12 Best WooCommerce Alternatives: The Ultimate List for 2023

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WooCommerce stands among the most obvious go-to choices for eCommerce selling. As a plugin for WordPress, WooCommerce simplifies the act of selling online with a selection of powerful features packed into an easy-to-use environment.

Unlike other sales solutions, WooCommerce is an ecommerce plugin, so you need a pre-existing site before you can add the functionality to take payments. Fortunately, WooCommerce is very easy to use, and adaptable enough to suit a range of companies.

As wonderful as WooCommerce can be, of course, itโ€™s also not going to be the right tool for everyone. If you donโ€™t want to use a WordPress plugin for your sales strategy, there are tons of other eCommerce options out there. Thatโ€™s why weโ€™ve created this list.

Below youโ€™ll find a list of WooCommerce alternatives designed to give you the wide selection of simple and impressive tools you need to make your fortune online.

So, in this article, we're talking a little bit about WooCommerce, as well as our 13 favorite WooCommerce alternatives.

Are you ready to get stuck in? Great! Let's get to it.

Who's WooCommerce?

WordPress is one of the most eminent CMS (Content Management Systems) in the world. In fact, it boasts 67% of the market share, and WooCommerce is WordPress' official digital store plugin. So, letโ€™s talk about its pros and cons.

In comparison to its competitors, this open-source software empowers you to achieve much more with way less effort, for a pretty low cost.

With WooCommerce you get access to their:

  • Marketplace plugins
  • An integrated blog
  • Editable themes
  • You can export your accounts
  • Mobile optimized web pages
  • Your clients can create user accounts
  • You can accept payments in multiple currencies

There are just a few of the many features WooCommerce has to offer!

WooCommerce Pros and Cons:

WooCommerce: The Pros ๐Ÿ‘

Okay, here's a quick rundown of the perks WooCommerce users enjoy:

Most WooCommerce features are free: WooCommerce comes with a GPL (General Public License). This means that it's designed so everyone with a WordPress website can use it.

WooCommerce comes with tons of themes: You can personalize your store with one of the many WooCommerce templates on offer. There are loads of high-quality options that are entirely free! Alternatively, there are ‘premium' themes available. But, you'll have to pay for those. This is a major selling point for WooCommerce. If you want your web design to stand out from the crowd, you don't have to be an expert. Customizing these themes is pretty intuitive.

It's easy to use: Expanding on what we've just said, WooCommece is incredibly easy to use. But, if you do get stuck, you can quickly find videos to guide you through the process. Best of all, it's not just simple for you as the merchant, but Woocommerce is also renown for its incredibly consumer-friendly interfaces. After all, nobody wants to shop on a complicated website. That's a surefire way to damage your conversion rate!

Woocommerce: The Cons ๐Ÿ‘Ž

Not everything is free: Yes, all the essential extensions are for free. However, if you want access to more advanced features, you'll need to buy these specific add-ons for your store.

WooCommerce Alternatives - homepage

All in all

Okay, so as we can see, WooCommerce is an excellent option for us to use. But as we've already said, there are loads of other WooCommerce alternatives on the market.

It all comes down to your business needs.

With that in mind, letโ€™s talk about some of our favorite WooCommerce alternatives. Most notably:

We're going to explore the key features these solutions have to offer. That way, you'll get a better feel for which of these WooCommerce alternatives best suit your needs.

Let's get down to business…

1. Shopify

Woocommerce alternatives - shopify

Eight hundred thousand enterprises around the world trust Shopify with their brand. It truly is a complete alternative to WooCommerce. It has an excellent assortment of paid-for plans and features to suit the needs and budgets of a variety of entrepreneurs.

With Shopify, you get full control over your online store and access to a mobile app. This comes in especially handy for business owners always on the go!

