When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM.
Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of the most unbeatable tools on the market. Not only that, but Salesforce is incredibly easy to use too, with a speedy powerful, and easy-to-customize UI.
Many of the companies that turn to Salesforce for their marketing solutions use it because they've outgrown their more lightweight or simplistic CRM software. While there are plenty of alternative options out there, few offer the same comprehensive functionality that comes with Salesforce. After all, for years, the software has been one of the most reliable strategies for comprehensive customer management, sales, and marketing.
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