This is a guest post by Matthew Neal of Out To Sea. Most marketers know that email marketing can deliver serious results if you know how to utilize it properly. Optimizing our clients email newsletters and triggered email strategy is a high priority at my agency Out To Sea. It is a fascinating aspect of digital marketing and for the retailers especially, it is a channel that needs to be firing on all cylinders if you are serious about generating revenue from your store.
Shopify is one of the coolest ecommerce platforms to sell online with. Some people might think that larger brands and famous people wouldn’t be interested in Shopify because they might need something more powerful or customizable. This is far from the truth, because Shopify stores actually give you just about everything you need to expand your brand into something huge (especially with their new Shopify Plus version for high volume businesses).
The first thing I say to every new ecommerce entrepreneur is you will need to invest time in setting up an analytics tool. While I would really recommend analytics tools to be the first tool any website owner should install on their site, there are certain features that make them an absolute must on ecommerce sites. In this article, I have found the top seven best ecommerce analytics tools.
Selecting the most suitable ecommerce platform for creating, managing and maintaining an online store is of critical importance, as it can be the factor responsible for either success or failure for your business. This is particularly important for small businesses since they have to make do with limited resources and budgets.
We outline all sorts of ecommerce platforms on this website, but none are more popular than Shopify and Magento. Shopify has somewhat of a stranglehold in the “hosted, all-in-one” platform market, while Magento is the biggest player when it comes to larger, more complex ecommerce sites. They're very different platforms, but we'd like to pit Magento vs Shopify to see which one is right for your business.
As an entrepreneur at some stage of starting or updating an online storefront, you already know that an online payment gateway is an indispensable component of any ecommerce operation. Authorize.Net is one of the oldest, leading and trusted payment gateways today. Here is my review of this gateway.
Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce”. As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new world of statistics, insights, and conversion optimization opportunities for ecommerce sellers.
With ever advancing technology and competition on the internet it is important to keep your ecommerce platform up to date. There are few simple tips you can take with you into 2015 to stay ahead of the competition.
WooCommerce vs Shopify – to put it simply, these are two of the most popular and easy-to-use eCommerce platforms available on the market.