How to Choose The Right Price for Your Product (3 Best Practices)

Ecommerce Selling Advice

We've talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace.

Today I've picked 3 best practices (out of a rather impressive collection) about how to set your prices.

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Best SSL Certificate for Ecommerce – How to Choose What Actually Works

Ecommerce Resources

If you're running an ecommerce store, the best SSL certificate for ecommerce isn’t just a tech checkbox — it’s a sales tool. Without one, your site shows up as “Not Secure,” your customers bounce, and Google quietly pushes you down the rankings.

But here’s the thing: not all SSL certificates are built the same. Some offer nothing more than basic encryption. Others display your business name in the browser and come with liability protection in case things go sideways.

The right one depends on what you’re selling, how big your store is, and how serious you are about trust.

This guide breaks it all down: what SSL actually does, how to choose the right type, and which providers give you real value without the markup.

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7 Must Read Interviews to Master Ecommerce

Ecommerce Selling Advice

Practice makes it perfect, and nothing beats experience. Correct? We’ve all met people who had great impact on our lives, people we look up to and people who helped us become who we are today. So, we’re bundles of stories, and sometimes our own life story can inspire somebody else’s, just as we have been inspired by other people. Today, I want to encourage you to find out more about the stories of famous ecommerce personalities. Find out what they did right, what they would change and how they managed to hit it big. Quite a privilege to learn from those who’ve been some time ago where you are today.

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Shift4Shop Review (2024): Kiss Goodbye to 3dcart

Ecommerce Ecommerce Reviews

With over 200,000 current customers to its name, Shift4shop is a turnkey ecommerce software that can help you create the online store of your dreams.

The feature-rich platform covers everything from creating your website to listing products, managing your inventory and orders, to marketing and customer management… and much more besides.

Quick Verdict:

Shift4Shop provides a lot of out-of-the-box functionality – especially if you qualify for its free, full-featured plan. For example, using Shift4 Payments, you get away with only paying a reasonable transaction fee and access to Shift4Shop’s full suite of marketing, product management, and CRM features.

Shift4Shop is best suited to stores with a wide range of products and product options. It’s not as helpful for smaller stores. Yet, its affordability makes it a potentially viable Shopify competitor.

You might know Shift4Shop under its original name: 3dcart. However, in 2020, the app was acquired by Shift4 Payments and renamed – and in this review, we’ll examine how this comprehensive ecommerce solution holds up today.

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Best Tools for Ecommerce Websites in 2025

Ecommerce Selling Advice

Quick answer: The best ecommerce tools help you automate key tasks, drive sales, and stay lean. I’ve tested over 150 tools running ecommerce brands for over 10 years — the tools below are the ones I’d recommend to anyone who wants to scale faster and smarter.

Whether you're just starting out or running a 7-figure store, the right stack can save you hours and add thousands of dollars to your bottom line.

Let’s dive into the best ecommerce tools across categories like sales, marketing, fulfilment, automation, and finance.

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