What is Social Media?

Websites and Internet tools that allow the sharing of content, images, videos, links, and opinions between users. Social media sites were originally created as a way to get in touch with long lost friends, or to simply follow what your online friends do in their daily lives. Since those early beginnings social media has evolved to a computer based technology that not only assists in building communities, but also facilitates the sharing of ideas and opinions.

Virtually all adults and teenagers in the world have at least one social media account, and because of this social media has become a popular way to sell your product online. Social media advertising can be entirely free of charge or you can opt for paid adverts, making it an excellent marketing strategy for even the smallest of businesses. The power of social media is that it gives businesses the ability to connect with virtually anyone on the planet, so long as they have a social media account.

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What is Social Media Marketing?

The advertising and promoting of products via social media sites on the Internet. This branch of internet marketing can be thought of as word of mouth marketing via the World Wide Web. Also known as e-marketing or digital marketing, there are specific tools that have been built to help marketers learn how effective their social media marketing methods are, and what improvements they might want to make to increase that effectiveness.

Whereas in the past people relied on word of mouth to find out where the best place would be to find a product or service, people now use social media sites to tell their โ€œfriendsโ€ about services and products. Business owners can set up social media pages free of charge, hitting a world wide audience without the overheads of other methods of advertising.ย In addition to finding new customers, social media channels are also used to keep in touch with existing customers, and to provide support.

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3 Ways Ecommerce Companies Should Use Social Media for Marketing

Articles Ecommerce Websites

Today, social media spending makes up a small fraction of most businessโ€™ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years.

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15 Kickass Tools for Social Media Marketing Automation in 2022

Social media has come a long way since Six Degrees, the first social platform.

Before 2005, Facebook and LinkedIn were all the rage.

Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.

Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.

2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences.

Some of the smashing upgrades that made these sites more useful include the use of stories, shopping capabilities, chatbots and other artificial intelligence ideas.

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The Best Apps and Tools to Use for Selling Through Social Media

Ecommerce Selling Advice

It's nice selling your items online, but what other opportunities are out there for you?

Think about where your customers spend most of their time online.

It it on your website? Absolutely not. Is it Amazon? Maybe a little more than your website, but you can't honestly expect people to be spending the majority of their time on ecommerce sites.

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Using Social Media for Customer Service


Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire.

Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encountered on your site.

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Around.io Review: One stop social media marketing for eCommerce sellers

Ecommerce Reviews

The average internet user has five social media accounts.

That's not even including businesses. Strangely enough, I would guess that most individuals have more social accounts than businesses do.

You'd think it would be the other way around, considering most people don't have much to promote on social media, whereas businesses should all be on places like Facebook and Twitter. We're not saying that you have to get on every network out there, but it's much easier when you have a tool to go about doing so.

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What are the Best Dropshipping Suppliers in 2022 (Dropshipping Companies & Free Suppliers List) for Ecommerce

Ecommerce Resources Ecommerce Selling Advice

The world of dropshipping is often considered the easiest way to sell products online. The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory. Instead, the merchant purchases inventory as needed from a third party โ€“ usually dropshipping wholesalers or manufacturers โ€“ to fulfil orders.

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