Iโve been working in the content world for more than ten years now โ and during that time โ a lot has changed. Back in my beginner days we didnโt have AI shaking up search results, or tools that could churn out a keyword-optimized blog post in minutes.
One thing hasnโt changed though โ Iโve always valued a good SEO toolkit โ and Iโve often struggled to find something that delivers consistent results.
Thatโs why, over the years, Semrush has become my favorite platform. Sure, it hasnโt always been the most user-friendly tool. Plus, other options like Surfer SEO, Moz, and Ahrefs have stolen my attention from time to time.
But Semrush is the toolkit I keep coming back to โ for keyword research, competitor analysis โ these days, Iโm even using it for content ideas (with Contentshake).
So, why do I love Semrush right now, in 2025, when SEO is a minefield? Hopefully, this hands-on review will tell you everything you need to know.
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