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iContact Review: Affordable Email Marketing for Ecommerce Beginners

Richard Protheroe
Email Marketing Services Reviews

iContact is an easy-to-use email marketing platform with a clean interface, good support, and entry-level automation features.

While it doesn’t compete with Klaviyo or Omnisend on power, it’s a smart choice for new ecommerce stores that need the basics done right — without blowing the budget.

I’ve tested iContact over the past month to see how it stacks up in real-world ecommerce campaigns, especially for small to midsize online stores.

In this review, I’ll walk you through its pros and cons, email builder, automation tools, segmentation features, pricing, and who I believe it’s best suited for.

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How to Build a Digital Product Marketplace in 2024

EP Editorial Team
Ecommerce Selling Advice

It’s not uncommon to see $16 billion quarterly revenues from Amazon, but what’s interesting is that much of this revenue is now coming from digital sales.

From eBooks to music, digital sales are a wonderful way to make money, and if you make your own digital product marketplace, similar to Amazon, you may just end up with a decent amount of online revenue coming your way.

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History of Commerce: From Cattle to Bitcoin

EP Editorial Team
Ecommerce Resources

Forget about ecommerce for a moment! Imagine trading one of your prized cattle for a piece of land to raise your family in 7000 BC. That’s how it was done back then. Boy how times have changed. Now think about the first ATM in 1972, and how remarkable it was for people to walk up to a magical machine that spewed out physical cash after a few button clicks.

The history of ecommerce is truly amazing, so we compiled a story of 11,000 years in 30 seconds, by using another modern marvel: animated GIFs. Have a look below and scroll down for the full infographic.

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How to Reduce Shopping Cart Abandonment: 32 Tactics

Joe Warnimont
Ecommerce Selling Advice

Shopping cart abandonment is a phenomenon that is common in e-commerce. It is an idea that shows the proportion between the number of people who commit to an online purchase and the number of the possible customers who leave the sites at some point, without checking out.

Sadly, the registered abandonment rate, as stated by many specialists in the field, is around 60% and up to 80%. We will try to discuss several tips that could be implemented in order to improve the conversion rates and reduce the number of people abandoning your shopping cart.

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10 Must Have Tools for Conversion Optimization

EP Editorial Team
Articles

Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying?

This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.

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60 Amazing Online Fashion Stores and Their UX Tricks You Should Steal

EP Editorial Team
Ecommerce Design Ecommerce Websites

There are plenty of inspirational fashion stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!), and so on.

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