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A Comprehensive Guide on Using Color Contrast to Make Your Message Stand Out

Bogdan Rancea
Articles

A brand is defined by the colors they use. It can say a lot about your business, products, or services. Understanding the way color works and how to properly express what your brand stands for will help you stand out amongst the competition.

Using Color to Shape Mood

Colors evoke various responses from different people. Even the shade of color has an effect on human reaction. Why not take advantage of color psychology to influence your customers? You know what message you want your brand to create thanks to my previous article, now let’s find the colors to match!

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10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales

EP Editorial Team
Ecommerce Selling Advice

If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.

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Top 10 Most Important Things To Do After Installing Shopify in 2024

Joe Warnimont
Ecommerce Selling Advice Shopify

Over 40 percent of all internet users have, at some point, purchased items via online platforms on their phones, tablets or computers.

You want in on the action, right? If you’ve turned to the Shopify ecommerce platform you are on the right track, because Shopify is known as one of the standout ecommerce platforms for getting your site up and running fast. If you want more info please read my full Shopify review.

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Why and How to Use Enhanced Ecommerce Feature in Google Analytics

EP Editorial Team
Ecommerce Selling Advice

Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce”. As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new world of statistics, insights, and conversion optimization opportunities for ecommerce sellers.

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Shopify vs WooCommerce 2025: Which Ecommerce Platform Wins?

Rebekah Carter
Ecommerce Ecommerce Comparisons

Shopify and WooCommerce are two of the most popular ecommerce platforms available — but which one is right for your online store?

After thoroughly testing both platforms across setup, pricing, features, and ease of use, I found Shopify to be the better overall choice for businesses that want a streamlined, scalable ecommerce solution.

However, WooCommerce offers unbeatable flexibility if you already use WordPress or want full control over your store.

Below, I’ll walk you through how both platforms perform in key areas like pricing, SEO, design, and payment processing — and help you decide which one suits your goals.

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Making The Most of Google Shopping Campaigns for Your Ecommerce Store

EP Editorial Team
Ecommerce Selling Advice

Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

EP Editorial Team
Articles

Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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