The infamous upsell: Some people cringe at the idea, bringing up images of used car salesmen, while others relish in its glory to reel in additional cash through their eCommerce sites.
If you run an eCommerce, take a look at your Shopping Cart and Checkout areas to see what your customers view right before they whip out their credit card and spend money on your site. Are there opportunities for them to purchase additional items? Do you at least try to ask people to share their purchases on social media sites? How about offering free shipping if they spend over a certain amount of money?
Continue reading 9 Online Shops That Up-Sell Perfectly During Checkout
On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.
Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?
Continue reading Remarketing & Retargeting – Best Practices for Ecommerce Site Owners
One of the most important trends in ecommerce is to empower the consumer more and more. Naturally, empowering people will win their loyalty and social media is the perfect venue for consumers to connect with vendors and complete transactions.
Continue reading Top Tips on How to Benefit From Social Media
Why the uproar about content marketing? Hasn’t content always been center-stage?
The truth is, before there was anything else, there was content. In fact, content was the basis of what propelled the internet into the most important invention of modern technology.
Continue reading 19 Explosive Content Marketing Tips for eCommerce Stores
So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you're at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None).
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
Continue reading 12 e-Commerce Sites with the Most Inspirational Checkouts
There’s a lot of talk about Facebook and Twitter and quite a couple of other social media networks out there, but rarely we talk about Pinterest for ecommerce in the same sentence. And yet, if you think about it, a social platform filled to the brim with beautiful, eye-catching, good quality images might actually do the trick. There are more and more reasons that should convince you this one is a winner. You can see them with your own eyes. Below, I just want to share some useful info, and dispose of tips I came across recently. They should help you improve (or set up) a Pinterest marketing strategy:
Continue reading How to Use Pinterest for Ecommerce
We've talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace. Today I've picked 3 best practices (out of a rather impressive collection) about how to set your prices.
Continue reading How to Choose The Right Price for Your Product (3 Best Practices)