Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose. We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. This Instapage review outlines all of that.
The time has come.
You've done the product development, built your ecommerce site, worked on marketing and acquired your first customer.
Now it's the moment of truth: Fulfilling the order.
Order fulfillment doesn't come into play during the sales process, but it's arguably one of the most important aspects of maintaining loyal customers. Because if an order ships late or you don't communicate well with the customer, they're probably not coming back.
If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from? The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries. Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
But what about people in those same countries who aren't familiar with your language? They can't understand your website. Now that's a problem because it's clear that this hypothetical foreign country shows potential.
If you've ever watched Shark Tank, you know how much backlash an entrepreneur can get for spending too much money on promotions and marketing on a young product or company. Simply put, consistently throwing money at an idea is no way to replace clever, quality marketing tactics, many of which are cheap or completely free. So how do you inexpensively market your ecommerce products?
When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.
WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins. WooCommerce is the most popular WordPress ecommerce plugin, but it doesn't have any features for selling tickets. That's why we want to explore the best WordPress plugins for selling tickets to events.
Managed WordPress hosting is a somewhat new niche area in the hosting world. It's useful for people on the WordPress platform if you have limited knowledge or would rather leave the more technical tasks to the experts. I typically recommend managed hosting to those new to the whole hosting (and website) game, but ecommerce is a little different.
From radical changes to the Shopify brand colors to a sleek new shake-up on the dashboard, Shopify has been hard at work. And recently the Canadian ecommerce platform company announced all of these new roll-outs, along with imagery to help out newcomers and experienced individuals alike.
Over the years, Shopify has been known to release cool new features like the Shopify sections update and constant changes to the Shopify Partner program. We've come to expect Shopify to listen to users and implement the requests as they see fit.
But this update is one of the more drastic we've seen, so we want to highlight the most interesting of the Shopify modifications. Then we'll talk about what each of these updates can do, and if you have to change your thinking or worry about anything startling you or making it harder to do business along the way.