I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”
SEO, we just can’t stop talking about it, I know. But the truth is that all this talk, and all those dozens of lists with rules can be sometimes overwhelming, especially to SEO and ecommerce newbies. So, I would take small steps and, to begin with, focus on a couple of essential rules before digging into other great resources. Yes, I discovered that some are more important than others (blame it on experience). I pay more attention to these 5 SEO rules for ecommerce in 2014, which should help you increase organic traffic to your online shop. Here they are:
How would you like to know if a niche is profitable before you add a single product to your store? This week I'm going to show you 3 ways to validate your niche for less than $100. These are techniques that I've used personally or that successful ecommerce entrepreneurs have taught me.
Every week I'm going through so many articles on ecommerce, so I thought I should share some of the most interesting titles with you. On a weekly basis. Here it is, our first round-up. In no particular order:
One of the questions often asked by new online store owners is, how can I get my store up and running without spending a huge amount of money on it. Even though you are very interested in starting your own store, you simply might not have the funds that some huge corporations have. In this roundup, I will look at different ways of creating a shop identity without having to spend the equivalent of a Hollywood movie budget.
There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.
Throughout the ecommerce solutions reviews one area I paid special attention to was the quality of the templates offered by the different ecommerce platforms. Everyone knows there is nothing as important as having an online store with a great eye catching theme. In the past few years there has been a transition from using simple themes to having high quality storefronts. One way in which this has been achieved is through the use of CSS Transitions. Here are four examples of companies who I feel have beautifully integrated transitions into their design.
Building an ecommerce store may have fewer overheads than when you opt for a bricks and mortar store with a physical presence, but it does not make it a whole lot easier to be honest. With the necessity to get your brand or niche product known and visible to a global audience you have to be patient, but most importantly you need to be resourceful. To build up a catalog of repeat and loyal customers will take time, most especially when you are essentially an unknown entity; but there are ways to build confidence that won’t cost you a fortune and that will see your conversion rate begin to rise. Read on!