Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Continue reading “32 Tips for Maximizing Profit from Your Existing Customers”
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase.
Researchers suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Continue reading “Impulse Ecommerce: Applying Real World Principles Online”
CampaignMonitor is a long-standing email marketing platform known for its beautiful email templates and easy-to-use editor. But how does it hold up in the world of ecommerce?
I’ve tested CampaignMonitor hands-on and compared it with tools like Klaviyo, Mailchimp, and Omnisend to see how well it supports ecommerce brands.
In this review, I’ll walk you through its key features, pricing, automation tools, and limitations—so you can decide if it’s the right tool to help grow your online store.
Continue reading “CampaignMonitor Review: Is It a Good Fit for Ecommerce?”
As a developer of apps, games etc., your primary skill set, but naturally, would be programming and software development. This is what you do the best and this is what you should be able to focus your energies on the most. While this would be the ideal scenario for you, the practicalities of life, however, could be substantially different, as you have probably experienced for yourself, to your disadvantage.
The unfortunate fact that most developers have to live with is having to spend large amounts of time and efforts on tasks and activities like setting up payment gateways, licensing systems, trial setups, analytics etc. – all sucking up your time, away from areas of your core competencies.
If this is where you are at, you might find a good friend in Paddle – a service that lets you easily setup checkout and provides several other useful tools for your web site where you sell apps and games.
Continue reading “Paddle Review – Sell Apps, Games and Software Online the Easy Way”
When you are considering the largest ecommerce sites in the world by their monthly visitors, you would be quick to think that Amazon or eBay would top the chart, however as you can see in the chart below, the biggest ecommerce company in the world isn't located in the U.S. but is Taobao in China with more than 600 million monthly visitors.
Continue reading “10 Largest Ecommerce Sites Globally are Located Mainly in China and U.S.”
Shopify is the heavy hitter in today's ecommerce world but at one point Yahoo! was the only reasonable option when it came to selling products online without much development experience. Therefore, it's time to match up Shopify vs. Yahoo Ecommerce and see which one comes out on top.
As the publisher of an ecommerce industry blog, I am somewhat nostalgic and emotionally charged to be reviewing the Yahoo Ecommerce ecommerce platform. Yahoo! happens to be the first company that brought an ecommerce store building platform out to the masses in a big way, back in 1998. They did this by way of acquiring a company called Viaweb that was founded in 1995 by Paul Graham, Robert Tuppen Morris, and Trevor Blackwell.
Viaweb was actually the first-ever web app that allowed users with little technical chops to create and host online storefronts.
Continue reading “Shopify vs. Yahoo Ecommerce (2023) – Ecommerce Platform Comparison”
A brand is defined by the colors they use. It can say a lot about your business, products, or services. Understanding the way color works and how to properly express what your brand stands for will help you stand out amongst the competition.
Using Color to Shape MoodColors evoke various responses from different people. Even the shade of color has an effect on human reaction. Why not take advantage of color psychology to influence your customers? You know what message you want your brand to create thanks to my previous article, now let’s find the colors to match!
Continue reading “A Comprehensive Guide on Using Color Contrast to Make Your Message Stand Out”
If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Continue reading “10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales”