Let's take a look at Shopify's different pricing plans:

  • Basic Shopify: You get your own ecommerce website where you can list and sell an unlimited number of products. You'll also enjoy an integrated blog on your site, 24/7 support, and two staff accounts. You can even populate discount codes, so hosting product promotions is a breeze!
  • Shopify Plan: You get everything in the ‘Basic' package, but you get five staff accounts, your customers can use gift cards, and you can create professional-looking reports.
  • Advanced Shopify: Again, you'll get everything in the previous two bundles, PLUS: 15 staff accounts, an advanced report builder, unlimited Shopify POS staff PINs, and pre-calculated third-party shipping rates.

It's worth noting; all Shopify plans come with:

Not bad, right?

๐Ÿ‘‰ Read our Shopify review.

๐Ÿ‘‰ More about Shopify's Pricing plans here.

2. Wix

Out of all the WooCommerce alternatives on this list, Wix provides the most paid-for plans for you to choose from.

It's also worth noting; you can pay for your Wix subscription on either a monthly or yearly basis.

Their most expensive bundle offers a special discount on its total cost

Wix's themes are renowned for how easy they are to personalize. You can change virtually anything! Plus, each template is mobile-friendly. Each of Wix's plans come with different marketing tools and AI design, both of which come in handy for creating a robust online store.

Let's review their different plans:

  • Unlimited plan ($22 per month): This is an excellent option for small businesses and entrepreneurs. It has 10GB storage and some premium apps for an additional cost.
  • Pro plan: This plan is excellent for you if you are planning to work on your marketing strategy. The cost is $27 per month, and you receive SEO support, you can expand your market using social media, live chat, and notifications.
  • VIP plan: Consider one of the lower premiums, it allows you to get priority assistance when needed, and better phone help. This plan costs $47 per month. This is great if you need a high-performance email marketing campaign.
  • Business Basic plan: It gives you 20GB for storage, unlimited bandwidth, no Wix adverts, your online store with no commission, Google analytics, and more. All for the cost of $28 per month. If your online store already needs to take payments, this is where you start.
  • Business Unlimited plan: For far, the most popular ecommerce plan with Wix. Allows 10 hours of video uploaded, 35 GB of storage, and only requires $4 extra dollars a month to use tools to promote your business. The cost is $33 per month
  • Business VIP plan: $56 per month, and includes all of the previous features, but better, with 50GB for storage, 30 hours for video, and the best VIP response and prioritizing for your business, both via chat, or over the phone.

When it comes to using your plan, the cons you may find with this alternative is that it's hard to downgrade your plan. Once you upgrade, you most likely will have to keep that plan, unless you want to go bigger.

๐Ÿ‘‰ Read our Wix review.

3. Square Online

square online - woocommerce alternative

Square is a name more commonly known for its point-of-sale equipment and card readers. If youโ€™ve ever run an offline store or pop-up shop, youโ€™ll probably feel right at home with Square. Equipped with its own free online store builder, Square Online makes it quick and simple to get online, or even create a combined online and offline strategy.

If youโ€™re already comfortable with the Square experience, then you can expect the same level of simplicity and support in the online store builder. The builder itself is free to access, but you will have a small transaction fee to pay for each transaction.

Notably, Square also comes with a range of plugins you can use to simplify and enhance your online selling strategy. However, compared to other solutions, you may find that this product has a slightly higher learning curve.

Letโ€™s look at Squareโ€™s pricing plans

As mentioned above, Square Online is free to use if youโ€™re using Square already. You donโ€™t have to pay anything to set up your account. However, you will pay a fee every time someone uses your online store to buy something online.

The transaction fee can make things a little difficult for some budding business owners, as its often difficult to predict how much youโ€™re going to pay each month.

The transaction fees start at around 2.5% per payment, so they can add up if youโ€™re not careful. You can also pay extra for upgrades to your store, and the prices for this will depend on the functionality you need.

๐Ÿ‘‰ Read our Square Online review.

4. Squarespace

WooCommerce Alternatives - squarespace

Founded in 2003, Squarespace's 24/7 customer support is some of the best in the industry. Plus, they've also been awarded for the quality of their web design. All in all, if you're looking for something different, Squarespace is a great place to start. Their costs are low, and the benefits are abundant.

