SendinBlue vs Mailchimp: Email Marketing in 2019

Wish you had an easier way to get the most out of your email marketing?

Don't we all?

These days, email marketing might not seem like the most modern or exciting way to connect with your customers – but it's still one of the most valuable. Email delivers an ROI of around 4400% – that's $44 for every $1 spent.

To take advantage of the incredible opportunities that email marketing has to offer, vendors have invested a significant amount of time and money into creating email marketing systems that allow businesses to send incredible content to their customers according to crucial triggers and schedules.

Mailchimp and SendinBlue are just two of the most popular email marketing options on the market.

Each of these options come with their own variety of fantastic solutions to offer, including state-of-the-art sales funnels, templates, and email builders.

Our SendinBlue vs. Mailchimp review is here to help you figure out which software is right for you.

SendinBlue vs. Mailchimp: Pricing

Perhaps the most important thing you'll need to consider if you're a small business looking for marketing help is how much your email tool is going to cost.

After all, you've got to divide the cash you have for marketing between a multitude of different places, including social media, your own website, and even direct mail.

The good news is that both Mailchimp and SendinBlue come with free tiers available. In other words, you can start your email marketing campaign without sending a penny:

Unfortunately, the free packages from both SendinBlue and Mailchimp have their limitations. You're not going to get anywhere near as many features as you'd have if you upgraded to the paid services.

The good news for budget-conscious companies is that even the paid options from SendinBlue are relatively cheap.

sendinblue pricing

Pricing starts at $25 per month for the “Lite” option and goes all the way up to a custom quote for Enterprise brands.

The “Premium” package for $66 per month is probably the best value, as it comes with access to things like Facebook ads, landing pages, chat functionality, marketing automation, and multi-user access. You can also adjust your pricing based on how many emails you think you're going to send each month.

Crucially, you'll need at least the “Essential” package if you want to remove the SendinBlue logo from your email content.

On the other hand, Mailchimp used to be a lot more affordable before the company made some basic changes to its pricing structure. Although there's still a free option, Mailchimp isn't quite as cheap as it used to be.

mailchimp pricing

Saying that it's still cheaper than SendinBlue to get started. The Essentials package begins at $9.99 per month, and the impressive “Standard” package for $14.99 per month comes with access to things like automation, retargeting ads, advanced insights for your audience and more.

Obviously, if you want the best selection of features, then you'll need to upgrade to “Premium,” which is a lot more expensive. However, this package does come with access to multivariate testing – which is a must-have for some brands.

🏅 Verdict: Both companies offer a helpful “free” version for beginners. Mailchimp's paid packages are more affordable, to begin with but get a lot more expensive when you reach the “Premium” tier.

SendinBlue vs. Mailchimp: Email Templates and Editing

One of the best things about having an email marketing automation tool in your kit is that it frees you from the stress of having to hire a graphic designer and developer to make attractive and professional-looking emails for you.

SendinBlue comes with access to over 200 responsive email templates. While they're not all as stunning as they could be, the chances are that you'll find at least a handful of options that appeal to you.

sendinblue email templates

If you don't love the email you end up with first-time around; you can edit your content's appearance using the drag-and-drop email builder. The only issue here is that SendinBlue‘s email builder is a little outdated and basic compared to some of the other contenders on the market. There's not a lot you can do when it comes to changing things like fonts and backgrounds.

On the plus side, you can check how your email will look on mobile before you use it, so you're less likely to rub mobile users the wrong way.

Mailchimp also has an incredible range of options to offer when it comes to email templates. There are even more templates than SendinBlue – though not all of them are particularly attractive.

mailchimp email templates

The good news is that one of the things that makes Mailchimp so great is how easy it is to adapt your email to suit your brand and style. If you want to upgrade your emails, all you need to do is tap into the drag-and-drop builder, which comes with a lot more options than you'd get on SendinBlue.

As you play with your email content in the builder, you'll find the option to add images, adjust your text, implement CTA buttons, and more. You can even add links to your social media pages or include a video if you want to.

