other plans, you'll have access to:
- Price lists: display different prices to different customer groups, such as wholesale or retail pricing.
- Unlimited API calls: you can send an unlimited number of requests to your server.
- Dedicated customer success manager: get a personal point of contact for strategic guidance.
- Priority support: jump the queue when you need help fast.
- Custom inventory locations and storefronts: tailored to your exact requirements.
Who Do I Recommend the Performance Plan For?
The Performance plan won't be suitable for new or small businesses. But for large, complex businesses, it offers an impressive host of features like priority support, professional services, and personalized payment rates. If you're doing millions in revenue and need a partner-level relationship with your ecommerce platform, this is the plan to explore.
BigCommerce Automatic Upgrades
BigCommerce's pricing is unique because it makes you upgrade as you grow. When you hit a certain sales volume, BigCommerce will automatically move you onto a more advanced plan.
Here's a recap of the caps for each plan:
- Core plan: $30,000 in trailing twelve month sales
- Growth plan: $100,000 in trailing twelve month sales
- Scale plan: $33,333 per month in inclusive GMV (then 0.9% above)
- Performance plan: $250,000 per month in inclusive GMV (then 0.6% above)
To reiterate, you won't have a choice about whether or not to upgrade if you've reached the revenue threshold. You'll be able to pick which plan you want to start on, but if your sales volume exceeds the cap for that plan, BigCommerce will correct this.
But don't worry. Upgrades don't happen out of the blue. Dashboard notifications and emails are used to alert customers of any changes, and these happen once your trailing twelve month sales volume goes over your plan limit. BigCommerce looks at a rolling twelve months, not a tax or calendar year, so you'll have plenty of warning before your plan, and your bills, change. Your revenue is never limited, even if you go over the plan threshold.
Can You Downgrade Your BigCommerce Plan?
You might be worrying: what if my sales dip and I can no longer afford my BigCommerce plan? Do plan changes only work one way?
If your sales are dropping and the monthly fee is affecting your profit margins, don't worry: you can still switch back to a cheaper BigCommerce plan.
The important detail is that merchants are not automatically downgraded. If you want the cheaper plan and you're within the sales limit, you'll have to contact BigCommerce and request it yourself.
BigCommerce has explained that because a downgrade results in the loss of features, it wants the client to be the driving force for that action.
Top Tip: Downgrading your plan involves more effort than upgrading. Ensure you join on the correct plan by matching your expected revenue with the caps above.
Additional BigCommerce Fees
When you're signing up with a new builder, it's sensible to want to know about any extra or hidden costs that might crop up, either as you check out or further down the line.
We've put together a list of the main extra costs you might encounter when using BigCommerce:
#1. Domain Names
A domain name is like a store's street sign. It tells visitors who you are, and introduces what your website is about.
Buying a domain name from BigCommerce will cost you from about $12 for one year. To put this into context, Shopify's domains start around $15, while Wix includes a free domain for one year with any premium plan.
#2. Credit Card Rates
Whenever a shopper places an order on your store using a credit or debit card, you will have to pay a fee. This charge goes to the payment processor.
It's a fee that all merchants have to pay. That's how the world of ecommerce works.
BigCommerce's processing fees for debit and credit cards start at 2.59% plus 49 cents per transaction, which is pretty standard. The better your BigCommerce pricing plan, the lower your credit card fees.
A key thing to mention here is that, unlike a lot of ecommerce builders, BigCommerce doesn't charge any transaction fees. This means that processing fees are the only charge you need to worry about. Simple.
There is one additional fee to be aware of, though. BigCommerce introduced an Open Payment Provider fee on June 1, 2026. It applies to GMV from orders that are not settled through an embedded payment provider. The rate varies by plan: Core pays 2.0%, Growth 1.0%, Scale 0.6%, and Performance pays 0% under contract. The good news? Most popular payment gateways, including Stripe, PayPal Braintree, PayPal Wallet, and BigCommerce Payments, are embedded and exempt from this fee.
Good To Know: A processing fee, also known as a credit card rate, is charged to the merchant with each transaction in order to process the credit card payment. A transaction fee, also known as commission, is an additional fee incurred for each transaction by the merchant, and paid to the builder. BigCommerce charges no transaction fees.
