Category: Ecommerce Selling Advice

Mobile Ecommerce: Website Design & Planning

EP Editorial Team
Ecommerce Selling Advice

Since continuous improvements of mobile phone and tablet technologies, the challenges facing the designer of an ecommerce website are ever-changing. While technological progress in this domain is popular with the consumer and constantly provides business-owners with new opportunities for reaching customers in ever more varied scenarios and locations, it most definitely creates some hassles for designers and developers. There are several basic principles that must be taken in consideration when designing for mobile, and in this article we will discuss and go through them.

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10 Ecommerce Mistakes that Drive Online Shoppers Crazy

EP Editorial Team
Ecommerce Selling Advice

While ecommerce is a highly profitable industry, it is not easy to sell products online. There is tremendous competition out there and your website must really be very good, in order to be successful.

The primary goal of your ecommerce website is to attract maximum number of customers and increase conversion rates, but this does not happen if your site is committing mistakes that are driving online shoppers crazy.

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The Best Exit-Intent Plugins for Ecommerce: 9 Bounce Exchange Alternatives

EP Editorial Team
Ecommerce Selling Advice

Bounce Exchange, a leading app on the exit-intent market, is an extremely expensive choice, prices starting at $3.995 (no joke!), a price tag which might be a little out of the budget of a business that’s just starting out, therefore I have compiled a list of the best 9 Bounce Exchange alternatives:

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Top 5 Principles for an Improved Checkout Design

EP Editorial Team
Ecommerce Selling Advice

We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is being put to use. Potential customers are looking for a quick and satisfying online experience which means you need to make sure that happens.

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32 Tips for Maximizing Profit from Your Existing Customers

EP Editorial Team
Ecommerce Selling Advice

Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.

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Impulse Ecommerce: Applying Real World Principles Online

Brenda Stokes Barron
Ecommerce Selling Advice

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase.

Researchers suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).

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How to Research Keywords for Your Online Shop with Market Samurai

EP Editorial Team
Ecommerce Selling Advice

The success of your online store depends on quality keyword research. Did you hear that? Have you ever worked on finding the perfect keywords for your ecommerce store? When people make a search through Google they are most likely to choose one of the first ten links on the first page (usually the first or the second!). Are all of your products ranking in the top ten?

After you get up and running with a nice ecommerce platform one of the next steps is strategizing your keyword approach, since it’s an essential part of your marketing strategy.

Several tools offer options for finding relevant and high ranking keywords to boost your SEO, but one of them stands out. It’s called Market Samurai.

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10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales

EP Editorial Team
Ecommerce Selling Advice

If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.

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