Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase.
Researchers suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Continue reading “Impulse Ecommerce: Applying Real World Principles Online”
If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Continue reading “10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales”
Over 40 percent of all internet users have, at some point, purchased items via online platforms on their phones, tablets or computers.
You want in on the action, right? If you’ve turned to the Shopify ecommerce platform you are on the right track, because Shopify is known as one of the standout ecommerce platforms for getting your site up and running fast. If you want more info please read my full Shopify review.
Continue reading “Top 10 Most Important Things To Do After Installing Shopify in 2024”
Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.
Continue reading “Making The Most of Google Shopping Campaigns for Your Ecommerce Store”
On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.
Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?
Continue reading “Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners”
One of the most important trends in ecommerce is to empower the consumer more and more. Naturally, empowering people will win their loyalty and social media is the perfect venue for consumers to connect with vendors and complete transactions.
Continue reading “Top Tips on How to Benefit From Social Media”
So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you!
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
Continue reading “12 Ecommerce Sites with the Most Inspirational Checkouts”