#3. Themes
BigCommerce has a small range of free website templates for you to choose from, but if you want to pick a premium theme, they range in price from roughly $150 to $300 as a one-time payment. You can then use that theme for as long as you like.
Why choose a premium theme? Well, there's a larger selection of styles to choose from, and because of this it's less likely that a lot of other stores will have picked the same design.
#4. Apps
One of the reasons BigCommerce is such a powerful ecommerce builder is that most of its tools and features are built-in.
However, BigCommerce also has a native app store for any specific add-ons you require. It has a selection of free apps, as well as paid ones, which vary in price. Top paid apps typically range from $9.99 to $75 per month. Many apps also come with either a free trial or a free plan.
#5. BigCommerce Partners
If you want to hire professionals to work with you on your store's success, you can find a BigCommerce Partner to help you out.
BigCommerce has over 4,000 agency partners who specialize in everything from web design to marketing. This is totally optional, and prices vary depending on the agency.
Is BigCommerce Good Value for Money?
When we tested it out, we found the value for money on offer to be slightly below average because of its relatively high subscription prices. If you're on a budget, Wix and GoDaddy are both cheaper alternatives.
Here are BigCommerce's plan prices compared with the equivalent plans of our top website builders, when billed annually:
| Plan | BigCommerce | Shopify | Wix | Squarespace | GoDaddy |
|---|---|---|---|---|---|
| Entry | $29 | $29 | $29 | $23 | $20.99 |
| Mid | $79 | $79 | $36 | $28 | not offered |
| Top | $299 | $299 | $159 | $52 | not offered |
Most website builders' entry level paid plans start at a very similar price point to BigCommerce. The gap opens up on the advanced subscriptions, where BigCommerce runs well above Wix and Squarespace. It is worth being precise about who it does not run above, though: BigCommerce and Shopify charge exactly the same on all three self-serve tiers, $39, $105 and $399 billed monthly, or $29, $79 and $299 billed annually.
Deciding between BigCommerce and Shopify is a common deliberation, and price will not settle it. The plan structures mirror each other tier for tier and the prices match to the dollar, so the decision comes down to features rather than cost. Our testing found Shopify to offer more bang for your buck in terms of ecommerce features.
Out of BigCommerce's subscription options, I'd recommend the Growth Plan as the best value for money because you'll unlock new features necessary for growth, plus a huge increase on your annual revenue cap to support this climb.
BigCommerce offers a generous free trial of 15 days, much longer than the three days offered by Shopify. This said, other builders like Wix offer a completely free plan that you can use for as long as you want, though you can't sell anything on it.
Summary: Is BigCommerce Worth It?
Hopefully you now feel like an expert on BigCommerce's pricing, and have a good idea of which plan is best for you.
If you're still unsure, here's a quick recap of each BigCommerce plan, and what each is best for:
BigCommerce Pricing:
- Core plan: $39 per month, or $29 per month when paid annually. Best for new or small online stores looking for all the basic features.
- Growth plan: $105 per month, or $79 per month when paid annually. Best for growing stores that want to boost conversions and improve their marketing.
- Scale plan: $399 per month, or $299 per month when paid annually. Best for large online stores that need scalable features to support their continued growth.
- Performance plan: custom pricing, starting at $1,499 per month billed annually. Best for fully established stores that need an extra level of sophistication in their features and support.
I'd recommend the Core plan for most new sellers. However, my favorite is the Growth plan, because it comes with abandoned cart recovery, a must for any serious online store.
The Scale plan is a great choice for larger stores searching for new ways to keep scaling up their business, while the Performance plan is reserved for big sellers with big budgets and big teams to manage.
When choosing BigCommerce, there are a few extra costs to bear in mind: domain names, themes, credit card processing rates, and the Open Payment Provider fee are the main ones to factor into your budget. Always confirm the latest pricing on BigCommerce's site before you sign up.
It's always best to try before you buy, so I highly recommend jumping on BigCommerce's 15-day free trial.
We operate 7 stores and each costs $200 per month = $1400USD per month ?