Want to know something that's costing you visitors, money and time, but is easily preventable?
It's the myths your marketing team (and maybe even people higher up the chain of command) have gobbled up about site design and the user experience, believing them simply because somebody with a little bit of fame said them, and everybody just went “Yeah, that sounds about right!”
Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies.
Continue reading “$2,000 Ecommerce Marketing and Technology Science Scholarship”
What are some of your main goals as an ecommerce professional?
Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?
All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.
Continue reading “Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison”
Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized.
The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish.
In this Woo Reviews (by Wiremo) review, we're going to cover a plugin that hopefully mitigates all of your problems with reviews. It's a plugin that improves WooCommerce reviews, so those of you who utilize WordPress and WooCommerce for your online store will have a wonderful solution for customer reviews.
But wait:
Although the primary plugin covered today works with WooCommerce, Wiremo also supports integrations with the following systems:
Popups and promotional banners are only useful if they're targeted to the customer seeing them.
Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.
It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.
Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.
Continue reading “Picreel Review: Simple Exit Intent Offers That Don't Burn You Out”
Online forms are one of the most tricky areas of website development to get right, especially with so many things that can go wrong. The changing nature of how people access online content also has had an impact on a technology that was developed years before people expected to be able to with a phone what they normally would only do with a computer. It's a technology which has undergone very little evolution.
Continue reading “Mastering the Quest for Smarter Web Forms: Your Ultimate 2023 Guide”
If you're looking for a featured photo to match that perfect blog post, the process often takes much longer than you would expect.
Most bloggers have no interest, or money, to pay for stock photos, and most of the time you can find royalty-free images that don't require attribution.
Even after all these years, when the differences between operating systems has become increasingly blurred, the majority of designers are heavily entrenched in the Mac camp. Many of them will never leave it because they've fallen head over heels in love with the brand.
Continue reading “Mastering Linux as a Designer's Best Friend in 2023”
