Author: EP Editorial Team

EP Editorial Team

Articles EP Editorial Team has written:

Shopify vs. Yahoo Ecommerce (2023) – Ecommerce Platform Comparison

EP Editorial Team
Ecommerce Comparisons

Shopify is the heavy hitter in today's ecommerce world but at one point Yahoo! was the only reasonable option when it came to selling products online without much development experience. Therefore, it's time to match up Shopify vs. Yahoo Ecommerce and see which one comes out on top.

As the publisher of an ecommerce industry blog, I am somewhat nostalgic and emotionally charged to be reviewing the Yahoo Ecommerce ecommerce platform. Yahoo! happens to be the first company that brought an ecommerce store building platform out to the masses in a big way, back in 1998. They did this by way of acquiring a company called Viaweb that was founded in 1995 by Paul Graham, Robert Tuppen Morris, and Trevor Blackwell.

Viaweb was actually the first-ever web app that allowed users with little technical chops to create and host online storefronts.

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10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales

EP Editorial Team
Ecommerce Selling Advice

If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.

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Making The Most of Google Shopping Campaigns for Your Ecommerce Store

EP Editorial Team
Ecommerce Selling Advice

Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

EP Editorial Team
Articles

Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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Top 100 Business Blogs and Their Most Popular Articles

EP Editorial Team
Ecommerce Resources

After researching for more than two weeks, it's finally done! Here are the best 100 business blogs about ecommerce, SEO, conversions and marketing, and the most popular articles from each one. It's a comprehensive list of tremendous resources, so please make sure you bookmark it for later reference if you don't have 48h straight to binge it right now. Also, please consider to tweet or share it on Facebook if you think it's a valuable resource.

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12 Ecommerce Sites with the Most Inspirational Checkouts

EP Editorial Team
Ecommerce Design Ecommerce Selling Advice Ecommerce Websites

So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you!

Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:

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