What's one of the main problems with selling on places like eBay, Amazon, and even Etsy?
Think about how you set up your Amazon store and the way you interact with your customers after a sale.
Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
The main problem is that selling on Amazon builds up loyalty for Amazon. Not your business.
Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program.
The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way.
The same goes for points systems, where the users see the points as a way to get discounts in the future. Not only do they like your company more, but it's a surefire way to get them coming back to your own website.
Today, we're going to talk about how you can boost your ecommerce store's revenue using effective customer loyalty programs.
We'll explore real-world loyalty strategies and look at how they are implemented by big companies. We'll even take an actionable peek into how you can implement these strategies for your own online stores.
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