I’ve spent years designing and optimising ecommerce stores. If there’s one thing I’ve learned, it’s this — the checkout experience makes or breaks your revenue.
You can have the best product in the world. But if your checkout sucks, you're losing money every day.
Here’s everything I’ve seen work (and fail), tested across multiple platforms, with real users and actual revenue on the line.
Continue reading “Ecommerce Checkout Best Practices: What Actually Gets People to Buy”
Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Continue reading “32 Tips for Maximizing Profit from Your Existing Customers”
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase.
Researchers suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Continue reading “Impulse Ecommerce: Applying Real World Principles Online”
If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Continue reading “10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales”
Over 40 percent of all internet users have, at some point, purchased items via online platforms on their phones, tablets or computers.
You want in on the action, right? If you’ve turned to the Shopify ecommerce platform you are on the right track, because Shopify is known as one of the standout ecommerce platforms for getting your site up and running fast. If you want more info please read my full Shopify review.
Continue reading “Top 10 Most Important Things To Do After Installing Shopify in 2024”
Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce”. As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new world of statistics, insights, and conversion optimization opportunities for ecommerce sellers.
Continue reading “Why and How to Use Enhanced Ecommerce Feature in Google Analytics”
Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.
Continue reading “Making The Most of Google Shopping Campaigns for Your Ecommerce Store”
On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.
Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?
Continue reading “Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners”