There are four paid-for options: Personal, Business, Basic Commerce, and Advanced Commerce.

  • The Personal Plan ($12 per month): This provides a free custom domain and good SSL security. As well as unlimited storage and bandwidth space and two staff accounts.
  • The Business Plan ($18 per month): You get everything in the ‘Personal' package as well as a professional Gmail account. You can also fully customize your site using CCS and JavaScript, get access to website analytics,  and sell unlimited products. But, there's a 3% transaction fee.
  • The Basic Commerce Plan ($26 per month): Again, you'll enjoy the benefits of the other two packages. But, you're not charged a transaction fee, your clients can create user accounts for your site, and you get a Xero integration. Also, selling your products on Instagram is a breeze!
  • Advanced Commerce ($40 per month): You can launch and manage abandoned cart email campaigns, your customers can use gift cards, you can distribute and sell subscription-based products, and much, much more.

All the plans come with:

  • A free custom domain
  • An SEO tool
  • Reliable SSL security

Considering the costs and benefits, Squarespace is one of the very best WooCommerce alternatives. The variety of services you get for the money you pay is incredibly impressive.

๐Ÿ‘‰ Read our Squarespace review.

5. Ecwid

With over 1.6M businesses using Ecwid, this free-to-use ecommerce platform is another excellent option worth considering.

Ecwid integrates with marketing platforms like Facebook and Google to help you drive traffic and boost your business.

They provide live support whenever you need, and you can connect to your store using the Ecwid Mobile App. This is perfect for business owners who are always on the run!

It's a good option if you're not fussed about choosing from a large variety of themes. If you're okay with a simple design that does the job, Ecwid could be the solution for you.

They provide users with a very clear dashboard that integrates exceptionally well with WordPress (and other similar services).

But most notably, Ecwid delivers some of the best free ecommerce features. If you're using Ecwid for business, this will set you back $35 per month. This bundle permits you to add up to 2500 products to your store, register two staff accounts, and you'll get access to both chat and phone support.

๐Ÿ‘‰ Read our Ecwid review.

6. BigCommerce

woocommerce alternatives - bigcommerce

BigCommerce provides users with a spotless dashboard and clear direction on how to set up your online store.

If you already have an online store somewhere else, never fear. BigCommerce helps you to migrate your store and import products from another platform, using their bulk uploaders tool.

As such, switching to BigCommerce is a breeze.

One of the major perks of using BigCommerce is that it supports a wide variety of payment options with no additional costs; this applies to every plan.

It also offers its customers 24/7 support and has a competitive variety of themes.

Now, let's talk about their plans:

  • Standard ($29.95 per month): This bundle offers you an unlimited number of staff accounts, file storage, products, and bandwidth. You can also integrate a Bigcommerce store with a variety of other sales channels and offer your shoppers: coupons, discounts, and gift cards.
  • Plus ($79.95 per month): You get everything in the previous package, but this plan allows you to segment your customers into different groups so you can personalize your marketing materials. You also get access to an ‘abandoned cart saver' tool, and you can offer shoppers a store credit card.
  • Pro ($249.95 per month): Again, you're entitled to everything in the previous plans, PLUS: product filtering and sales reports.
  • Enterprise (you'll receive a customized quote): This plan provides a full range of services, which include priority support, express routing, and a strategic management account. To get the pricing for this one, you'll need to call their sales number, which is 1-866-991-0872, for a customized quote.

In terms of things BigCommerce needs to improve, there still isn't a BigCommerce app. But, despite that, this is still a fantastic option for any fast-growing business. The level of support on offer and their wide variety of features is pretty impressive.

๐Ÿ‘‰ Read our BigCommerce review.

๐Ÿ‘‰ More about BigCommerce's Pricing plans here.

