OK, we can agree that there is fierce competition in the e-commerce world AND it's happening on a global scale. But this infographic from Marketing Profs puts together a ton of data. It's always good to see the whole picture. Get ready for lots of numbers and click here to see the full image.
We've talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace. Today I've picked 3 best practices (out of a rather impressive collection) about how to set your prices.
Everybody's talking about social commerce these days, which was a popular topic last week too, but there are a few other ecomm experiments and brands that have hit the headlines. Let's browse through:
There are a lot of tips and tricks out there on how to turn your online shop to a sales machine, but today I'll focus on ecommerce user experience features that are an absolute must-have. No excuses!
Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?
There's no denying that the Twitter's “buy” button has been the most talked about topic this past week. But we managed to stumble upon other interesting issues, (almost) as varied as last week. Let's browse through:
You've gone trough the trouble of setting up your first online eCommerce business, and things are feeling pretty good, right? Well, they only feel good when you're making actual progress, or in other words – when you're making sales, and reaching new heights for customers.
Jigoshop is an open-source and user-friendly WordPress e-commerce plug-in developed by highly-experienced folks at Jigowatt, a UK based company. The first public beta version of this feature-packed plug-in was released on 31 May 2011. Since then, it has been updated many times with the recently released version Jigoshop 1.11.4.