Regardless of whether you currently own your own ecommerce store or you are looking to get started in the ecommerce world, having an effective email marketing software supplier is vital to the success of your business.
However, selecting the right email marketing software for your business can be a very tricky process. Some of the big players in email marketing include Mailchimp, Aweber and ConstantContact, nonetheless, Campaign Monitor is a well-established company that can lay claim to be amongst the big guns.
Choosing the right software has a lot to do with the CRM (customer relationship management) tool that you are using as well. If your CRM and email marketing software can link then the process of qualifying your customers and leads becomes easier. Ensuring you are sending the right materials to the right people, at the right time
All of the aforementioned email providers all have their own unique benefits and hindrances so it's vital that you take care in choosing.
To make this easier we have put together an overview of Campaign Monitor's pricing, features, pros and cons and whether it's suitable for you, depending on what stage your business is at.