7. Magento

Magento is another excellent alternative. It has loads of free features to help you run and manage your online store, it's secure, and it's very flexible. Magento allows you to segment your customers so you can personalize the marketing materials you send to your audience. Plus, it boasts an easy-to-use interface, which makes administrative work much more manageable.

Magento also has tons of plugins and templates to choose from too! But, it's worth noting, their paid-for plugins are costly in comparison to their competitors. Plus, they're reportedly not as easy to use.

They have two leading platforms, the Magento Community Edition, and the Magento Enterprise Edition. The first option is free! But, rest assured, you still get access to a large number of Magento's features. Whereas, the second plan grants all the perks Magento has to offer. It's best for larger enterprises and used by many prestigious brands. Magento's Enterprise Edition starts at $22,000. So, you'll need a large budget!

It offers free themes, but some of their paid-for ones cost up to $2,000, and extensions to improve the overall functionality of your site range from $50 to $500!

๐Ÿ‘‰ Read our Magento review.

8. OpenCart

woocommerce alternatives - opencart

OpenCart is also free and offers users a wide variety of add-ons. These boast an extensive range of price points, so there should be something to meet all needs and budgets.

It's SEO friendly, allows you to generate sales reports, and use different currencies and languages. OpenCart also gives you access to sales performance analytics, so it's easy to keep track of your marketing campaigns.

What users love most about OpenCart is that they can do lots of things without spending any money. If you know HTML, PHP, or CSS, you can easily modify your site to meet your exact tastes.

But, unfortunately, customer support is minimal due to the fact it's free. Plus, there aren't many options in terms of themes, which is a bit of a drawback.

๐Ÿ‘‰ Read our OpenCart review.

9. Volusion

Similar to others on this list, Volusion offers users four plans to choose from: Personal, Professional, Business, and Prime.

However, these plans set a sales expectancy, along with other limitations. But, they provide you with a secure site complete with an SSL certificate, a barcode generator, and an inventory generator.

It's easy to import your products and manage your returns. Volusion is an excellent platform to launch your online store, especially if you want to start small. The cheapest plan lets you add up to 100 products.

  • The Personal Plan: This provides you with one staff account, unlimited bandwidth, online support, a variety of free themes, social media integrations, and built-in SEO tools. It securely accepts customer payments, and it doesnโ€™t have any transaction fees.
  • The Professional Plan: Here, you can add up to 5000 products, five staff accounts, and you'll get access to online as well as telephone assistance. You can create newsletters, use tools for collecting and publishing customer ratings and reviews, abandoned cart reports, and you can process over-the-phone orders.
  • The Business Plan: This plan entitles you to 15 staff accounts, and you can list and sell an unlimited number of products. The program grants you priority assistance, as well as eBay and Amazon integrations. It also provides you with API access and batch order processing. With this plan, you can also generate advanced reports and access third-party calculated shipping rates.
  • The Prime Plan: You'll get all the benefits we've already listed, along with an unlimited number of staff accounts, and VIP treatment. It's a personalized plan with a customized cost (depending on how much support you need). You'll get access to all the help you need to design and market your store, as well as technical support.

For an online store, not having an integrated blog is a significant drawback. Unfortunately, this is something Volusion lacks.

But, overall, Volusion clients consider the solution easy-to-use when it comes to designing and customizing their sites.

๐Ÿ‘‰ Read our Volusion review.

๐Ÿ‘‰ More about Volusion's Pricing plans here.

10. PrestaShop

woocommerce alternatives - prestashop


With this option, you can quickly set different geographical delivery zones to match the locations your business serves.

PrestaShop also provides you with an SSL certificate. This solution is best for brands wanting to give their store a ‘catalog-style' design to their site.

Trusted by 300,000 sellers around the world, Prestashop is both a reliable and credible WooCommerce alternative.

The average cost of their add-ons range from $50 to $150 per. These plugins include tools like loyalty coupons, SEO experts, multi-store, and multi-language options. Just to name a few.