Even if you don't have a lot of experience using email editors, you shouldn't have a hard time with Mailchimp. Everything fits together automatically, which means that you don't need to worry about aligning different elements to make them look cohesive and professional.

🏅Verdict: While both pieces of software come with a range of templates to choose from, and an immersive drag-and-drop builder, Mailchimp is still the top choice. Mailchimp has more templates to begin with, and a far more comprehensive editing tool too.

SendinBlue vs. Mailchimp: Autoresponders and Automation

Once you know how to create some attractive emails for your brand on Mailchimp or SendinBlue, you'll be able to start developing the automated sequences that send those messages to your contacts. The good news is that each piece of software comes with the opportunity to automate your emails relatively easily.

SendinBlue is all about simplicity when it comes to building autoresponders. That means that you're not going to get the most advanced experience in the world. However, if you're a beginner, you may appreciate the fact that SendinBlue comes with so many pre-built workflows to get you started:

You'll be able to build your email campaigns based on the goals that you want to achieve. For instance, if you're going to respond to a customer after a product purchase, click on the “Product Purchase” option.

There's also the option to add a tracking script, so you can send emails to customers based on when they visit specific pages on your website, or when they click on essential buttons:

It's all very straightforward and easy-to-use, which is great if you've never used an email autoresponders software before.

Mailchimp also comes with a range of options to start building your autoresponders based on pre-built templates. However, there aren't quite as many options here as you'd get with SendinBlue.

Unlike SendinBlue, the experience isn't quite as smooth and seamless when you're building autoresponders with Mailchimp. You're limited in the kinds of triggers that you can use to set up automated messages, and your editing options for funnels are pretty restrictive too.

Importantly, one main issue with Mailchimp's autoresponder functionality is that it's only available once you move into some of the higher pricing packages. This means that you won't get access to this functionality if you're on the free or low-tier package.

🏅Verdict: SendinBlue might not be the most immersive automated campaign builder in the world, but it's a lot better than Mailchimp. We'd pick SendinBlue for designing trigger-based autoresponders and tracking your emails.

SendinBlue vs. Mailchimp: Analytics and A/B Testing

To get the most out of any email marketing campaign, you need to be willing to constantly test and optimize your messaging strategy.

In today's highly competitive marketplace, it's not enough to just design a bunch of autoresponders and hope for the best. You'll need to track how every headline, subject line, and call to action button performs in your messaging strategy.

The good news is that tools like SendinBlue and Mailchimp help with this testing process, using A/B testing and analytics.

With SendinBlue, you can test your emails and autoresponders in a range of different ways, looking at everything from your email content to the time that you send your messages. Some of the higher-priced tiers for SendinBlue also offer machine learning functionality that allows you to automatically find the best time to send a message for each of the subscribers on your list.

Not only is A/B testing with SendinBlue great, but you also get a range of email reporting tools built into the software too, to help you access some more in-depth insights into how your campaigns are working to help you reach your goals.

On the “My Campaigns” tab, you'll be able to see a performance report for each of your campaigns, which includes details on things like clicks, opens, unsubscribes, and deliverability rates.

From an A/B testing perspective, Mailchimp also offers a variety of ways to test your campaigns. Within the cheaper pricing packages, you'll only have access to a handful of split-testing options. However, in the premium plan, you'll get access to up to 8 split testing variants at a time.

Just as your split tests on Mailchimp will show you which of your campaigns are performing the best, your analytics and reporting feature will help you to decide where you should be focusing most of your efforts.

Mailchimp gives you access to all of your marketing data in the same place. This includes information on growth, engagement, and revenue from your social ads, emails, and automation. You'll also be able to monitor your ROI performance with detailed revenue reports that provide insight into a complete path-to-purchase.

Mailchimp also features its own mobile app, so you can track the performance of each campaign in real-time, even when you're on the move.

🏅Verdict: Mailchimp is a little more advanced than SendinBlue when it comes to A/B testing and analytics – although you do need to pay for higher-tier packages to tap into the best features. Additionally, Mailchimp doesn't have the machine learning capabilities that SendinBlue can offer.

