One of the questions often asked by new online store owners is, how can I get my store up and running without spending a huge amount of money on it. Even though you are very interested in starting your own store, you simply might not have the funds that some huge corporations have. In this roundup, I will look at different ways of creating a shop identity without having to spend the equivalent of a Hollywood movie budget.
There’s a much talked about Harvard Business School report these days that states plainly that increasing customer retention rates by 5% increases profits by 25%-95%. Now, something tells me that everyone wants to create a business that manages to grow a dedicated following. That’s why today I put together a collection of ecommerce customer acquisition resources that you might find useful. You can add this collection of ecommerce podcasts too. More steps in the right direction, so to say.
There are tons of resources & tips out there to help you make the most of this pretty amazing ecommerce tool that is Shopify. And they are updated on a daily basis. I talked about this before. Maybe you remember this list of tips for ecommerce websites that I put together a few weeks ago. Today I'll go through some more resources. Small steps in search of more useful online guides and articles to help newbies, as well as the well-versed ecommercers. Check out today's harvest:
There are too many cool things happening in social media not to keep the conversation going. We talked some time ago about social media for ecommerce. Remember Topsy, Buzz Sumo, and Piktochart? Well, today, I'll add 10 more great tools to the previous list.
I bet I’m not the only one telling you that if you’d have to choose only one social media platform, then it should be LinkedIn. Not only is LinkedIn growing faster than most social networks out there, but it’s a hub for professionals who can become either future business partners or precious clients. You're dealing with active followers for the simple reason that they are productive and quite often successful professionals interested in both linkedin & ecommerce.
If you run an online store using BigCommerce, you will know that it is a great platform to get a pretty store up and running in no time. BigCommerce has solid built in marketing features, and you also probably have a great marketing plan in place, but there are also a lot of BigCommerce marketing apps and extensions available that make the process a lot easier and more streamlined. Here are my favorite apps to supercharge your marketing (in no particular order).
Practice makes it perfect, and nothing beats experience. Correct? We’ve all met people who had great impact on our lives, people we look up to and people who helped us become who we are today. So, we’re bundles of stories, and sometimes our own life story can inspire somebody else’s, just as we have been inspired by other people. Today, I want to encourage you to find out more about the stories of famous ecommerce personalities. Find out what they did right, what they would change and how they managed to hit it big. Quite a privilege to learn from those who’ve been some time ago where you are today.
This is an inspiring trip into the lives of successful ecommerce founders, with a special focus on their unusual career paths. Attached to the amusing life stories – before they built their famous companies -, you'll find visuals to outline the big picture. Charming “before and after” that you can spice up with further reading about setting up commerce websites. Enjoy! Good luck!