Prestashop works very well if you're looking to establish a small online business. But, if you want to scale your digital store, eventually, you'll need an ecommerce solution with greater functionality. Needless to say, you won't want to shell out a ton of But as we've said, if you're just starting out, this is a viable alternative.

๐Ÿ‘‰ Read our PrestaShop review.

11. Weebly

Like many of the others in this list, Weebly also offers three plans for launching an ecommerce store. All of them provide access to their community forum, live chat, email, and phone support. There's also a variety of apps available for you to download to help you customize your site.

The Pro Plan: This is designed for groups and organizations. It includes essential features like a web free domain and credits for Google Ads up to the amount of $100! You can accept payments online via Square (or other third party gateways), and includes an online shopping cart.

The Business Plan: This includes almost every feature you could want, including inventory management, an automatic tax calculator, coupon codes, and reasonable shipping discounts.

Business Plus Plan: Along with the other benefits we've just listed, this plan has the best shipping discounts, abandoned cart email notifications, and real-time shipping info for both you and your customers.

In terms of Weebly's drawbacks, it's blocked a few countries in Europe, Asia, and Africa. Therefore, if you're planning to run a global business, Weebly isn't your best option. But, if you're working from the U.S and you're targetting American customers, it's not a bad WooCommerce alternative.

๐Ÿ‘‰ Read our Weebly review.

๐Ÿ‘‰ More about Weebly's Pricing plans here.

12. WP Ecommerce

WP Ecommerce is the original WordPress (WP) plugin for launching ecommerce stores on WP. This app makes it easy to add products to your catalog, provides excellent customer support, and monitors sales, among other things.

The platform accepts different forms of payment, provides intelligent reporting, and tools to help automate some of your marketing tasks.

It also has a pleasant support team, even though their responses aren't immediate, you'll receive a reply within six to 20 hours.

You can buy extensions in packages or individually. It's entirely up to you.

13. Easy Digital Downloads

Easy Digital Downloads is a great alternative if you want to sell digital services and products, as well as physical goodies.

Here's a summary of the main features of their four different plans.

  • Personal Pass ($99 a year): This provides email marketing tools for your campaigns, email support, free updates, and a single site license.
  • Extended Pass ($199 a year): You get everything in the ‘Personal Pass,' and you can offer subscriptions to your clients and choose from a variety of payment gateways.
  • Professional Pass ( $299 a year): You'll get everything we've already listed as well as premium extensions and marketplace functionality.
  • All-Access Pass ($499 a year): Here you'll get access to all extensions, and licenses for an unlimited number of sites license.

๐Ÿ‘‰ Read our Easy Digital Downloads review.

Ready to Explore These WooCommerce Alternatives?

As you can see, there are tons of WooCommerce alternatives that may just work for you.

Some of these will depend on both your location and your business needs. So, do your due dilligence before parting with any cash.

At the same time, other solutions are entirely flexible and offer a complete set of features to help launch your first online store ( or level-up one you already have).

Take the time to review all these alternatives and their features. Doing your homework will give you some peace of mind. You want to find a solution that empowers you to focus on what really matters, which is to run your online store as efficiently and profitably as possible.

As you review your options, keep in mind these questions: Is the cost-benefit comparison worth it? Does this solution offer mobile-friendly design templates? How reliable is their customer service? Is there potential for your business to grow?

Once you have the answers to these questions, you'll be in a better position to choose your ideal WooCommerce alternative.

Have you got any experience with any of the WooCommerce alternatives we've listed in this article? If so, we would love to hear about them in the comments box below. Speak soon!

Rosie Greaves

Rosie Greaves is a professional content strategist who specializes in all things digital marketing, B2B, and lifestyle. She has over three years of experience crafting high-quality content. Check out her website Blog with Rosie for more information.

Comments 1 Response

  1. Good list. Keep in mind that when considering OpenCart, there is a fork of it called Avastta. There are some nice benefits of this version. In addition, many of the Open Source CMS have some eCommerce plugins. Such as Expression Engine, ProcessWire, Drupal, etc.

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