I bet I’m not the only one telling you that if you’d have to choose only one social media platform, then it should be LinkedIn. Not only is LinkedIn growing faster than most social networks out there, but it’s a hub for professionals who can become either future business partners or precious clients. You're dealing with active followers for the simple reason that they are productive and quite often successful professionals interested in both linkedin & ecommerce.
Before reading the rest of the post you might want to open this other article with 293 tips for ecommerce websites in a separate tab, or bookmark it for later.
OK, so, today I have 5 tips on how to make the most of it and improve your presence on this platform. Also, feel free to share your own tips in the comments section.
1. Share content & industry insights
Yours, preferably. Update and share content, and you'll soon discover that this platform is a great source of rather skilled visitors. Always remember that LinkedIn accepts and encourages an impressive range of media content. Share to promote your products, but also to let others see how amazing you really are. Studies show that when it comes to direct traffic to your main website, LinkedIn is a top social referral source. You're in a place where 6 out of 10 users want to see industry insights and an impressive majority wants to read company news (new products, services, etc.). So, don't be shy, share your expertise.
2. Schedule your posts wisely
It's common sense to post content and start conversations when there are more users around. Since this is a professional hub, even LinkedIn suggests you post material in the mornings or during midday, Monday to Friday. Weekends are for other social media platforms, LinkedIn has ‘working hours', when you'll get the maximum reach. Of course, you'll be busy during those hours with more important things, that's why it's best to curate your content during those lazy evenings, and just schedule it on any of the many social media tools we've talked about before.
3. Keep and eye on your stats and optimize accordingly
Those engagement percentages and numbers are meant to help you market effectively. Just in case you did not know, if you have a company page, as admin, you can access analytics provided by LinkedIn. You'll find general information about those visiting your profile: demographics, locations, industry and much more (number of interactions, clicks, etc.). Next step? Use this information to improve or change the content you share, or the hours you share that content, or the target audience, and so on.
4. Post (almost) every working day
Post often, but not more than once per working day. Allow the information to sink in, don't exhaust your audience, make every interaction meaningful. You know the best times to post, you know the volume, you should be just fine. You can skip one or two updates in a whole month. In some cases, it might actually prove useful if you post more than one update/working day. But in the end it's about how much valuable content you have to share. Of course, nothing is set in stone, find your own rhythms and stick to them if they give results.
5. Use images
I'm not gonna tell you again the one with one image is worth a thousand words (what do you know, I just did it again!), but it's true. Visual content is valuable on LinkedIn too. Start with that smart looking head shot, if we're talking about your personal page, and move on to spotless high resolution business logos if we're talking about your company's account. Most updates and information should come with an illustrative (ha!) image by their side.