Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce”. As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new world of statistics, insights, and conversion optimization opportunities for ecommerce sellers.
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Shopify and WooCommerce are two of the most popular ecommerce platforms available — but which one is right for your online store?
After thoroughly testing both platforms across setup, pricing, features, and ease of use, I found Shopify to be the better overall choice for businesses that want a streamlined, scalable ecommerce solution.
However, WooCommerce offers unbeatable flexibility if you already use WordPress or want full control over your store.
Below, I’ll walk you through how both platforms perform in key areas like pricing, SEO, design, and payment processing — and help you decide which one suits your goals.
Continue reading “Shopify vs WooCommerce 2025: Which Ecommerce Platform Wins?”
Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.
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Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.
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On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.
Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?
Continue reading “Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners”
Selz and Squarespace are two very different ecommerce solutions — one designed as a simple selling tool, the other as a full-featured website builder with integrated store capabilities.
But which one is the smarter choice for your online store?
I’ve tested both platforms and spent over 40 hours reviewing their pricing, features, usability, and marketing tools. Based on that testing, Squarespace is the clear winner for anyone starting or scaling an online business today.
Selz — while easy to use — has been in limbo since Amazon acquired it in 2021, and its future is uncertain. That makes it risky for new sellers.
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After researching for more than two weeks, it's finally done! Here are the best 100 business blogs about ecommerce, SEO, conversions and marketing, and the most popular articles from each one. It's a comprehensive list of tremendous resources, so please make sure you bookmark it for later reference if you don't have 48h straight to binge it right now. Also, please consider to tweet or share it on Facebook if you think it's a valuable resource.
Continue reading “Top 100 Business Blogs and Their Most Popular Articles”
