How to Get Customers to Your Online Store: 24 Tips for 2025

Articles Ecommerce Selling Advice

After 15 years of trying every ecommerce platform, tool and strategy under the sun I’ve learned one thing: getting customers to your online store isn’t down to luck.

It’s about combining the right strategies that work for your audience and your niche.

I’ll show you the proven methods I’ve used to drive traffic, sales and help hundreds of online stores grow.

If you’ve been wondering why your store isn’t getting traffic or converting visitors into buyers, this will show you how to fix that.

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How to Improve Your Conversions (Even if You Have None)

Ecommerce Selling Advice

There are a lot of metrics that you will need to look at to determine how effective your website is, evaluate its performance and evaluate whether you are on a growth trajectory. Few of these metrics will be as important as the conversion rate.

The conversion rate is the proportion of visitors or users that respond to your invitation to perform a specific action – buy a product, join an email list, fill a form, click on a link etc.

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8 Must Have Ecommerce Analytics Tools

Ecommerce Selling Advice

The best ecommerce analytics tools are an incredible resource for online business owners. The top solutions in the market can help you dive into critical data about your store’s performance, customers, and even your products, paving the way to more intelligent decisions for growth.

Ideal for beginners and veterans in the ecommerce landscape alike, analytical tools can show you exactly what you need to do to enhance customer experiences, increasing total lifetime value, average order value, and loyalty.

They can also give you data-driven hints into which products you should be selling, how you can boost your sales, and even how to reduce operating costs.

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How to Start an Online Business in 2024: The Beginner’s Guide

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In the past, learning how to start an online business was something only a few people could dream of.

Launching a company (online or otherwise), was often seen as an expensive, complex, and exhausting process, reserved for those lucky enough to have the right existing capital and connections.

Now, however, the evolving digital world means virtually anyone can start and grow a company of their own, even if they have a limited budget, or restricted business knowledge.

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How to Dropship on Shopify in 2024 – Guide to Shopify Dropshipping

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When you begin to think about the different ways you can start an ecommerce business online, you cannot ignore the importance of having a digital presence for your ecommerce store.

An ecommerce website is the first thing that should come to your mind as it can serve as an online product catalog that you can have for your customers.

If you have decided to start your online business, I recommend you use Shopify. I do not want you to worry about coding or logistics and since you might or might not know programming or website development, I wouldn’t want you to start elsewhere.

You can still set up your ecommerce store without needing to pay anything upfront, or investing in stock (inventory) if you don’t have the capital to have a warehouse for your products, without knowing if they will sell or not.

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Shopify Pricing Plans and Fees (2024 Update!)

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Shopify pricing starts at $5 per month for the Starter plan, and can go as high as $2,000+ per month depending on the plan you choose.

Having reviewed dozens of ecommerce platforms, we can confidently say that Shopify is the best ecommerce platform available today.

Shopify also entered the credit space in July 2023, launching a credit card processing solution for merchants.

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Best Ecommerce Tips and Strategies for 2024

Ecommerce Selling Advice

Ecommerce transactions continue to trail brick-and-mortar retail sales. The momentum and the future is however decisively in ecommerce’s favor. Smartphones bring convenience that favors ecommerce.

Nevertheless, the existence of great opportunity is not a guarantee of success. Like their physical counterparts, ecommerce businesses fail.

There is a lower barrier for entry which makes the competition intense. Getting it right requires tapping into the experiences, knowledge and best practices modeled by those that have made it.

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How to Sell on Shopify in 2024 (Step by Step Guide)

Ecommerce Selling Advice Shopify

Shopify is arguably one of the largest ecommerce platforms at the moment. If you’re thinking of setting up an online store, you’ve probably heard of Shopify already.

The reason why so many ecommerce businesses prefer using Shopify is because it’s easy to set up and scale, making it an excellent choice for those who don’t want to worry too much about the technical details.

In this guide, we’ll take you through each step for setting up your Shopify store and launching your own ecommerce business.

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