We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is being put to use. Potential customers are looking for a quick and satisfying online experience which means you need to make sure that happens.
What began as a network set up to enable government laboratories to share information with each other has set off a revolution that has changed the entire world. Today, the digital media revolution has moved beyond the virtual world and has transformed all facets of modern lifestyle and culture. There is hardly any aspect of modern society that has remained untouched by the digital media revolution.
Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Check out our new sister site: SHOPPIES, the ecommerce awards offered to the best up-and-coming online shops for excellence in user experience and web design.
This is the fourth installment of the end of the week roundup featuring the best shops, what platforms they’re using, the SHOPPIES grades (for UX, identity & content), and a short description. Hopefully this will inspire you to create your own online shop (or grow it if you already have one) and get your very own SHOPPIES award!
Email marketing is a very useful and highly beneficial marketing method for online shops, as most ecommerce store owners are already aware.
Another very useful but lesser known method to increase online sales is Conversion Rate Optimisation (CRO). Those interested can read up on a method to boost conversion rates by clicking here.
Coming back to the original topic, SendGrid is a major email marketing SaaS (Software as a Service) provider that you could consider for your store. My detailed review of this service follows below but before proceeding, I'd like to bring an important point to your attention.
While BigCommerce is certainly a powerful and popular ecommerce platform, there can exist a number of reasons why you might be considering and evaluating alternatives to this platform for creating a new online store or for migrating an existing one. If this is where you are at, you will find my list of top 10 BigCommerce alternatives along with a short review of each to be useful.
A friend of mine owns a hardware store, and he has been at it for more than 20 years. The family has held the business for more than that since his father owned the hardware store in a different location for around 25 years.
Markets change and they have always had to adjust, but my friend has never seen shifts like he has seen in the past ten years. No one thought people would want to buy power tools or nails online, because it makes sense that customers would want to put their hands on these products before buying.