Best Tools for Boosting Amazon Sales and Workflows (2023)

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Whether you're fullfilling products through Amazon or working with a different third-party fullfillment center, one thing is certain: you should at least be taking advantage of the Amazon infrastructure. After all, it makes sense to sell on Amazon since it allows you to connect with new customers, test different selling techniques, and get a piece of the 232 billion dollar sales pie.

Some merchants are already scaling up quickly with their Amazon sales, while others are just getting started. Regardless of your situation, it's always a good idea to find new tools that are bound to improve your sales and make your life easier as an online merchant.

That's why we compiled a quick list of the best Amazon tools to boost your sales and improve your workflows.

Here are some of our favorites:

1. Sellzone (formerly Sellerly)

sellzone homepage amazon tools

Sellzone toolbox is designed to help sellers make the most out of each Amazon product listing by influencing its visibility, traffic, and conversions. There are four tools:

Traffic Insights allows you to evaluate and compare external traffic sources of any product listed on Amazon, so you can clearly identify opportunities for scaling up your business.

Keyword Wizard is a tool for keyword research, analyzing keywords for Amazonโ€™s search engine, and improving listingsโ€™ visibility in Amazon search.

Listing Quality Check audits listing content for errors and provides advice on improving its performance.

Split Testing runs automated split testing of product pages, so you can find the best-performing parameters for your listings based on live test data.

Listing Protection monitors listings of your own or competing products and instantly alerts you of any changes via email or SMS.

2. Unicorn Smasher

unicorn smasher homepage - best amazon tools

Much of the process of working on Amazon involves finding the products that are actually going to sell. That's why Unicorn Smasher makes so much sense, because it delivers comprehensive data with sales estimates and other information that improves how you rank in a certain category.

You receive an opportunity score to get a better look at the entire Amazon marketplace, while also comparing which of your current products are going to excel in the future and which ones you should ditch.

The whole point of Unicorn Smasher is to remove the guesswork when you're brainstorming about the best products. It provides in-depth metrics, sales estimates, and an in-browser extension so that you never have to leave the Amazon website when searching for products. In short, it gets rid of those lengthy spreadsheets for product research.

3. Sellerboard

sellerboard homepage

Sellerboard is the ideal analytics tool if you want a clear overview of all of your Amazon operations. Its live dashboard displays all your profits and losses, allowing you to review your cash flow and sales across various international Amazon marketplaces. It also comes with a lifetime value dashboard to help you better evaluate your current customers and the revenue they bring in.

You can also stay on top of Amazon fee changes and receive alerts concerning customer reviews that might require your attention.ย 

Sellerboard also lets you design autoresponder email campaigns. These include follow-up emails, custom emails to repeat customers, and emails targeting international customers. In addition, each campaign comes with pay-per-click analysis.ย 

One final standout Sellerboard feature is its inventory management capability – receive stock recommendations to anticipate future orders and get notified when items run low.

4. Amazon Seller App and Profit Bandit

The reason we placed both of these in the same section is because we recommend starting with the Amazon Seller App then upgrading to the Profit Bandit tool when you'd like to start paying for a more advanced pricing tool.

First off, the Amazon Seller App is completely free, so it makes sense for beginners. Not only can you check-in on your account and talk to customers, but it has solid features for seeing how much you should price your own products based on what similar items are listed as.

Again, this takes the guesswork out of your selling process. You get to choose the right products and price them appropriately too.

Profit Bandit is a similar option, but it has far more features. It comes with a monthly fee, but it is bound to improve upon your product listings and the prices you set.

It starts by allowing you to rapidly scan through Amazon and locate products that might work for your store. It also checks out what you're currently selling online. Profit Bandit identifies who your competitors are and if you have any chance at selling in that space.

profit bandit homepage - best amazon tools

The profit calculator is your best friend when it comes to figuring out how much to charge for items. There are actually 15 factors that go into the Profit Bandit profit calculator for the best price estimate possible. Along with historical sale data analysis, restricted item alerts, and a sales rank tool, you can't go wrong with Profit Bandit.

5. Keyworx

keyworX homepage - best amazon toolskeyworX homepage - best amazon tools

The Keyworx tool has a free trial, but the main functionality comes for a price of $27 per month. This premium online software delivers keyword tracking and analysis that focuses only on Amazon search results.

Therefore, you don't have to worry about Google or other search engines, since Keyworx is only thinking about how to get organic traffic on Amazon. Keyworx has an Amazon rank tracker to see how your rankings improve over time. You can also analyze your marketing tactics to evaluate whether or not they're boosting your sales in any way.

6. Sellics

sellics homepage - best amazon tools

Sellics is yet another product that caters directly to Amazon sellers. It's a premium solution with features for sellers who want to track profits in real-time and maximize revenue based on clicks.

Keyword rankings are also managed and tracked through Sellics, giving you a chance to locate the high-selling keywords, along with the ones that have too much compeititinon. One of our favorite parts of Sellics is the module that notifies you of new product reviews. This way, you can organize the ones that are going to have an impact on you and respond to them in a timely fashion.

It's also worth mentioning that Sellics includes a nice product research tool that sifts through the 10,000 top-selling items on Amazon and shows you all the details like sales, reviews, and more. This way, you can identify niche products that are bound to sell for you.

7. AMZ Finder

amzfinder homepage - best amazon tools

AMZ Finder is your hub for checking and managing user reviews on Amazon. It's far more advanced than the user review tools in Sellics, and that's because AMZ Finder only focuses on this area.

Overall, AMZ Finder has some excellent features for automatically sending messages to buyers. You can also manage all reviews from one dashboard instead of working on Amazon. Along with automatic invoices, support for multiple marketplaces, and great templates, this is your go-to solution for understanding your reviews.

What Are Some Other Great Tools You Use for Selling on Amazon?

There are plenty of tools to choose from when it comes to managing your Amazon operation and improving sales. Feel free to share your thoughts on your favorite ones below, and let us know if you have any questions!

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.

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