SendinBlue vs. Mailchimp: User Experience

Even the best email marketing tools aren't much good if you hate spending any time using them.

Developers are beginning to focus more on usability when creating their email marketing tools. For instance, how easy is it for you to navigate the UI when you log into your email marketing account, and how intuitive does the email builder feel?

The good news is that the SendinBlue experience is very clean and straightforward. Although the initial homepage is quite packed with information, it doesn't seem particularly cluttered and overwhelming. There's plenty of white space to stop you from getting confused.

SendinBlue is excellent for beginners who don't want too much complexity when they start using their email software for the first time. From the homepage dashboard, you can find out what's going on with your contacts, how your emails are performing and more.

Another great thing about SendinBlue is how easy it is to add contacts to your list. Once you've confirmed that you're compliant with the CAN-SPAM act, all you need to do is upload a bulk CSV file to start building your contact strategy.

Once you have all your contacts loaded into your profile, you'll be able to segment them and send personalized messages to different groups.

Mailchimp also offers an awe-inspiring and straightforward email marketing experience. From the moment you log into your homepage, you'll find everything you need laid out in front of you, from the option to create a new template to essential contact management.

Just like with SendinBlue, it's also straightforward to manage your list from Mailchimp. Once again, you can implement contacts into your account using a bulk CSV file. Once you have everyone in your list on your profile, you'll also be able to separate your customers with segments, which helps you to send more personalized campaigns.

Mailchimp also offers the opportunity to develop your segments using conditional relationships. This means that you can contact each customer based on unique factors, like whether they've responded to your campaigns in the past or clicked on individual buttons.

🏅Verdict: While both Mailchimp and SendinBlue are straightforward to use, SendinBlue might be slightly more intuitive for you if you're a beginner in the email marketing space. It just feels very seamless and straightforward. You don't need to struggle to find any of the details that you need.

SendinBlue vs. Mailchimp: Customer Support

Even if you choose the best email marketing tool on the market, there's always a chance you're going to need some extra help from time to time. That's why it's so important to ensure that your email provider can offer some great support.

Since SendinBlue and Mailchimp are so easy to use, you should be able to get by without any support most of the time. However, if you do need guidance for any reason, you can start by looking for it on the SendinBlue help center.

Here, you'll find everything you need to answer your own questions and overcome common challenges with the SendinBlue software. From here, you can also access customer support in the form of instant chat and email if you upgrade to an Enterprise-level package.

sendinblue help center

Mailchimp also reserves most of its support options for the people who are willing to pay extra for it. You'll need to upgrade to the Premium tier if you want to be treated like a VIP from the Mailchimp team. If you don't have that kind of cash, you'll be left to fend for yourself by checking out Mailchimp's tutorials and guides.

mailchimp help center

There's also an option to get in touch with a letter if you're stuck.

🏅Verdict: Neither Mailchimp nor SendinBlue are winning any awards with their customer service. Unless you're willing to pay more, your options will be quite limited.

SendinBlue vs. Mailchimp: Finishing Thoughts

So which email marketing tool should you choose?

SendinBlue or Mailchimp?

Both options have their strengths and weaknesses to consider. While Mailchimp is a very comprehensive email marketing tool, it's limited when it comes to things like a simple user interface and immersive A/B testing at lower tiers. On the other hand, SendinBlue is a very simple tool for beginners, but it doesn't have the same great automation options that you would get with Mailchimp.

Choose SendinBlue if you're looking for a generous free plan, excellent reporting, and ease of use. On the other hand, opt for Mailchimp if you're looking for advanced A/B testing at higher levels, excellent integrations, and a range of automation options.

There's no one-size-fits-all solution for the ultimate email marketing tool, but with free trials available for both Mailchimp and SendinBlue, you can always test out your options before you commit to anything.

Bogdan Rancea

Bogdan is a founding member of Inspired Mag, having accumulated almost 6 years of experience over this period. In his spare time he likes to study classical music and explore visual arts. He’s quite obsessed with fixies as well. He owns 5 already.