Afterpay is a buy now, pay later (BNPL) service that lets customers split purchases into four equal payments over six weeks with no interest, as long as they pay on time.
As an ecommerce business owner with over 10 years in the game, Iโve seen firsthand how it can boost conversion rates and drive higher cart values.
But itโs not perfect โ late fees, lack of universal acceptance, and some customer service hiccups do exist. Still, for the right store or shopper, it can be a smart, flexible tool.