Category: Articles

Social media has come a long way since Six Degrees, the first social platform.

Before 2005, Facebook and LinkedIn were all the rage.

Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.

Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.

Continue reading “15 Kickass Tools for Social Media Marketing Automation in 2024”

If you're an online business owner, you’re likely to have heard of the payment platform Stripe.com. It's used by thousands of eCommerce retailers to process payments and is one of the most popular eCommerce tools for merchants worldwide. 

But, what you may not know is that in October 2020, Stripe launched Stripe Climate. With a few simple clicks, this empowers businesses to divert a small portion of their earnings to help grow carbon removal technologies. While these technologies are still developing, you could be part of a group of small and growing businesses that want to change how carbon removal operates. 

Given Stripe Climate is less than a year old at the time of writing, we’re giving you all the information that's currently available to help you familiarize yourself with Stripe's climate initiative.

Continue reading “Stripe Climate: Are You Ready to Sign Up?”

Semrush recently monitored their database of 20 billion queries to identify which keywords face the lowest amount of competition in the Google search engine.

The idea behind this was so that they could identify which phrases are currently being underutilized, to help companies find some gems when building out their keyword research.

Additional to this they also looked at the flipside of high competition keywords. To see how people were behaving on search engines and what the common phrases were.

Continue reading “Google Keywords with Highest and Lowest Competition for Ecommerce”

With Shopify powering over 500,000 businesses across 175 countries, it's safe to say that lots of merchants rely on this eCommerce platform to establish their online presence. Of course, branding is an essential aspect of that.

While Shopify only comes with nine basic themes (each of which comes with its own templates), hundreds of premium themes are available. On top of that, users have access to an active community that's brimming with other design-minded online store owners. All things considering, there are plenty of resources available to help you bring your dream eCommerce store to life.

Continue reading “20+ Best Shopify Website Design Examples for Inspiration in 2024”

WooCommerce is one of the better-known tools for eCommerce sales in the world today. Designed to plug naturally into the world’s favorite CMS, WordPress, WooCommerce simplifies the act of building your own sales platform from scratch. However, because it’s an open-source solution, WooCommerce does come with a few extra challenges to consider.

If you’re going to access opensource technology like WooCommerce, you also need a hosting provider. This is something you might have encountered before if you’re familiar with open-source software. However, if you’re new to designing your website, it can be challenging to sort through all the available options for hosting, and ensure you’re making the right choice.

Continue reading “Best Managed WooCommerce Hosting for 2023”

Web design trends are forever coming and going. But one thing remains true: The design of your website and online store is crucial for attracting customers and growing your business. 

Needless to say, your store's design contributes to its usability, functionality and communicates what your brand's all about.

When picking your online store's theme, the sheer array of choices can be overwhelming. To help narrow down your options, it's worth considering how long a theme may remain ‘trendy.' The bolder the aesthetic, the more likely the design will go out of fashion in a few years.

Continue reading “Vendy Shopify Theme Review: Is This The Right Theme for You?”

Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails.

But where should you start? 

If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.

Let's explore this in more detail…

Continue reading “A Comprehensive Fooevents Review”