We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is being put to use. Potential customers are looking for a quick and satisfying online experience which means you need to make sure that happens.
Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
A friend of mine owns a hardware store, and he has been at it for more than 20 years. The family has held the business for more than that since his father owned the hardware store in a different location for around 25 years.
Markets change and they have always had to adjust, but my friend has never seen shifts like he has seen in the past ten years. No one thought people would want to buy power tools or nails online, because it makes sense that customers would want to put their hands on these products before buying.
The success of your online store depends on quality keyword research. Did you hear that? Have you ever worked on finding the perfect keywords for your ecommerce store? When people make a search through Google they are most likely to choose one of the first ten links on the first page (usually the first or the second!). Are all of your products ranking in the top ten?
Several tools offer options for finding relevant and high ranking keywords to boost your SEO, but one of them stands out. It’s called Market Samurai.
If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Over 40 percent of all internet users have, at some point, purchased items via online platforms on their phones, tablets or computers.
You want in on the action, right? If you’ve turned to the Shopify ecommerce platform you are on the right track, because Shopify is known as one of the standout ecommerce platforms for getting your site up and running fast. If you want more info please read my full Shopify review.
This is a guest post by Matthew Neal of Out To Sea. Most marketers know that email marketing can deliver serious results if you know how to utilize it properly. Optimizing our clients email newsletters and triggered email strategy is a high priority at my agency Out To Sea. It is a fascinating aspect of digital marketing and for the retailers especially, it is a channel that needs to be firing on all cylinders if you are serious about generating revenue from your store.